VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2005
Investment Type: Private Equity Firm; Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B
Portfolio 48
| Date | Name | Website | Total Raised | Location |
| 07.08.2025 | Lyric - Cl... | lyric.ai | $134.4M | United Sta... |
| 25.04.2023 | Rinsed | rinsed.co | $32M | - |
| 02.09.2022 | Kosas | kosas.com | - | United Sta... |
| 12.07.2022 | Milk Moove... | milkmoovement.com | $23.2M | Canada, No... |
| 18.04.2022 | Favor | heyfavor.com | - | United Sta... |
| 07.03.2022 | Redbud Bra... | redbudbrands.com | $46M | United Sta... |
| 21.02.2022 | OVME | ovme.com | - | - |
| 21.02.2022 | Goli | goli.com | - | United Sta... |
| 21.02.2022 | K18 Hair | k18hair.com | - | Germany, H... |
| 24.01.2022 | Daasity | daasity.com | $20.7M | United Sta... |
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Persons 11
| Date | First Name | Last Name | Title | Location | |||
| - | Lindsey | Stiles | Fund Contr... | linkedin.c... | - | s****s@vmg... | - |
| - | Angad | Hira | Partner an... | linkedin.c... | - | h**a@vmgpa... | - |
| - | Robin | Tsai | General Pa... | linkedin.c... | - | r***i@vmgp... | - |
| - | Carle | Stenmark | General Pa... | linkedin.c... | - | s******k@v... | - |
| - | McConnell | Smith | Partner | linkedin.c... | - | s***h@vmgp... | - |
| - | Kara | Roell | - | linkedin.c... | - | c*********... | - |
| - | Emily | Gratch | Talent | linkedin.c... | - | g****h@vmg... | - |
| - | Brooke | Slattery | - | linkedin.c... | - | i**o@vmgpa... | - |
| - | Wayne | Wu | General Pa... | linkedin.c... | - | w*u@vmgpar... | - |
| - | Michael | Mauze | General Pa... | linkedin.c... | - | m***e@vmgp... | - |
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News 359
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Mentions in press and media 39
| Date | Title | Description |
| 07.08.2025 | Lyric Secures $43.5 Million to Accelerate AI in Supply Chain | Lyric, a leader in AI-driven supply chain optimization, recently closed a $43.5 million Series B funding round. Insight Partners led the investment. This capital fuels accelerated product development and enhanced AI capabilities. Lyric’s pl... |
| 05.08.2025 | Lyric Raises $43.5M in Series B Funding | Lyric, a Sunnyvale, CA-based provider of a AI-powered supply chain decision making platform, raised $43.5M in Series B funding. The round was led by Insight Partners, with participation from Primary Venture Partners, Permanent Capital Ventu... |
| 05.08.2025 | Next-generation supply chain intelligence startup Lyric gets $43.5M in funding Join theCUBE Alumni Trust Network Send us a News Tip EXTRACT THE SIGNAL FROM THE NOISE Cookies | Supply chain intelligence startup Lyric is ready to expand after closing on a $43.5 million Series B round of funding today. The round was led by Insight Partners, one of the world’s most prominent software startup investors, and saw partic... |
| 17.07.2025 | Boulevard Raises $80M in Series D Funding | Boulevard, a Los Angeles, CA-based provider of a client experience platform purpose-built for appointment-based, self-care businesses, raised $80M in Series D funding. The round was led by JMI Equity, with participation from Index Ventures ... |
| 21.06.2025 | Tracksuit's $25 Million Leap: A New Era in Brand Tracking | In the bustling heart of New York City, Tracksuit is making waves. The brand tracking platform recently secured $25 million in Series B funding. This significant investment, led by VMG Partners, signals a bold step forward for the company. ... |
| 20.06.2025 | Tracksuit: $25 Million Series B Closed For Scaling Brand Tracking Platform | Tracksuit, a modern and always-on brand tracking platform that helps marketers and agencies measure and communicate the value of brand-building, announced a $25 million Series B funding round. The round was led by commerce enablement and co... |
| 05.03.2025 | Auxia Lands $23.5M to Expand Agentic AI in Enterprise Solutions | Auxia, the first Agentic Customer Journey Orchestration Platform, announced $23.5 million in Series A and seed funding to help companies transform how they engage with customers and drive additional revenue. The latest round was led by VMG ... |
| 04.03.2025 | Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’ | Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Auxia, an artificial intelligence start-up founded by former executives from Google and Meta, announced today tha... |
| 01.10.2024 | Retail media startup Zitcha raises $15 million to accelerate US expansion | Zitcha founders Troy Townsend and Jack Byrne. Source: supplied article-article-body Expanding into the US is a well-trodden path for Australian startups, but local retail media startup Zitcha now has $15 million in fresh capital to help it ... |
| 24.10.2023 | Jury awards Smashmallow $21m in defective equipment trial: ‘They tried to trick us, we held them responsible and ultimately won’ | Smashmallow—a snackable marshmallow brand created by food & beverage investor and incubator Sonoma Brands Capital—has been awarded $21 million plus attorneys’ fees after a lengthy legal battle* with an equipment manufacturer that failed... |