Amino Payments

The digital media supply chain has a transparency problem. The chain starts where the money starts—with the brand and its ad—and ends with the publication where the ad is displayed. Between those two points are many, many intermediaries—and that’s where the money gets lost and where the media supply chain loses its transparency. Opacity is a playground for fraud, waste, and abuse, which costs the entire ecosystem $16.4 billion each year. Amino is fixing that. Amino is the first solution to create transparency through payments. Amino combines advertising, blockchain, and payments in a single solution: the Amino Wallet™. Here’s how it works: Everyone in the ecosystem gets a Wallet™, which cryptographically validates everyone in the supply chain. Then, the Amino Trusted Ledger™ tracks every ad impression and every penny from advertiser to publisher. When the ad is displayed, every Wallet is reconciled. Amino then gets the right amount of money to the right people at the right time. Everyone benefits when they have the Amino Wallet. Advertisers see how and where their ad money is being spent, control which vendors handle their ads, and increase ROI by up to 20%. Adtech companies—those intermediaries in the center of the supply chain—eliminate payment lag, increase inventory quality, and build trust with their partners. Publishers eliminate spoofing, generate better leads, get paid more, and get paid faster. Amino is a win across the supply chain. It’s a win for online advertising. We’re bringing transparency, auditability, and integrity to the industry, and the bad guys don’t get paid.