VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2005
Investment Type: Private Equity Firm; Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B
Portfolio 47
| Date | Name | Website | Total Raised | Location |
| 25.04.2023 | Rinsed | rinsed.co | $32M | - |
| 02.09.2022 | Kosas | kosas.com | - | United Sta... |
| 12.07.2022 | Milk Moove... | milkmoovement.com | $23.2M | Canada, No... |
| 18.04.2022 | Favor | heyfavor.com | - | United Sta... |
| 07.03.2022 | Redbud Bra... | redbudbrands.com | $46M | United Sta... |
| 21.02.2022 | K18 Hair | k18hair.com | - | Germany, H... |
| 21.02.2022 | Goli | goli.com | - | United Sta... |
| 21.02.2022 | OVME | ovme.com | - | - |
| 24.01.2022 | Daasity | daasity.com | $20.7M | United Sta... |
| 20.11.2021 | Milton's C... | miltonscraftbakers.com | - | United Sta... |
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Persons 11
| Date | First Name | Last Name | Title | Location | |||
| - | Lindsey | Stiles | Fund Contr... | linkedin.c... | - | s****s@vmg... | - |
| - | Angad | Hira | Partner an... | linkedin.c... | - | h**a@vmgpa... | - |
| - | Robin | Tsai | General Pa... | linkedin.c... | - | r***i@vmgp... | - |
| - | Carle | Stenmark | General Pa... | linkedin.c... | - | s******k@v... | - |
| - | McConnell | Smith | Partner | linkedin.c... | - | s***h@vmgp... | - |
| - | Kara | Roell | - | linkedin.c... | - | c*********... | - |
| - | Emily | Gratch | Talent | linkedin.c... | - | g****h@vmg... | - |
| - | Brooke | Slattery | - | linkedin.c... | - | i**o@vmgpa... | - |
| - | Wayne | Wu | General Pa... | linkedin.c... | - | w*u@vmgpar... | - |
| - | Michael | Mauze | General Pa... | linkedin.c... | - | m***e@vmgp... | - |
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News 359
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Mentions in press and media 35
| Date | Title | Description |
| 21.06.2025 | Tracksuit's $25 Million Leap: A New Era in Brand Tracking | In the bustling heart of New York City, Tracksuit is making waves. The brand tracking platform recently secured $25 million in Series B funding. This significant investment, led by VMG Partners, signals a bold step forward for the company. ... |
| 20.06.2025 | Tracksuit: $25 Million Series B Closed For Scaling Brand Tracking Platform | Tracksuit, a modern and always-on brand tracking platform that helps marketers and agencies measure and communicate the value of brand-building, announced a $25 million Series B funding round. The round was led by commerce enablement and co... |
| 05.03.2025 | Auxia Lands $23.5M to Expand Agentic AI in Enterprise Solutions | Auxia, the first Agentic Customer Journey Orchestration Platform, announced $23.5 million in Series A and seed funding to help companies transform how they engage with customers and drive additional revenue. The latest round was led by VMG ... |
| 04.03.2025 | Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’ | Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Auxia, an artificial intelligence start-up founded by former executives from Google and Meta, announced today tha... |
| 01.10.2024 | Retail media startup Zitcha raises $15 million to accelerate US expansion | Zitcha founders Troy Townsend and Jack Byrne. Source: supplied article-article-body Expanding into the US is a well-trodden path for Australian startups, but local retail media startup Zitcha now has $15 million in fresh capital to help it ... |
| 24.10.2023 | Jury awards Smashmallow $21m in defective equipment trial: ‘They tried to trick us, we held them responsible and ultimately won’ | Smashmallow—a snackable marshmallow brand created by food & beverage investor and incubator Sonoma Brands Capital—has been awarded $21 million plus attorneys’ fees after a lengthy legal battle* with an equipment manufacturer that failed... |
| 26.01.2022 | With $22M series A funding, Mantra Health launches long-term mental health program for college students | Mental health startups had a stellar year last year with global investment in them jumping 139 percent to $5.5 billion, according to the 2021 State of Digital Health report from CB Insights. A majority of those deals were early stage. That ... |
| 19.01.2022 | Digital Mental Health Clinic Mantra Health Secures $22M to Support University Students | What You Should Know: – Mantra Health, the preeminent digital mental health clinic focused on young adults, today announced a $22 million Series A investment, led by VMG Partners. The round includes new investors New Market Venture Partners... |
| 14.01.2022 | Daasity Raises $15M in Series A Led by VMG Catalyst to Help Consumer Brands Make Smarter, Strategic Decisions With Data | We're proud that leading investors in the consumer product brand space continue to partner and back us - Dan LeBlanc, Daasity CEO SAN DIEGO (PRWEB) January 14, 2022 Daasity, the eCommerce analytics and data platform used by consumer product... |
| 10.11.2021 | VMG Consumer Acquisition Corp. Announces Pricing of $200 Million Initial Public Offering | - |
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