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https://go.forrester.com/
Last activity: 02.07.2025
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DateTitleDescription
02.07.2025GEO Verified™ Debuts to Protect Brands in AI Search EraNew Generative Engine Optimization service delivers a 59-point audit, secure U.S. execution and clear, actionable fixes that keep brands visible in ChatGPT, Gemini, Claude, and other LLMs BV Strategies and Manhattan Strategies introduced GE...
26.06.2025Is Apple losing the AI war?Apple’s position in the rapidly evolving artificial intelligence landscape is increasingly precarious. While rivals such as Google, Microsoft and even Samsung have surged ahead by integrating large language models (LLMs) and generative AI i...
24.06.2025Analysis:Why Tesla's robotaxi launch was the easy partTesla finally has a robotaxi. Now comes the hard part. The electric-vehicle maker deployed its first-ever driverless cabs in Austin, Texas, on Sunday in a small-scale test of carefully monitored Model Y vehicles. Next, the company faces the...
19.06.2025The AI Marketing Landscape: Bridging Ambition and ExecutionThe marketing world is buzzing with the promise of artificial intelligence (AI). It’s like a racecar revving its engine, ready to zoom ahead. Yet, many organizations find themselves stuck in the pit stop, grappling with the complexities of ...
19.06.2025SnapLogic Delivers 181% ROI & Rapid Payback—TEI ResultsSnapLogic, the leader in generative integration, announced the findings of a commissioned Total Economic Impact™ of SnapLogic study conducted by Forrester Consulting. The study revealed that a composite organization based on interviewed cus...
18.06.2025The AI Revolution: Advertising's New FrontierThe advertising industry stands at a crossroads. The winds of change are blowing hard, fueled by artificial intelligence. This technology is not just a tool; it’s a game-changer. It’s like a tidal wave, reshaping the landscape of advertisin...
18.06.2025The AI Revolution: Transforming Advertising from the Ground UpThe advertising landscape is undergoing a seismic shift. Artificial intelligence (AI) is the catalyst, shaking the foundations of traditional marketing practices. The rise of generative AI tools is not just a trend; it’s a revolution. This ...
18.06.2025New Independent Study Finds Marketing’s AI Ambitions Outpacing ExecutionZeta Global, the AI marketing cloud, published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This study finds that while many marketing organizations have begun implementing AI, most are ...
18.06.2025Fractal Named a Leader in Customer Analytics by Independent Research FirmFractal, a global provider of enterprise AI solutions and services to Fortune 500® companies, announced that it has been named a ‘Leader’ among Customer Analytics Service Providers (CASPs) in the recent report: The Forrester Wave™: Customer...
15.06.2025AI is disrupting the advertising business in a big way — industry leaders explain howAI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging generative AI tools that can be used to genera...
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