Trip CBD Drinks Soars Past $245 Million Valuation With Star-Backed Funding
November 12, 2025, 3:48 am
Location: United Kingdom
Employees: 11-50
Founded date: 2018
Total raised: $40.87M
Trip CBD drinks secures $40 million funding. Star investors fuel its $245 million valuation. The wellness brand leads US growth, expanding globally. It targets mental well-being, tapping into key consumer trends. Rapid revenue increases are projected.
Trip CBD drinks brand achieved a formidable valuation. It now stands at over £200 million, approximately $245 million USD. This milestone follows a significant fundraising round. The company secured an additional $40 million (£30.3 million). This funding surge marks a pivotal moment.
The investment round drew high-profile backers. Celebrity support was strong. Joe Jonas led the star-studded investor group. Actress and model Alessandra Ambrosio participated. Actor Paul Wesley also contributed. Model Ashley Graham joined the round. Internet personality Sophie Haboo invested. Renowned consumer-focused firm Coefficient Capital was a key investor. Coefficient Capital previously backed Oatly.
Trip now claims exceptional market standing. It asserts its position as the most valuable UK-founded drinks brand. It surpasses industry benchmarks. Comparisons include Innocent and Fever-Tree. The company also highlights its leadership. It stands as the world's most valuable drinks company. A female CEO and founder leads its operations. Olivia Ferdi co-founded Trip in 2019. Her husband, Daniel Khoury, is the other co-founder.
Financial performance shows explosive growth. Revenue totals are impressive. The company reported $75.8 million this year. Projections for 2025 forecast $100 million. By 2026, revenue is expected to double. This target reaches $200 million. The brand maintains profitability. Specific financial figures remain undisclosed.
Retail expansion is accelerating. Trip products now dominate shelves. They are available in 10,000 US retail locations. Major chains stock the wellness beverages. Target, Sprouts, Whole Foods Market are among them. H-E-B, Wegmans, and CVS also carry the brand. Upscale retailer Erewhon sells Trip. Soho House locations offer its drinks. Globally, Trip is available in 50,000 retail doors. This widespread distribution underscores its market penetration.
Trip's brand strategy resonates deeply. It centers on wellness and mental well-being. Its visual identity is distinctive. This branding drives significant engagement. Social media platforms showcase its appeal. Over half a billion impressions were generated. These occurred across Instagram and TikTok. This powerful online presence fuels broad consumer awareness.
Consumer behavior trends favor Trip's offerings. Americans prioritize stress management. Mental well-being concerns rank highly. These outweigh diet or exercise for many. Demand for "better-for-you" beverages continues to rise. Sugar consumption is a growing concern for adults. Many actively reduce their intake. This market shift creates opportunities for healthier options.
Younger demographics also influence choices. Generation Z consumes less alcohol. Many seek alternative social beverages. Trip provides relaxation without alcoholic effects. Its flavor profiles are versatile. They align with social gatherings. They suit wellness routines. They fit everyday drinking occasions. Trip offers a distinct alternative. It competes with sugary sodas and alcoholic beverages.
The brand's mission is clear. It aims to incorporate calmness into daily lives. Its product development reflects this purpose. The range includes calming beverages. Supplements also form part of the portfolio. This mission guides all innovation. Future offerings will align with this core goal. The company seeks to create billions of calm moments.
Regulatory scrutiny has impacted the brand. An earlier advert faced challenges. It made specific health claims. These included helping users "feel calm." It also claimed to "reduce stress and anxiety." The Advertising Standards Authority (ASA) intervened. These claims were deemed unauthorized. They did not align with food and drink marketing rules. Trip promptly removed the assertions. The company sought external advice. It anticipates making compliant claims in the future. This incident highlights the complex regulatory landscape for functional beverages.
Corporate health indicators remain positive. Shareholder funds show steady growth. They increased to £4.7 million. This marks a rise from £4 million. These figures were recorded as of February 2024. Upcoming financial results are anticipated. They are due by February 2026. This signals ongoing financial stability.
The CBD beverage market is dynamic. Competition exists within this niche. Goodrays is another notable player. This CBD brand secured £5 million in funding. Vernon Kay and Tess Daly back Goodrays. This underscores the vibrant activity within the sector. Guinness Ventures supports Goodrays. Their portfolio includes celebrity-led e-learning.
Trip scales its production rapidly. Distribution networks strengthen further. Consumer presence will deepen across markets. The brand’s impact on the global wellness industry grows. It continues to expand its mission. Trip is shaping the future of functional drinks.
Trip CBD drinks brand achieved a formidable valuation. It now stands at over £200 million, approximately $245 million USD. This milestone follows a significant fundraising round. The company secured an additional $40 million (£30.3 million). This funding surge marks a pivotal moment.
The investment round drew high-profile backers. Celebrity support was strong. Joe Jonas led the star-studded investor group. Actress and model Alessandra Ambrosio participated. Actor Paul Wesley also contributed. Model Ashley Graham joined the round. Internet personality Sophie Haboo invested. Renowned consumer-focused firm Coefficient Capital was a key investor. Coefficient Capital previously backed Oatly.
Trip now claims exceptional market standing. It asserts its position as the most valuable UK-founded drinks brand. It surpasses industry benchmarks. Comparisons include Innocent and Fever-Tree. The company also highlights its leadership. It stands as the world's most valuable drinks company. A female CEO and founder leads its operations. Olivia Ferdi co-founded Trip in 2019. Her husband, Daniel Khoury, is the other co-founder.
Financial performance shows explosive growth. Revenue totals are impressive. The company reported $75.8 million this year. Projections for 2025 forecast $100 million. By 2026, revenue is expected to double. This target reaches $200 million. The brand maintains profitability. Specific financial figures remain undisclosed.
Retail expansion is accelerating. Trip products now dominate shelves. They are available in 10,000 US retail locations. Major chains stock the wellness beverages. Target, Sprouts, Whole Foods Market are among them. H-E-B, Wegmans, and CVS also carry the brand. Upscale retailer Erewhon sells Trip. Soho House locations offer its drinks. Globally, Trip is available in 50,000 retail doors. This widespread distribution underscores its market penetration.
Trip's brand strategy resonates deeply. It centers on wellness and mental well-being. Its visual identity is distinctive. This branding drives significant engagement. Social media platforms showcase its appeal. Over half a billion impressions were generated. These occurred across Instagram and TikTok. This powerful online presence fuels broad consumer awareness.
Consumer behavior trends favor Trip's offerings. Americans prioritize stress management. Mental well-being concerns rank highly. These outweigh diet or exercise for many. Demand for "better-for-you" beverages continues to rise. Sugar consumption is a growing concern for adults. Many actively reduce their intake. This market shift creates opportunities for healthier options.
Younger demographics also influence choices. Generation Z consumes less alcohol. Many seek alternative social beverages. Trip provides relaxation without alcoholic effects. Its flavor profiles are versatile. They align with social gatherings. They suit wellness routines. They fit everyday drinking occasions. Trip offers a distinct alternative. It competes with sugary sodas and alcoholic beverages.
The brand's mission is clear. It aims to incorporate calmness into daily lives. Its product development reflects this purpose. The range includes calming beverages. Supplements also form part of the portfolio. This mission guides all innovation. Future offerings will align with this core goal. The company seeks to create billions of calm moments.
Regulatory scrutiny has impacted the brand. An earlier advert faced challenges. It made specific health claims. These included helping users "feel calm." It also claimed to "reduce stress and anxiety." The Advertising Standards Authority (ASA) intervened. These claims were deemed unauthorized. They did not align with food and drink marketing rules. Trip promptly removed the assertions. The company sought external advice. It anticipates making compliant claims in the future. This incident highlights the complex regulatory landscape for functional beverages.
Corporate health indicators remain positive. Shareholder funds show steady growth. They increased to £4.7 million. This marks a rise from £4 million. These figures were recorded as of February 2024. Upcoming financial results are anticipated. They are due by February 2026. This signals ongoing financial stability.
The CBD beverage market is dynamic. Competition exists within this niche. Goodrays is another notable player. This CBD brand secured £5 million in funding. Vernon Kay and Tess Daly back Goodrays. This underscores the vibrant activity within the sector. Guinness Ventures supports Goodrays. Their portfolio includes celebrity-led e-learning.
Trip scales its production rapidly. Distribution networks strengthen further. Consumer presence will deepen across markets. The brand’s impact on the global wellness industry grows. It continues to expand its mission. Trip is shaping the future of functional drinks.