VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.
VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.
VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.
The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.
Location: United States, California, San Francisco
Employees: 11-50
Founded date: 2005
Investment Type: Private Equity Firm; Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B
Portfolio 52
| Date | Name | Website | Total Raised | Location |
| 20.05.2026 | BRAMI | bramisnacks.com | $33M | United Sta... |
| 10.12.2025 | Gradial | gradial.com | $40.4M | United Sta... |
| 04.12.2025 | Gradial | gradial.ai | $48M | United Sta... |
| 07.08.2025 | Lyric - Cl... | lyric.ai | $134.4M | United Sta... |
| 05.08.2025 | Lyric | lyric.tech | $43.5M | United Sta... |
| 25.04.2023 | Rinsed | rinsed.co | $32M | - |
| 02.09.2022 | Kosas | kosas.com | - | United Sta... |
| 12.07.2022 | Milk Moove... | milkmoovement.com | $23.2M | Canada, No... |
| 18.04.2022 | Favor | heyfavor.com | - | United Sta... |
| 07.03.2022 | Redbud Bra... | redbudbrands.com | $46M | United Sta... |
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Persons 11
| Date | First Name | Last Name | Title | Location | |||
| - | Lindsey | Stiles | Fund Contr... | linkedin.c... | - | s****s@vmg... | - |
| - | Angad | Hira | Partner an... | linkedin.c... | - | h**a@vmgpa... | - |
| - | Robin | Tsai | General Pa... | linkedin.c... | - | r***i@vmgp... | - |
| - | Carle | Stenmark | General Pa... | linkedin.c... | - | s******k@v... | - |
| - | McConnell | Smith | Partner | linkedin.c... | - | s***h@vmgp... | - |
| - | Kara | Roell | - | linkedin.c... | - | c*********... | - |
| - | Emily | Gratch | Talent | linkedin.c... | - | g****h@vmg... | - |
| - | Brooke | Slattery | - | linkedin.c... | - | i**o@vmgpa... | - |
| - | Wayne | Wu | General Pa... | linkedin.c... | - | w*u@vmgpar... | - |
| - | Michael | Mauze | General Pa... | linkedin.c... | - | m***e@vmgp... | - |
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News 359
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Mentions in press and media 46
| Date | Title | Description |
| 11.06.2026 | Stars + Honey Raises Growth Investment From VMG Partners To Support National Expansion | Stars + Honey, a collagen protein bar company, announced that it has secured a minority growth investment led by VMG Partners. The funding is intended to support the brand’s omnichannel expansion, accelerate product development, strengthen ... |
| 09.06.2026 | Stars + Honey Receives Growth Equity Investment From VMG Partners | Stars + Honey, a Detroit, MI-based collagen protein bar brand, received a minority growth investment from VMG Partners. The amount of the deal was not disclosed. McConnell Smith, general partner at VMG, will join the company’s board of dire... |
| 20.05.2026 | BRAMI: $33 Million Series B Raised To Scale Italian Protein Pasta | BRAMI announced it has raised $33 million in Series B funding led by VMG Partners to expand manufacturing capacity, strengthen its supply chain, and accelerate national growth for its protein pasta business. Existing investors including La ... |
| 19.05.2026 | Brami Raises $33M in Series B Funding | Brami, a Carlsbad, CA-based Italian food brand developing protein pasta products, raised $33M in Series B funding. The round was led by VMG Partners, with participation from La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures... |
| 15.12.2025 | Gradial Secures $35M to Revolutionize Enterprise Marketing | Gradial, a Seattle-based AI company, just closed a $35 million Series B funding round. VMG Partners led the investment. Existing investors also participated. This brings total funding to $55 million. Gradial focuses on streamlining marketin... |
| 10.12.2025 | Gradial: $35 Million Series B Closed To Expand Agentic Marketing Platform | Gradial has secured $35 million in Series B financing to accelerate the growth of its agentic marketing operations platform, bringing the company’s total funding to $55 million. VMG Partners led the round with continued participation from M... |
| 04.12.2025 | Gradial Raises $35 Million to Redefine Enterprise Marketing Through AI Agents | Gradial, the enterprise software company defining agentic marketing operations, today announced it has raised $35 million in Series B funding led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. This b... |
| 07.08.2025 | Lyric Secures $43.5 Million to Accelerate AI in Supply Chain | Lyric, a leader in AI-driven supply chain optimization, recently closed a $43.5 million Series B funding round. Insight Partners led the investment. This capital fuels accelerated product development and enhanced AI capabilities. Lyric’s pl... |
| 05.08.2025 | Next-generation supply chain intelligence startup Lyric gets $43.5M in funding Join theCUBE Alumni Trust Network Send us a News Tip EXTRACT THE SIGNAL FROM THE NOISE Cookies | Supply chain intelligence startup Lyric is ready to expand after closing on a $43.5 million Series B round of funding today. The round was led by Insight Partners, one of the world’s most prominent software startup investors, and saw partic... |
| 05.08.2025 | Lyric Raises $43.5M in Series B Funding | Lyric, a Sunnyvale, CA-based provider of a AI-powered supply chain decision making platform, raised $43.5M in Series B funding. The round was led by Insight Partners, with participation from Primary Venture Partners, Permanent Capital Ventu... |
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