
Actual Veggies is creating delicious, chef-crafted, fresh & refrigerated burgers that celebrate vegetables instead of trying to mask them. We're a team that believes in the power of real food and have set out to provide everyone with the most delicious and satisfying veggie burgers ever made. Actual Veggies' are committed to simple, clean ingredients and no scientific methods or processing. We're reducing environmental strain while also making tasty food options that are convenient and healthy too. Actual Veggies debut product line features always fresh, substantial, 1/4 lb. vegetarian burgers, made with only real vegetables, natural binding units, no preservatives, and no additives. Our first four burgers are vibrantly colored and showcase their farm fresh veggies by looking and tasting like works of art. No labs, just kitchens. They don't taste like meat because they're not trying to, and that's okay because, well, veggies are great too! We are just what our name says — actual veggies — and always will be. Backed by Big Idea Ventures, Actual Veggies was founded in March 2020, and is available directly on Hungry Roots, Imperfect Foods, Fresh Direct, and Sprouts locations nationwide.
Location: United States, New York
Employees: 1-10
Total raised: $11.8M
Founded date: 2020
Investors 4
Date | Name | Website |
- | Azure Vent... | azureventu... |
- | Big Idea V... | bigideaven... |
- | West Quad ... | westquad.v... |
- | Rose Stree... | rosestreet... |
Funding Rounds 3
Date | Series | Amount | Investors |
10.03.2025 | Series A | $7M | - |
30.06.2022 | Seed | $2M | - |
03.08.2021 | - | $2.8M | - |
Mentions in press and media 31
Date | Title | Description |
07.05.2025 | The Complex Landscape of Nutrition and Sustainability: A Dual Challenge | In the world of food, two pressing issues dominate the conversation: nutrition and sustainability. Both are intertwined, yet they often clash. As consumers become more health-conscious, they also demand eco-friendly options. This dual chall... |
06.05.2025 | Planteneers on UPFs: All Ultra-Processed, All Unhealthy? | “Precision Wellness” is one of the current top trends, according to Innova Market Insights. The focus is on healthy nutrition, including gut health, ideally personalized to the individual needs of consumers. But what is “healthy nutrition”?... |
11.04.2025 | Investment Climate Podcast: Jason Rosenbaum of Actual Veggies, How to Get Funded in 2025 | In this podcast series, Alex Shandrovsky interviews investors about benchmarks for funding Alt Proteins in 2025 and uncovers the investment playbooks of successful Climate Tech CEOs and Leading VCs. Podcast Host Alex Shandrovksy is a strate... |
07.04.2025 | The Rise of Plant-Based Partnerships: A New Era in Food Service and Sustainability | In a world where health and sustainability are paramount, two significant developments have emerged, reshaping the landscape of food service and environmental responsibility. Actual Veggies, a pioneer in plant-based burgers, has teamed up w... |
07.04.2025 | Actual Veggies Becomes Exclusive Veggie Burger Supplier for Eurest | Eurest, a major food service provider for American companies, has announced that Actual Veggies will become its exclusive veggie burger supplier. Through the partnership, Actual Veggies’ chef-crafted Black Bean Burger will be available acro... |
31.03.2025 | Choose Ultra-Processed Free: Deliciously Ella Takes on Plant-Based Meat with Whole-Food Push | 5 Mins Read British vegan food brand Deliciously Ella’s latest campaign attacks ultra-processing, which is now among plant-based meat’s biggest pain points. “Consumers en masse aren’t just asking: ‘Is it plant-based?’ but: ‘What’s actually ... |
10.03.2025 | Actual Veggies: $7 Million (Series A) Closed For Veggie-Forward Brand | Actual Veggies, a CPG leader known for its chef-crafted veggie burgers and vegetable-forward products, announced its $7 million Series A round of funding led by Relentless Consumer Partners with participation from New Fare Partners and indu... |
02.03.2025 | Actual Veggies: $7 Million (Series A) Raised To Meet The Demand For Health Foods | Actual Veggies, a CPG leader known for its chef-crafted veggie burgers and vegetable-forward products, announced a $7 million Series A round of funding led by Relentless Consumer Partners with participation from New Fare Partners and indust... |
28.02.2025 | Actual Veggies: A Fresh Take on Food in a Processed World | In a world increasingly wary of ultra-processed foods (UPFs), Actual Veggies emerges as a beacon of hope. This New York-based startup has recently secured $7 million in Series A funding, a clear signal that investors believe in its mission.... |
25.02.2025 | With UPFs Under Fire, Investors Bet $7M on Actual Veggies After Revenues Double | 5 Mins Read Can Actual Veggies be the antidote to ultra-processed foods? It’s what investors are hoping for, pumping $7M in funding for the New York startup. New York-based CPG firm Actual Veggies has gained $7M in a Series A funding round ... |
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