VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2005
Investment Type: Private Equity Firm; Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B
Portfolio 47
Date | Name | Website | Total Raised | Location |
25.04.2023 | Rinsed | rinsed.co | $32M | - |
02.09.2022 | Kosas | kosas.com | - | United Sta... |
12.07.2022 | Milk Moove... | milkmoovem... | $23.2M | Canada, No... |
18.04.2022 | Favor | heyfavor.c... | - | United Sta... |
07.03.2022 | Redbud Bra... | redbudbran... | $46M | United Sta... |
21.02.2022 | K18 Hair | k18hair.co... | - | Germany, H... |
21.02.2022 | Goli | goli.com | - | United Sta... |
21.02.2022 | OVME | ovme.com | - | - |
24.01.2022 | Daasity | daasity.co... | $20.7M | United Sta... |
20.11.2021 | Milton's C... | miltonscra... | - | United Sta... |
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News 359
Date | Title | Description |
21.12.2022 | Bea Dixon, The Honey Pot | - |
06.10.2022 | Daily Harvest Announces First Round of Grants to Underserved... | - |
21.09.2022 | Ancient Nutrition Receives Regenerative Certification | - |
13.06.2022 | Nécessaire Partners With TerraCycle to Launch US National Re... | - |
31.05.2022 | Daily Harvest teams up with Blake Griffin and other world-cl... | - |
13.05.2022 | The Secret to Supplier-Driven Sustainability with Daily Harv... | - |
12.05.2022 | Three AAPI founders building apps on the App Store that cult... | - |
29.04.2022 | Anne Mahlum, [solidcore] | - |
29.04.2022 | Jerry Rice & Jaqui Rice, G.O.A.T. Fuel | - |
21.04.2022 | How Women on Boards is working to place more women in the bo... | - |
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Mentions in press and media 30
Date | Title | Description | Source |
24.10.2023 | Jury awards Smashmallow $21m in defective equipment trial: ‘... | Smashmallow—a snackable marshmallow brand created by food & beverage investor and incubator Sono... | agfunderne... |
26.01.2022 | With $22M series A funding, Mantra Health launches long-term... | Mental health startups had a stellar year last year with global investment in them jumping 139 perce... | medcitynew... |
19.01.2022 | Digital Mental Health Clinic Mantra Health Secures $22M to S... | What You Should Know: – Mantra Health, the preeminent digital mental health clinic focused on young... | hitconsult... |
14.01.2022 | Daasity Raises $15M in Series A Led by VMG Catalyst to Help ... | We're proud that leading investors in the consumer product brand space continue to partner and back ... | prweb.com/... |
10.11.2021 | VMG Consumer Acquisition Corp. Announces Pricing of $200 Mil... | - | vmgpartner... |
10.03.2021 | VMG Partners Closes Growth Fund V at its $850 Million Target... | - | vmgpartner... |
10.03.2021 | VMG Partners: $850 Million Target For VMG Growth Fund V Reac... | VMG Partners – a private equity firm based in San Francisco behind a large portfolio which includes ... | vegconomis... |
08.03.2021 | VMG Partners Closes Growth Fund V at $850M | VMG Partners, a San Francisco, CA-based private equity firm, closed VMG Partners V, L.P. at $850m. ... | finsmes.co... |
08.03.2021 | VMG Partners Closes Growth Fund V at its $850 Million Target... | SAN FRANCISCO, March 8, 2021 /PRNewswire/ -- VMG Partners ("VMG"), a private equity firm... | prnewswire... |
08.03.2021 | VMG Partners Closes New Growth Fund With $850 Million | Consumer-focused VMG Partners, which backs such brands as Smashmallow and Daily Harvest, collected $... | wsj.com/ar... |
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