Forrester
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Forrester

https://www.forrester.com/
Last activity: 25.06.2025
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Categories: AdTechBusinessGrowthInternetITLearnMarketResearchServiceTechnology
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Location: United States, Massachusetts, Cambridge
Employees: 1001-5000
Founded date: 1983

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Mentions in press and media 1802

DateTitleDescription
28.06.2025The AI Infrastructure Revolution: Right-Sizing for SuccessIn the world of artificial intelligence, infrastructure is the unsung hero. It’s the sturdy foundation that supports the towering ambitions of enterprises eager to harness AI’s potential. As organizations dive deeper into AI, they face a cr...
25.06.2025The Total Experience Score: A New Era in Brand and Customer EngagementIn the bustling marketplace of today, brands are not just names; they are experiences. Forrester's introduction of the Total Experience Score (TES) marks a pivotal shift in how companies measure their impact. This new metric combines brand ...
25.06.2025Forrester Launches Total Experience Score to Measure Brand + CXAccording to Forrester’s​ Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve c...
25.06.2025Is 2025 the Year to Go Brick-and-Mortar? Here's Why More Startups Think So In 2025, having a physical storefront allows founders to establish a vibrant center for their brand, a key element that conne...Digital channels carried thousands of start-ups through the pandemic. Apps, pop-ups and delivery vans generated revenue quickly while keeping overhead low. Five years later, customers still enjoy tap-to-buy speed, yet they increasingly want...
25.06.2025Anthropic just made every Claude user a no-code app developerJoin the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Anthropic announced Wednesday that it will transform its Claude AI assistant into ...
25.06.2025Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer ExperienceAligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty SINGAPORE, June 25, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq...
24.06.2025Tesla's Robotaxi Rollout: A Bold Step or a Risky Gamble?Tesla has launched its long-awaited robotaxi service in Austin, Texas. This move marks a significant milestone for the company, but it also raises questions about safety, technology, and competition. The service, which began on June 23, 202...
24.06.2025MarTech Interview with Adit Abhyankar, CEO and co-founder of BreakthroughAdit, please share your professional background and the journey that led you to co-found Breakthrough and eventually become the CEO. I have loved tech since the dotcom boom days in San Francisco. Breakthrough is my seventh startup – other t...
24.06.2025How CISOs became the gatekeepers of $309B AI infrastructure spendingJoin the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more Enterprise AI infrastructure spending is expected to reach $309 billion by 2032. T...
24.06.2025Cannes Lions: Ad agencies are subsidising their own AI displacementIt may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) spectacles. Brands congratulated themselves ...
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