| Date | Title | Description |
| 31.10.2024 | Incorporating Sustainability in the B2B Marketing Realm | Table of Contents
Introduction
1. The Importance of Sustainability in B2B Marketing
1.1. Standing Out From Other Brands
1.2. Influencing Buyer’s Mindset
1.3. Regulatory Compliance
2. The Top Four Sustainable Marketing Strategies
2.1. Unders... |
| 23.09.2024 | MadTech Launches MadConnect as Snowflake Native App | MadTech, a leading product-led consultancy focused on advertising and marketing technology today announced the launch of MadConnect as a Snowflake Native App on Snowflake Marketplace. MadConnect allows publishers, platforms, agencies, and b... |
| 21.09.2024 | The New Wave of Leadership in Ad Tech: TripleLift and Flat Ads Make Their Mark | The digital advertising landscape is evolving. Companies are not just adapting; they are transforming. At the forefront of this change are two key players: TripleLift and Flat Ads. Both companies are making significant strides in the ad tec... |
| 19.09.2024 | TripleLift appoints five new leaders across its global business | TripleLift, the ad tech platform elevating digital advertising across every screen, today announced that it has hired five new leaders to join the company’s executive team across the global organization. The new hires include Ron Lissack, E... |
| 13.09.2024 | Kubernetes attacks are growing: Why real-time threat detection is the answer for enterprises | Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More
Over the last year 89% of organizations experienced at least one container or Kubernetes security incident, makin... |
| 11.09.2024 | Navigating the Future: Security and Commerce in Tech | In the ever-evolving landscape of technology, two recent developments stand out: CAST AI's new Kubernetes Security Posture Management (KSPM) solution and Raj Chauhan's appointment as President for the Americas at Vudoo. Both signify a shift... |
| 11.09.2024 | CAST AI launches real-time Kubernetes security solution | CAST AI has announced the launch of its new Kubernetes Security Posture Management (KSPM) solution. This new tool provides real-time capabilities to scan Kubernetes clusters for misconfigurations, image vulnerabilities, and compliance issue... |
| 10.09.2024 | CAST AI launches new Kubernetes security solution for enhanced threat detection
Your vote of support is important to us and it helps us keep the content FREE.
One click below supports our mission to p... | Kubernetes operations and cost management startup CAST AI Group Inc. today announced the launch of its new Kubernetes Security Posture Management solution that it claims can block 20 times more runtime threats than legacy tools.
The company... |
| 04.09.2024 | Raj Chauhan named President for Americas at Vudoo | Vudoo, a company well-known in the advertising commerce technology space, has announced the appointment of Raj Chauhan as President for the Americas. Chauhan brings over 20 years of experience in digital advertising and entrepreneurial vent... |
| 10.05.2024 | Cameron Miille Appointed Chief Revenue Officer of Publica by IAS | Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron “Cam” Miille as Chief Revenue Officer of Publica by IAS. Miille will lead the global Publica by IAS ... |
| 30.04.2024 | OpenX elevates Joel Meyer to SVP of Engineering | OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering. In this role, Meyer will lead OpenX’s engineering function as progr... |
| 11.04.2024 | ID5 Secures $20 Million in Series B Funding | ID5, a leading identity provider for digital advertising, has successfully raised $20 million in its Series B funding round. This significant investment, the largest in the identity space to date, underscores ID5's pivotal role in driving t... |
| 10.04.2024 | ID5 announces $20 Million in Series B Funding | ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward duri... |
| 10.04.2024 | OpenX promotes Mitchell Greenway to Managing Director, APAC | OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of Mitchell Greenway to Managing Director, APAC. In his new role, Greenway will lead OpenX’s operations across Australia, India,... |
| 27.03.2024 | Mediavine announces first advancement in Privacy Sandbox Testing | Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working wi... |
| 11.03.2024 | Corcentric Enhances AP Invoice Processing with New Generative AI Capabilities | Corcentric, a leading global provider of best-in-class procurement and finance solutions, announced that it has incorporated new generative Artificial Intelligence (AI) capabilities to further enhance its Accounts Payable (AP) invoice proce... |
| 23.02.2024 | Over 40 Percent of Campaigns on CTV in Next Two Years: OpenX and ExchangeWire Research | A new study reveals trends in CTV, targeting, and sustainability for the European digital media industry
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Eu... |
| 01.02.2024 | OpenX Announces Programmatic’s First Cookieless Deal Library to Simplify Buyers’ Transition to Cookieless Targeting | The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced t... |
| 16.01.2024 | StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences Programmatically | OpenX expands premium publisher access to StackAdapt clients via curated political audiences
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platfor... |
| 16.11.2023 | Dstillery Unveils AI Connected TV Offering Powered by Patented ID-free Technology | Brands Can Leverage AI to Find The Most Relevant Content For Their Target Audiences
Dstillery (“the Company”), the leader in AI ad targeting, announced a new Connected TV (CTV) solution that applies its patented ID-free technology to reach ... |
| 30.01.2023 | OpenX Announces First Programmatic Horizon Media Blu.ID Integration | OpenX Technologies, Inc., one of the world’s leading omnichannel sell-side platforms announced a new element of their partnership with Horizon Media — a direct integration of the agency’s blu.ID with the OpenX platform. This first-of-its-ki... |
| 05.01.2023 | Amanda Forrester Joins Openx As Vp Of Marketing As Company Scales Solutions Across The Buyer Landscape | OpenX Technologies, a leading global omnichannel advertising exchange, announced the appointment of industry veteran Amanda Forrester to lead the company’s marketing, product marketing and communications functions. As vice president of mark... |
| 13.12.2022 | Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers | Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, announced a partnership that will enable supply-side targeting and measurement of Attain’s zero-party data using OpenX’s OpenAudience audien... |
| 16.12.2021 | Ad exchange OpenX slapped with FTC fine for collecting location data on children | OpenX, an advertising tech company, will pay $2 million to the U.S. Federal Trade Commission to settle allegations that the company violated federal children’s privacy law.
In a complaint filed in the U.S. District Court for the Central Dis... |
| 18.10.2021 | Четыре качества популярного видеосервиса | Что важно для хорошей стриминговой платформы, на которую не жалко потратить свободное время? Михаил Бондар, директор по продукту видеосервиса START рассказал о том, на каких технологических и психологических принципах строится популярность ... |
| 14.10.2021 | OpenX and Merkle Partner to Create New Path to Activate Audiences Across the Open Web with Speed, Scale, and Precision | LOS ANGELES, Oct. 14, 2021 /PRNewswire/ -- OpenX, a leading global omnichannel exchange, today announced it has partnered with Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, to enable seamles... |
| 23.11.2020 | 5 Ways Black Friday Will Be Different In 2020 | getty |
| 20.08.2020 | OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes | |
| 28.01.2020 | The latest streaming battle: Who defines viewer numbers? | Last week Netflix released fourth quarter earnings that beat both the top and bottom-line expectations analysts had set for the streaming giant. Its stock gained nearly 10% in the following trading sessions, equivalent to adding more than $... |
| 28.01.2020 | The latest streaming battle: Who defines viewer numbers? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Last week Netflix released fourth quarter earning... |
| 08.01.2020 | Quibi shows off new snack-size, mobile-first streaming service | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
At CES today, former HP CEO Meg Whitman and film producer Jeffrey Katzenberg unwrapped a brand new streaming service due to hit the mar... |
| 08.01.2020 | Quibi shows off new snack-size, mobile-first streaming service | At CES today, former HP CEO Meg Whitman and film producer Jeffrey Katzenberg unwrapped a brand new streaming service due to hit the market later this year, Quibi.
Since its initial teaser announcement in 2019, Quibi has been somewhat shroud... |
| 23.12.2019 | Streaming TV isn’t just taking viewers away; it’s taking ad dollars now, too | Two recent reports paint a grim picture for the future of linear television as the streaming evolution sweeps across the consumer content landscape.
Magna Global’s 2020 forecast for television advertising predicts a 5% decline in overall sp... |
| 23.12.2019 | Streaming TV isn’t just taking viewers away; it’s taking ad dollars now, too | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Two recent reports paint a grim picture for the f... |
| 27.11.2019 | Disney’s stock surge is all about its streaming bundle | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This week Disney’s stock popped above $152 per sh... |
| 27.11.2019 | Disney’s stock surge is all about its streaming bundle | This week Disney’s stock popped above $152 per share, reaching an all-time high and driving total valuation for the House of the Mouse beyond a quarter trillion dollars. The market has warmed to Disney in recent months, buoyed by strong box... |
| 07.11.2019 | Investors are missing the point on Roku | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
On Wednesday Roku announced what by all accounts ... |
| 07.11.2019 | Investors are missing the point on Roku | On Wednesday Roku announced what by all accounts were positive results for the third quarter. Active accounts were up by nearly 2 million, cresting 32 million; the company beat revenue projections by more than $4 million, hauling in $261 mi... |
| 04.11.2019 | Apple doesn’t need to win the streaming war | On November 1, Apple launched its much anticipated streaming service aptly named Apple TV+. The service enters a competitive consumer landscape with offerings from the likes of Netflix, Amazon, Hulu and HBO already clamoring for subscribers... |
| 04.11.2019 | Apple doesn’t need to win the streaming war | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
On November 1, Apple launched its much anticipate... |
| 26.10.2019 | The Amazon earnings silver lining: advertising and streaming | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This week saw intense media coverage of Amazon’s ... |
| 26.10.2019 | The Amazon earnings silver lining: advertising and streaming | This week saw intense media coverage of Amazon’s disappointing earnings, which tended to focus more on whether Jeff Bezos would lose his position as the richest man in the world, rather than on the fundamentals of the business.
While it is ... |
| 26.03.2019 | Apple TV’s biggest news isn’t about content, it’s about screens — you can watch anywhere | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Apple rolled out its much anticipated video-strea... |
| 26.03.2019 | Apple TV’s biggest news isn’t about content, it’s about screens — you can watch anywhere | Apple rolled out its much anticipated video-streaming service, Apple TV+, yesterday, and a cavalcade of A-List celebrity talent appeared on stage to preview shows Apple would be producing with its estimated $1 billion production budget. Yet... |
| 25.01.2019 | OpenX Announces First of Its Kind Five Year Collaboration with Google Cloud That Will Form The Foundation of New Product and Technology Strategy | OpenX today announced a first of its kind collaboration that will bring the entire OpenX exchange into the cloud with Google Cloud Platform (GCP). Through this deployment, OpenX will become the first ever major exchange to move all on-premi... |
| 25.01.2019 | OpenX Moves to Google Cloud to Leverage 5G Innovations | The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to b... |
| 13.03.2018 |
OpenX Revenues Rise To $172M
| Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the resul... |
| 01.06.2017 | OpenX Bidder for Apps Gains Steam, Increases Mobile App Revenue 20% for Publishers | Increased competition generates incremental revenue for Slader
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–June 1, 2017–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announc... |
| 15.03.2017 | OpenX Launches Ad Footprint to Simplify Page Performance for Publishers | Browser extension empowers publishers to optimize pages and improve user experience
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–March 15, 2017–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior mone... |
| 06.12.2016 | OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer | New appointments support robust company growth
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 6, 2016–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today anno... |
| 11.09.2016 | OpenX and ExchangeWire Research Second Annual Report Finds Shift in Industry Perception of Marketplace Quality in Programmatic Advertising | Confidence in marketplace quality rises for desktop, declines for PMPs and mobile
LONDON & NEW YORK–(BUSINESS WIRE)–September 12, 2016–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetis... |
| 15.08.2016 | OpenX Launches Header Bidding Line Item Capability for Ad Server Clients | New feature enables efficient workflow, better price support and precise reporting
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–August 15, 2016–
OpenX, a global leader in driving superior monetization for publishers, today announced the launc... |
| 01.08.2016 | OpenX Sustains Highest Quality Rankings on Pixalate’s Global Seller Trust Index | #1 Quality Marketplace for Mobile App and International
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–August 1, 2016–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, tod... |
| 21.06.2016 | OpenX Expands Los Angeles Presence, Opens Culver City Office | New west side space supports steady growth and hiring of exceptional Southern California talent
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–June 21, 2016–
OpenX, a global leader in driving superior monetization for publishers, today announce... |
| 23.05.2016 | OpenX Announces Participation in TAG’s Anti-Fraud Certification Program | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–May 23, 2016–
OpenX, a global leader in driving superior monetization for publishers, today announced its participation in the Trustworthy Accountability Group‘s (TAG) anti-fraud certification prog... |
| 17.05.2016 | OpenX Launches the School of Programmatic in the US | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–May 17, 2016–
OpenX, a global leader in driving superior monetization for publishers, today announced the U.S. launch of its successful School of ProgrammaticTM. First launched in London in 2015, t... |
| 12.05.2016 | OpenX Ranks #1 in Both Web and Mobile App Inventory Quality in the World’s Largest Programmatic Market | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–May 12, 2016–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that it has regained the top spot on Pixalate... |
| 26.04.2016 | OpenX Announces Strong Growth in Header Bidding and Mobile in Q1 2016 | Over 300% growth in header bidding year-over-year 180% growth in mobile volume year-over-year Over 50% of OpenX total global volume is now mobile
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–April 26, 2016–
OpenX, a global leader in driving s... |
| 06.04.2016 | Announcing OpenX Community, The First Public Resource Dedicated To Empowering Publishers | Education, guidance and support for all publishers worldwide
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–April 6, 2016–
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers,... |
| 22.02.2016 | OpenX Launches Bidder for Apps, Records Strong Growth in Mobile App Revenue | More monetization opportunities for mobile app inventory with new product capabilities
LOS ANGELES & NEW YORK & BARCELONA, Spain–(BUSINESS WIRE)–February 23, 2016–
OpenX, a global leader in creating programmatic advertising marketpl... |
| 26.01.2016 | OpenX Unveils Real-Time Guaranteed | The first platform to transact guaranteed deals with programmatic technology and audience syncing
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–January 26, 2016–
OpenX, a leader in creating programmatic advertising marketplaces, today announce... |
| 18.01.2016 | Ad-Tech Company OpenX Saw $140M In Net Revenue Last Year | Private companies get to be selective about the numbers they share with the public — on the ad-tech side, you usually end up with vague announcements about percentage growth, run rates and so on. OpenX, however, is releasing numbers that ar... |
| 18.01.2016 | OpenX Announces Record Revenue and EBITDA; Positive Net Income | Company Doubles Revenue and Triples Profits In Two Years
Net Revenue of $140 Million Positive Net Income 40% Organic Year-Over-Year Growth 100% Year-Over-Year Mobile Revenue Growth Added 250 Publisher Clients
LOS ANGELES & NEW YORK–(BUS... |
| 21.12.2015 | OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 21, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, today announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO of OpenX, as a co-chair of the I... |
| 15.12.2015 | OpenX Strengthens Leadership Team | Michael Radovancevich hired as Chief Technology Officer
Douglas McPherson appointed Chief Administrative Officer and General Counsel
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 15, 2015–
OpenX, a leader in creating programmatic adve... |
| 07.12.2015 | OpenX Reigns in #1 Spot for Sixth Consecutive Month on Pixalate Global Seller Trust Index | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 7, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, today announced the company ranks number one overall for the sixth consecutive month on the Pixalate Global Sell... |
| 01.12.2015 | OpenX and Graphiq Expand Relationship with Header Bidding | Increased Demand Drives Significant Revenue Lift
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 1, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the leading operator of vert... |
| 23.11.2015 | OpenX Named First Certified Partner for PubNation’s Newly Launched Ad Quality Platform for Publishers | Crowdsourced approach streamlines process to identify and remove bad advertisements
LOS ANGELES & WASHINGTON & NEW YORK–(BUSINESS WIRE)–November 23, 2015–
OpenX, the recognized leader in quality for programmatic advertising, today a... |
| 16.11.2015 | OpenX Named As One of Advertising Age’s Top Fifty Best Places to Work for 2015 | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–November 16, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, today announced it has been recognized by Advertising Age as one of the fifty best places to work in advertisin... |
| 13.11.2015 | OpenX Deploys Flexible Ad Unit Capabilities, Increasing Revenue Opportunities | Dynamic sizing option maximizes competition, delivers significant revenue lift
LOS ANGELES & NEW YORK & LONDON–(BUSINESS WIRE)–November 13, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, today announced the... |
| 22.09.2015 | Boston Globe Media Selects OpenX As Programmatic Provider | Increases monetization and competition across all sources of demand
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–September 22, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Gl... |
| 18.09.2015 | Townhall Media Selects OpenX for Patent-Pending Header Bidding Solution | News organization sees 57 percent lift in revenue across mobile and web
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–September 18, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, and Townhall Media (Townhall), a Salem... |
| 23.06.2015 | Pascal Gauthier Joins OpenX Board of Directors | Former Criteo COO Brings 15+ Years of Ad Tech Experience
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–June 24, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, today announced that Pascal Gauthier, the former COO of Cr... |
| 15.06.2015 | New York Daily News Selects OpenX as Digital Advertising Platform | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–June 15, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, and NYDailyNews.com (Daily News), the second largest local news site in New York, and one of the fastest growing di... |
| 19.05.2015 | OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding | #1 In Inventory Quality for Fourth Consecutive Month
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–May 19, 2015–
OpenX, a global leader in web and mobile advertising technology, today announced that it climbed one spot to rank first in Pixalat... |
| 22.03.2015 | OpenX Launches Next Generation Traffic Quality Monitoring Platform | Industry Recognized Leader Sets New Standard for Marketplace Quality and Fraud Prevention
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–March 23, 2015–
OpenX, a global leader in web and mobile advertising technology, today announced the next g... |
| 11.03.2015 | OpenX Introduces Consumer Grade User Experience to Forecasting | New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–March 11, 2015–
OpenX, a global leader in digital and ... |
| 24.02.2015 | Major League Gaming Selects OpenX as its Unified Digital Advertising Platform | LOS ANGELES–(BUSINESS WIRE)–February 24, 2015–
OpenX, a leader in creating programmatic advertising marketplaces, and Major League Gaming (MLG), a pioneer in the competitive gaming industry, today announced OpenX as the exclusive provider o... |
| 08.02.2015 | OpenX Announces 2014 Milestones | Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients Net Revenue exceeded $100 million in 2014 U.S. Monetization (Exchange & SSP) grew 70% year-over-year OpenX Exchange leads the indust... |
| 30.01.2015 | OpenX Ranked #1 for the Second Consecutive Month in Inventory Quality in Pixalate Global Seller Trust Index for Real Time Bidding | LOS ANGELES & NEW YORK–(BUSINESS WIRE)–January 30, 2015–
OpenX, a global leader in web and mobile advertising technology, today announced that it ranked first for inventory quality in Pixalate’s Global Seller Trust Index (Index) for the... |
| 10.12.2014 | OpenX Ranked #1 in Inventory Quality in Pixalate’s Global Seller Trust Index for Real-Time Bidding | Largest Independent Exchange Also Earns High Ranking in Fraud and Masking Prevention
LOS ANGELES & NEW YORK–(BUSINESS WIRE)–December 10, 2014–
OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, t... |
| 16.09.2014 | OpenX Announces Speakers and Agenda for Advertising Week 2014 | Industry Leaders to Explore How Advertisers and Publishers Can Unleash Programmatic’s Transformative Power Across Digital and Mobile Advertising
NEW YORK & LOS ANGELES–(BUSINESS WIRE)–September 16, 2014–
OpenX Technologies, Inc. (OpenX)... |
| 09.06.2014 | OpenX Transforms Concept of SSP with Industry-First Demand Fusion Technology | New OpenX SSP Technology Delivers Significantly Higher Yield for Publishers such as YP, TVGuide.com and The New York Observer
LOS ANGELES–(BUSINESS WIRE)–June 9, 2014–
OpenX Technologies, Inc. (OpenX), a global leader in web and mobile adve... |
| 09.06.2014 | With Its “Demand Fusion” Tech, OpenX Helps Publishers Take A Smarter Approach To Real-Time Bidding | Ad tech company OpenX is announcing a new version of its supply-side platform today, which co-founder and Chief Revenue Officer Jason Fairchild described as “SSP generation two.”
OpenX offers a number of ad tools for online publishers, incl... |
| 28.05.2014 | Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer | Industry Veteran Brings More Than 20 Years of Leadership Experience to Newly Created Role
LOS ANGELES–(BUSINESS WIRE)–May 28, 2014–
OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced ... |
| 20.05.2014 | OpenX Launches Mobile Software Development Kit for Video Advertising | OpenX’s SDK gives iOS and Android developers the most comprehensive bundle of plug-and-play mobile video advertising tools available to monetize their content
LOS ANGELES–(BUSINESS WIRE)–May 20, 2014–
OpenX Technologies, Inc. (OpenX), a glo... |
| 19.03.2014 | OpenX and Digiday Research Projects Significant Programmatic Growth for Native and Video on Mobile Devices | Programmatic + Mobile study also reveals differing priorities between buyers and sellers To tweet this release, copy and paste http://bit.ly/1lMQ7PJ to your Twitter handle with the hashtag #OpenXMobile
LOS ANGELES & NEW YORK–(BUSINESS W... |
| 25.02.2014 | OpenX launches its mobile-first native ad exchange | OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help developers and publishers of apps and games make a lot more money.
In an event at the Mobile World Congress show in Barcelona, mobile monetizat... |
| 25.02.2014 | OpenX launches its mobile-first native ad exchange | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
OpenX Technologies is launching a mobile-focused native ad exchange today that it says will help developers and publishers of apps and ... |
| 19.02.2014 | Ad Company OpenX Hires Longtime Hulu Exec Tom Fuelling As CFO | Online and mobile advertising company OpenX is announcing the appointment of Tom Fuelling as its new chief financial officer.
Fuelling (pictured) previously served as CFO at Hulu for six years, starting in 2007. The streaming video site ann... |
| 06.08.2013 | Backdoor in popular ad-serving software opens websites to remote hijacking | reader comments 37 with 29 posters participating
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If you installed the OpenX ad server in the past nine months, there's a chance hackers have a backdoor that gives them admi... |
| 11.07.2013 | United Online Chooses OpenX As Its New Ad Optimization Platform | United Online Media Group is announcing today that it has chosen to use OpenX technology to manage the placement of ads on its properties including Juno, NetZero, and Classmates.
These kinds of customer announcements can be a bit ho-hum, bu... |
| 08.04.2013 | OpenX Launches Revenue Intelligence To Help Online Publishers Calculate The Value Of Their Content | Digital advertising company OpenX announced today that it’s launching a new service called Revenue Intelligence, allowing online publishers to calculate and increase the amount of ad revenue that each piece of content is earning.
Last fall,... |
| 26.02.2013 | OpenX Software Raises Additional Tranche in Series E Round | OpenX Software Ltd., a Los Angeles, CA-based provider of digital and mobile advertising revenue products and services, closed an additional financing in its Series E round.
The funding came from new investor cyber communications, inc., a Ja... |
| 12.02.2013 | OnRamp, A Free, Open Source Ad Server From OpenX, Gets Shut Down After Getting Besieged By Hackers | Another victory for ill-intentioned hackers and a blow for the security of open source systems: OpenX, the online and mobile advertising company that announced a $22.5 million fund raising just last month, says that it is closing down its O... |
| 17.01.2013 | Funding Daily: Media frenzy | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Today was a big day for media. The Knight Foundat... |
| 17.01.2013 | OpenX Closes $22.5M Series E Funding |
LOS ANGELES, CA, Global leader in digital and mobile advertising revenue products and services, today announced it has completed a $22.5 million Series E funding round.
>> Click here for more funding data on OpenX
>> To expo... |
| 17.01.2013 | OpenX Completes $22.5M Series E Funding | OpenX Software Ltd., a Los Angeles, CA-based provider of digital and mobile advertising revenue products and services, completed a $22.5m Series E funding round.
The investment, which brings the total amount raised by the company to date to... |
| 03.01.2013 | New Report Accuses Google and Yahoo of Funding ‘Pirate Sites’ | One of the anti-piracy complaints of the entertainment companies that appears to be raising its head more frequently is how so-called ‘pirate’ sites are funded by “legitimate” business.
There are many ways that sites can generate revenue in... |
| 23.07.2012 | Real-time bidding is the next mobile ad breakthrough — here’s how you can profit | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Anyone involved within the online display advertising space during the past four years is likely be aware of the steady rise of Real-Ti... |
