Fan3 Secures $5M to Revolutionize Live Event Ticketing, Combat Scalpers
October 3, 2025, 9:37 am
Location: United Kingdom, England, London
Employees: 1001-5000
Founded date: 2012
Total raised: $772.34M
Fan3 secures $5 million from Improbable. The London-based tech firm aims to fix broken live event ticketing. Its platform fights rampant scalping and bots. Real fans gain fair access and priority. Digital passes, blockchain, and NFC wristbands verify identity. This system cuts secondary market leakage to under 5%. Fan3 empowers artists to reclaim their audiences. It deepens fan engagement. This investment expands fan3's reach. It sets a new standard for transparent and loyal fan experiences. The future of live event access is here.
A new era for live event ticketing emerges. Fan3, an entertainment technology firm, just announced a significant $5 million funding round. The investment comes from Improbable. This capital injection aims to reshape the live entertainment landscape. Fan3 promises to deliver fair access to fans. It empowers artists with direct audience ownership. The company is poised for massive expansion.
The live event industry faces immense challenges. Scalpers and bots dominate ticket sales. Roughly half of all available tickets reach secondary markets. Bot activity increases yearly. Traditional detection tools fail. Fans confront instant sell-outs. They pay inflated prices from resale sites. Artists lose sight of their true audience. Their connection weakens. Fan3 steps in to mend this broken system.
Fan3 operates as a gateway. It is a lock-and-key layer for existing ticketing platforms. This integration remains invisible to buyers. Yet, its impact is transformative. The core of fan3’s platform is a digital pass. Fans store this pass in their phone wallet. It is claimable in mere seconds. This pass grants priority presale access. Major platforms like Ticketmaster, AXS, Eventim, and Etix are included.
These digital passes serve as a robust defense. They repel bots. They deter scalpers. Fan authentication occurs at entry points. This process drastically reduces secondary market leakage. Fan3 employs blockchain technology. This system securely records fan identity. It also tracks access data. Authenticity and permanence are guaranteed. This happens without adding complexity for users.
Beyond digital passes, fan3 extends its reach. NFC-enabled wristbands enhance the live event experience. Fans use these wristbands to verify attendance. They unlock exclusive venue access. They claim digital rewards. Passes and wristbands form a seamless bridge. They connect live events with ongoing fan engagement. Physical activity, recorded via geo-locations, also registers on-chain. This ongoing process strengthens real fan verification.
Fan3's effectiveness is already proven. Its fraud prevention heuristics are powerful. They have slashed secondary market tickets to under 5%. This marks an 8.4-fold improvement. The industry average lags far behind. This performance demonstrates fan3’s potential. It offers a tangible solution to a pervasive problem.
The company was founded by industry veterans. Steve Finan, Paul Rose, and Ross Taylor lead the charge. They bring deep experience. Their past work includes managing artists with over 150 million social media followers. Richard Rauser, a multi-award-winning CTO, spearheads technical development. This team possesses unique insights. They understand artist and fan needs.
Current partnerships highlight fan3’s traction. Global music icons Zayn and Pitbull utilize the platform. A digital fan pass provides presale access for their events. It offers exclusive content. It grants special event privileges. These collaborations underscore artist trust in fan3. They signal a shift towards direct fan relationships.
The Improbable investment fuels aggressive growth. Funds will expand technical capabilities. The team will grow. Integrations with more ticketing platforms will deepen. New artist partnerships are on the horizon. This strengthens fan3's market position. It reinforces its role as a trusted, loyalty-driven gateway.
Improbable sees immense value in fan3. The investment reflects a belief in fan3's model. It addresses a critical challenge in entertainment. Ensuring trust between fans, artists, and platforms is paramount. Improbable backs ventures that can reshape entire sectors. Fan3’s approach to loyalty and access shows this potential. It aims to set a new global standard.
Fan3 represents a clear example of blockchain's real-world value. It powers fairer, more transparent relationships. The technology works behind the scenes. It creates a robust, user-friendly experience. This innovation builds a stronger community. It fosters genuine connections.
Previous backers also include Republic, Comma Capital, Sera Fund, Alchemy Ventures, Dream Ventures, and Avalanche. This diverse support network showcases widespread confidence. It affirms fan3's innovative strategy. The company is well-capitalized. It is ready for its next phase of expansion.
Fan3 aims for widespread adoption. It seeks to become the industry standard. Artists gain secure, fraud-resistant ticketing. They own their fan data directly. They access powerful engagement tools. The platform combines smartphone wallet passes, NFT-enabled memorabilia, and smart event tools. It cuts out scalping. It deepens artist-fan connections.
The future of live entertainment looks brighter. Fan3's model prioritizes the fan. It empowers the artist. It cleans up the ticketing market. This technology delivers real solutions. It promises a more equitable experience for everyone. Expect fan3 to continue its rapid ascent. It is truly transforming access to live events.
A new era for live event ticketing emerges. Fan3, an entertainment technology firm, just announced a significant $5 million funding round. The investment comes from Improbable. This capital injection aims to reshape the live entertainment landscape. Fan3 promises to deliver fair access to fans. It empowers artists with direct audience ownership. The company is poised for massive expansion.
The live event industry faces immense challenges. Scalpers and bots dominate ticket sales. Roughly half of all available tickets reach secondary markets. Bot activity increases yearly. Traditional detection tools fail. Fans confront instant sell-outs. They pay inflated prices from resale sites. Artists lose sight of their true audience. Their connection weakens. Fan3 steps in to mend this broken system.
Fan3 operates as a gateway. It is a lock-and-key layer for existing ticketing platforms. This integration remains invisible to buyers. Yet, its impact is transformative. The core of fan3’s platform is a digital pass. Fans store this pass in their phone wallet. It is claimable in mere seconds. This pass grants priority presale access. Major platforms like Ticketmaster, AXS, Eventim, and Etix are included.
These digital passes serve as a robust defense. They repel bots. They deter scalpers. Fan authentication occurs at entry points. This process drastically reduces secondary market leakage. Fan3 employs blockchain technology. This system securely records fan identity. It also tracks access data. Authenticity and permanence are guaranteed. This happens without adding complexity for users.
Beyond digital passes, fan3 extends its reach. NFC-enabled wristbands enhance the live event experience. Fans use these wristbands to verify attendance. They unlock exclusive venue access. They claim digital rewards. Passes and wristbands form a seamless bridge. They connect live events with ongoing fan engagement. Physical activity, recorded via geo-locations, also registers on-chain. This ongoing process strengthens real fan verification.
Fan3's effectiveness is already proven. Its fraud prevention heuristics are powerful. They have slashed secondary market tickets to under 5%. This marks an 8.4-fold improvement. The industry average lags far behind. This performance demonstrates fan3’s potential. It offers a tangible solution to a pervasive problem.
The company was founded by industry veterans. Steve Finan, Paul Rose, and Ross Taylor lead the charge. They bring deep experience. Their past work includes managing artists with over 150 million social media followers. Richard Rauser, a multi-award-winning CTO, spearheads technical development. This team possesses unique insights. They understand artist and fan needs.
Current partnerships highlight fan3’s traction. Global music icons Zayn and Pitbull utilize the platform. A digital fan pass provides presale access for their events. It offers exclusive content. It grants special event privileges. These collaborations underscore artist trust in fan3. They signal a shift towards direct fan relationships.
The Improbable investment fuels aggressive growth. Funds will expand technical capabilities. The team will grow. Integrations with more ticketing platforms will deepen. New artist partnerships are on the horizon. This strengthens fan3's market position. It reinforces its role as a trusted, loyalty-driven gateway.
Improbable sees immense value in fan3. The investment reflects a belief in fan3's model. It addresses a critical challenge in entertainment. Ensuring trust between fans, artists, and platforms is paramount. Improbable backs ventures that can reshape entire sectors. Fan3’s approach to loyalty and access shows this potential. It aims to set a new global standard.
Fan3 represents a clear example of blockchain's real-world value. It powers fairer, more transparent relationships. The technology works behind the scenes. It creates a robust, user-friendly experience. This innovation builds a stronger community. It fosters genuine connections.
Previous backers also include Republic, Comma Capital, Sera Fund, Alchemy Ventures, Dream Ventures, and Avalanche. This diverse support network showcases widespread confidence. It affirms fan3's innovative strategy. The company is well-capitalized. It is ready for its next phase of expansion.
Fan3 aims for widespread adoption. It seeks to become the industry standard. Artists gain secure, fraud-resistant ticketing. They own their fan data directly. They access powerful engagement tools. The platform combines smartphone wallet passes, NFT-enabled memorabilia, and smart event tools. It cuts out scalping. It deepens artist-fan connections.
The future of live entertainment looks brighter. Fan3's model prioritizes the fan. It empowers the artist. It cleans up the ticketing market. This technology delivers real solutions. It promises a more equitable experience for everyone. Expect fan3 to continue its rapid ascent. It is truly transforming access to live events.