Overview
Mentions in press and media 20
| Date | Title | Description |
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| Dec 10, 2025 | Innocent Drinks makes first profit since 2020 | Innocent Drinks has returned to profit for the first time since 2020 as its revenue continued to rise, it has been confirmed. The business, which is now majority-owned by Coca-Cola, has posted an operating profit of £13m for 2024, late-file... |
| Dec 3, 2025 | Nike and Superdry adverts banned in ‘greenwashing’ crackdown | Adverts produced by Nike, Superdry and Lacoste which claimed to promote sustainable clothing have been banned by the advertising watchdog as part of a major crackdown on corporate greenwashing. The Advertising Standards Authority (ASA) uphe... |
| Nov 12, 2025 | Trip CBD Drinks Soars Past $245 Million Valuation With Star-Backed Funding | Trip CBD drinks secures $40 million funding. Star investors fuel its $245 million valuation. The wellness brand leads US growth, expanding globally. It targets mental well-being, tapping into key consumer trends. Rapid revenue increases are... |
| Nov 10, 2025 | Trip: CBD drinks brand valued at £200m after Joe Jonas backing | Trip, a CBD drinks brand, has been valued at more than £200m after a fundraising round backed by the likes of singer and actor Joe Jonas. The London-headquartered firm has raised a further £30.3m in a move which it said makes it the most va... |
| Mar 28, 2025 | HMRC v Snacks: Legal tax battles over the UK’s favourites | There is one tax that has turned a biscuit into a legal battle and a marshmallow into a courtroom mystery, while, at the same time, has caused a lot of confusion for businesses. Value Added Tax (VAT) – a levy that has only been around 53 ye... |
| Feb 5, 2025 | The Rise of Innovation: How SK Telecom and MYOM are Shaping the Future | In a world where technology and sustainability collide, two companies are making waves. SK Telecom, a titan in telecommunications, is stepping into the realm of generative AI. Meanwhile, MYOM, a newcomer in the food industry, is redefining ... |
| Feb 3, 2025 | MYOM Gains First Retail Listing at Whole Foods UK, Enabling Consumers to Make Their Own Oat Milk | MYOM, a company offering a premix that turns into oat milk when water is added, has gained its first retail listing at Whole Foods Market stores across London. MYOM Original Oat premix will be available in two sizes — 65g (makes 500ml of oa... |
| Aug 18, 2023 | Meet the founder: UPP’s David Whitewood mines broccoli waste for new source of plant protein | Figures from the UK’s Department of Environment, Food & Rural Affairs (DEFRA) suggest that 80% of broccoli biomass (600,000+ tons in the UK alone) is wasted annually, from unwanted stems, stalks and leaves, to broccoli heads/crowns that... |
| Sep 20, 2022 | Europe’s favourite little healthy drinks innocent® has finally arrived in Hong Kong | Intro-juicing 5 tasty recipes, packed with 100% natural goodness from real fruits. Never added sugars, and no other nonsense HONG KONG SAR – Media OutReach – 20 September 2022 – Since 1999, innocent® has been on a quest to get healthy drink... |
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FAQ about innocent
When was innocent founded?
innocent was founded in 1998.
What has the press written about innocent?
Parsers VC has collected 20 articles mentioning innocent, among them “Innocent Drinks makes first profit since 2020” (Dec 10, 2025) and “Nike and Superdry adverts banned in ‘greenwashing’ crackdown” (Dec 3, 2025).
Is innocent still active?
Yes, innocent is active; its latest activity on Parsers VC dates from May 18, 2026.