RAIN Group
https://www.raingroup.com/The global company has helped hundreds of thousands of professionals, managers, and sales leaders significantly increase sales results.
RAIN Group helps organizations:
• Develop and improve sales strategy, process, messaging, and talent
• Enhance sales capability through world-class sales education
• Design and execute strategic account management initiatives
• Increase effectiveness of sales management and coaching
Headquartered in Boston, the company has offices across the U.S. and internationally in Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Seoul, Sydney, and Toronto.
RAIN Group is committed to leading its industry with the:
• Best intellectual property: We study buying and selling relentlessly through the RAIN Group Center for Sales Research. Our research and fieldwork allow us to create industry-leading intellectual property to help our clients achieve the greatest success.
• Best education system: We strive to use the best education approaches, methods, and technologies to make training work, stick and transfer to the job.
• Best results: We make it our mission to drive value and achieve high client satisfaction through excellence in quality and producing transformational results for our clients.
Overview
Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 6, 2025 | RAIN Group Appoints Scott McDonald as Chief Executive Officer | Seasoned executive to lead global sales training firm into next phase of growth and innovation BOSTON, Oct. 6, 2025 /PRNewswire-PRWeb/ -- RAIN Group, a global sales training company helping enterprise teams drive results through coaching, r... |
| Aug 26, 2025 | RAIN Group Wins Gold for Best Program for Sales Training and Performance in Brandon Hall Group™ HCM Excellence Awards® | Sales training leader and retail technology solutions provider recognized for global sales enablement initiative spanning North America, APAC, LATAM, and EMEA BOSTON, Aug. 26, 2025 /PRNewswire-PRWeb/ -- RAIN Group, a global sales training c... |
| Nov 7, 2024 | Alchemist Acquires RAIN Group: Redefining Global Leadership Development and Sales Training | Alchemist Acquires RAIN Group Strategic combination expands international footprint, offering clients a comprehensive suite of sales and leadership development solutions. LONDON, Nov. 7, 2024 /PRNewswire-PRWeb/ -- Alchemist, a UK-based lear... |
| Nov 17, 2021 | Three Steps To Communicating Your Sales Value With A New Reality | Dave Shaby is chief operating officer of RAIN Group, a Top Sales Training Company, and author of "Virtual Selling" |
| Oct 22, 2021 | Mass Emails Are For Marketing: Three Tips For Personalized Sales Outreach | Dave Shaby is chief operating officer of RAIN Group, a Top Sales Training Company, and author of "Virtual Selling" |
| May 18, 2021 | Family’s Viral Story Leads to Major Study and New Book "Not Today: The 9 Habits of Extreme Productivity" (Pre-Order) | Not Today: The 9 Habits of Extreme Productivity This book isn’t just about how to survive, but also how to live a complete and fulfilling life when everything around you is falling apart. It’s very applicable for most people in 2021. BOSTON... |
| May 12, 2021 | RAIN Group Named to Training Industry and Selling Power’s Top Sales Training Companies Lists | We recently introduced a new learning architecture that we’re very proud of and believe it will drive behavior change and results more than ever before. BOSTON (PRWEB) May 12, 2021 RAIN Group, a global sales training company delivering awar... |
| Feb 11, 2021 | RAIN Group Wins Gold for Sales Training Program of the Year with Toyota and Research Report on Virtual Selling | Sales Training Program of the Year Our work with Toyota is a prime example of what can be achieved with the right training, tools, and reinforcement in place. BOSTON (PRWEB) February 11, 2021 RAIN Group, a global sales training company deli... |
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FAQ about RAIN Group
When was RAIN Group founded?
RAIN Group was founded in 2002.
What has the press written about RAIN Group?
Parsers VC has collected 9 articles mentioning RAIN Group, among them “RAIN Group Appoints Scott McDonald as Chief Executive Officer” (Oct 6, 2025) and “RAIN Group Wins Gold for Best Program for Sales Training and Performance in Brandon Hall Group™ HCM Excellence Awards®” (Aug 26, 2025).
Is RAIN Group still active?
Yes, RAIN Group is active; its latest activity on Parsers VC dates from Feb 17, 2026.