VMG Partners
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VMG Partners

https://www.vmgpartners.com
Last activity: 21.06.2026
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Invests in categories: ProductFoodTechCareHealthTechBeautySkinITContentPetPage
VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.

Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.

VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.

VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.

The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
News
359
Portfolio
52
Persons
11
Mentions
51
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2005
Investment Type: Private Equity Firm; Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B

Portfolio 52

DateNameWebsiteTotal RaisedLocation
20.05.2026BRAMIbramisnacks.com$33MUnited Sta...
10.12.2025Gradialgradial.com$105.4MUnited Sta...
04.12.2025302 Foundgradial.ai$48MUnited Sta...
07.08.2025Lyric - Cl...lyric.ai$134.4MUnited Sta...
05.08.2025Lyriclyric.tech$43.5MUnited Sta...
25.04.2023Rinsedrinsed.co$32M-
02.09.2022Kosaskosas.com-United Sta...
12.07.2022Milk Moove...milkmoovement.com$23.2MCanada, No...
18.04.2022Favorheyfavor.com-United Sta...
07.03.2022Redbud Bra...redbudbrands.com$46MUnited Sta...
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Persons 11

DateFirst NameLast NameTitleLinkedInLocation
-LindseyStilesFund Contr...linkedin.c...-
-AngadHiraPartner an...linkedin.c...-
-RobinTsaiGeneral Pa...linkedin.c...-
-CarleStenmarkGeneral Pa...linkedin.c...-
-McConnellSmithPartnerlinkedin.c...-
-KaraRoell-linkedin.c...-
-EmilyGratchTalentlinkedin.c...-
-BrookeSlattery-linkedin.c...-
-WayneWuGeneral Pa...linkedin.c...-
-MichaelMauzeGeneral Pa...linkedin.c...-
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News 359

DateTitleDescription
21.12.2022Bea Dixon, The Honey Pot-
06.10.2022Daily Harvest Announces First Round of Grants to Underserved Farmers to Help Build a More Regenerative Food System-
21.09.2022Ancient Nutrition Receives Regenerative Certification-
13.06.2022Nécessaire Partners With TerraCycle to Launch US National Recycling Program-
31.05.2022Daily Harvest teams up with Blake Griffin and other world-class athletes to encourage Americans to “Eat the Solution”-
13.05.2022The Secret to Supplier-Driven Sustainability with Daily Harvest’s Chief Supply Chain Officer-
12.05.2022Three AAPI founders building apps on the App Store that cultivate community-
29.04.2022Jerry Rice & Jaqui Rice, G.O.A.T. Fuel-
29.04.2022Anne Mahlum, [solidcore]-
21.04.2022How Women on Boards is working to place more women in the boardrooms of consumer companies-
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Mentions in press and media 51

DateTitleDescription
21.06.2026Gradial Secures $65M to Revolutionize AI Marketing with Agentic SystemsSeattle's Gradial closed a $65 million Series C round. This elevates total funding past $118 million. The company's valuation reached $675 million. Gradial develops an agentic AI operating system for marketing. It deploys AI agents across e...
21.06.2026Gradial Raises $65 Million Series C To Build Enterprise Marketing AI PlatformGradial announced that it has raised $65 million in Series C funding to build what it describes as the first system of work for enterprise marketing. The round was led by Insight Partners, alongside VMG, Madrona, and PruVen. Gradial said it...
19.06.2026Gradial raises $65 million Series CGradial Gradial Founded: 2023 Headquarters: Seattle, Washington, United States Total Funding: $118.26M See full company profile "> , a Seattle-based AI marketing platform, raised a $65 million Series C led by Insight Partners, with ...
18.06.2026Gradial Raises $65M in Series C FundingGradial, a Seattle, Washington-based developer of an AI-native content operations platform and marketing work system, raised $65m in a Series C funding round. The round was led by Insight Partners, with participation from VMG Partners, Madr...
18.06.2026Agentic marketing AI startup Gradial grabs $65M in fresh fundingSeattle-based startup Gradial today revealed it has raised $65 million in a new round of funding to accelerate the development of its agentic artificial intelligence operating system for marketing. Today’s Series C round was first reported ...
11.06.2026Stars + Honey Raises Growth Investment From VMG Partners To Support National ExpansionStars + Honey, a collagen protein bar company, announced that it has secured a minority growth investment led by VMG Partners. The funding is intended to support the brand’s omnichannel expansion, accelerate product development, strengthen ...
09.06.2026Stars + Honey Receives Growth Equity Investment From VMG PartnersStars + Honey, a Detroit, MI-based collagen protein bar brand, received a minority growth investment from VMG Partners. The amount of the deal was not disclosed. McConnell Smith, general partner at VMG, will join the company’s board of dire...
20.05.2026BRAMI: $33 Million Series B Raised To Scale Italian Protein PastaBRAMI announced it has raised $33 million in Series B funding led by VMG Partners to expand manufacturing capacity, strengthen its supply chain, and accelerate national growth for its protein pasta business. Existing investors including La ...
19.05.2026Brami Raises $33M in Series B FundingBrami, a Carlsbad, CA-based Italian food brand developing protein pasta products, raised $33M in Series B funding. The round was led by VMG Partners, with participation from La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures...
15.12.2025Gradial Secures $35M to Revolutionize Enterprise MarketingGradial, a Seattle-based AI company, just closed a $35 million Series B funding round. VMG Partners led the investment. Existing investors also participated. This brings total funding to $55 million. Gradial focuses on streamlining marketin...
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