ID5 Secures $20 Million in Series B Funding
April 11, 2024, 3:35 pm
ID5, a leading identity provider for digital advertising, has successfully raised $20 million in its Series B funding round. This significant investment, the largest in the identity space to date, underscores ID5's pivotal role in driving the digital advertising industry forward during a critical period.
TransUnion and S4S Ventures, along with existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures, have joined forces to support ID5 in expanding its privacy-first advertising identity service. Sanja Partalo from S4S Ventures and Michael Schoen from TransUnion have also joined ID5's board of directors, further strengthening the company's leadership team.
The funding round represents a major vote of confidence in ID5's innovative approach to identity, particularly in a year marked by increased digital media investments, regulatory scrutiny, and the impending demise of cookies. Following a period of cautious investment from venture capitalists, this substantial backing signals a strategic shift in investment trends and highlights the industry's trust in ID5's technology and its commitment to continuous innovation.
Since its inception in 2017, ID5 has remained steadfast in its mission to provide secure and scalable technology that enables addressable and measurable advertising while safeguarding user data. This unwavering focus, coupled with a clear strategic vision, has propelled ID5 to become the most widely adopted identification service globally, positioning it as a frontrunner in the identity race.
ID5's solutions have been embraced by thousands of publishers, advertisers, and ad tech platforms, including industry giants like Havas Media, New York Post, M6 Publicité, Adobe Advertising platform, OpenX, and Eyeota. Nearly half of all online advertising transactions are now supported by ID5, underscoring the company's widespread impact on the digital advertising ecosystem.
Numerous companies have already experienced the benefits of ID5's services and its effectiveness in cookieless environments, as evidenced by various case studies. These success stories, combined with the imminent demise of cookies in 2024, have fueled a surge in demand for ID5's offerings, positioning the company for continued growth and success.
Mathieu Roche, CEO and Co-Founder of ID5, expressed gratitude for the overwhelming support from investors and partners, emphasizing the company's commitment to delivering best-in-class technology to drive addressable and measurable advertising. Industry luminaries like Sir Martin Sorrell have lauded ID5 for its innovative technology, which enables targeted advertising while respecting user privacy and preferences, ultimately maximizing the value of brands' advertising investments.
TransUnion, an early investor and steadfast supporter of ID5, recognizes the significant value in the company's approach, which has garnered widespread adoption across both buy and sell sides of the industry. By integrating ID5's identifier with TransUnion's identity and addressability solution, marketers gain a powerful tool for reaching authenticated and unauthenticated audiences in a post-cookie world, enabling effective activation and measurement.
Sanja Partalo of S4S Ventures commended ID5 for its scalable and efficient identity solution, which has positioned the company as a market leader with the highest level of adoption. S4S Ventures is proud to support ID5 as it continues to innovate and shape the future of digital advertising, offering a sophisticated approach to data privacy while driving maximum return on advertising investments.
ID5's relentless dedication to innovation and its remarkable achievements have solidified its position at the forefront of the identity landscape. As the digital advertising landscape evolves, ID5 remains committed to advancing its mission of supporting the entire advertising ecosystem by empowering addressable and measurable advertising across all channels. Stay tuned for more updates by following us on Google News Martech News.
TransUnion and S4S Ventures, along with existing investors Progress Ventures, Seventure Partners, 360 Capital Partners, Axio, and Aperiam Ventures, have joined forces to support ID5 in expanding its privacy-first advertising identity service. Sanja Partalo from S4S Ventures and Michael Schoen from TransUnion have also joined ID5's board of directors, further strengthening the company's leadership team.
The funding round represents a major vote of confidence in ID5's innovative approach to identity, particularly in a year marked by increased digital media investments, regulatory scrutiny, and the impending demise of cookies. Following a period of cautious investment from venture capitalists, this substantial backing signals a strategic shift in investment trends and highlights the industry's trust in ID5's technology and its commitment to continuous innovation.
Since its inception in 2017, ID5 has remained steadfast in its mission to provide secure and scalable technology that enables addressable and measurable advertising while safeguarding user data. This unwavering focus, coupled with a clear strategic vision, has propelled ID5 to become the most widely adopted identification service globally, positioning it as a frontrunner in the identity race.
ID5's solutions have been embraced by thousands of publishers, advertisers, and ad tech platforms, including industry giants like Havas Media, New York Post, M6 Publicité, Adobe Advertising platform, OpenX, and Eyeota. Nearly half of all online advertising transactions are now supported by ID5, underscoring the company's widespread impact on the digital advertising ecosystem.
Numerous companies have already experienced the benefits of ID5's services and its effectiveness in cookieless environments, as evidenced by various case studies. These success stories, combined with the imminent demise of cookies in 2024, have fueled a surge in demand for ID5's offerings, positioning the company for continued growth and success.
Mathieu Roche, CEO and Co-Founder of ID5, expressed gratitude for the overwhelming support from investors and partners, emphasizing the company's commitment to delivering best-in-class technology to drive addressable and measurable advertising. Industry luminaries like Sir Martin Sorrell have lauded ID5 for its innovative technology, which enables targeted advertising while respecting user privacy and preferences, ultimately maximizing the value of brands' advertising investments.
TransUnion, an early investor and steadfast supporter of ID5, recognizes the significant value in the company's approach, which has garnered widespread adoption across both buy and sell sides of the industry. By integrating ID5's identifier with TransUnion's identity and addressability solution, marketers gain a powerful tool for reaching authenticated and unauthenticated audiences in a post-cookie world, enabling effective activation and measurement.
Sanja Partalo of S4S Ventures commended ID5 for its scalable and efficient identity solution, which has positioned the company as a market leader with the highest level of adoption. S4S Ventures is proud to support ID5 as it continues to innovate and shape the future of digital advertising, offering a sophisticated approach to data privacy while driving maximum return on advertising investments.
ID5's relentless dedication to innovation and its remarkable achievements have solidified its position at the forefront of the identity landscape. As the digital advertising landscape evolves, ID5 remains committed to advancing its mission of supporting the entire advertising ecosystem by empowering addressable and measurable advertising across all channels. Stay tuned for more updates by following us on Google News Martech News.