Primary Venture Partners
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Primary Venture Partners

https://www.primary.vc
Last activity: 17.09.2025
Active
Invests in categories: HealthTechPlatformFinTechDataTechnologyServiceITFoodTechAdTechSoftware
Primary Venture Partners is a seed-stage venture capital fund based in NYC. The fund is run by Brad Svrluga and Ben Sun, who have a combined 30-year track record as successful investors and operators.

Primary offers unparalleled experience, resources, and networks for New York’s most promising founders. The fund serves as the first call for its portfolio companies, dedicating significant resources to best position its companies for the journey from Seed to Series A and beyond. From the Primary Expert Network, a network of over 200 seasoned technology operators and functional experts, to a Talent Program headed by NYC Tech recruiting veterans, Primary helps its founders solve their biggest tactical problems and build world-class teams from the ground up.

To date, the Primary team’s successes include seed investments in Jet.com, Ticketfly, TxVia, Mirror, and Coupang, and it counts some of New York’s most promising startups—including Slice, K Health, Chief, Ollie, Latch, and Vestwell—among its portfolio.

For more info, check us out at www.primary.vc!
Portfolio
132
Mentions
74
Location: United States, New York
Employees: 11-50
Founded date: 2015
Investment Type: Venture Capital
Investment Stage: Pre-Seed; Seed; Series A; Series B

Portfolio 132

DateNameWebsiteTotal RaisedLocation
17.09.2025atero.ai--
17.09.2025meetcaspian.com--
17.09.2025lighttable.ai--
07.08.2025Lyric - Cl...lyric.ai$134.4MUnited Sta...
01.06.2025Operatoroperator.ai--
01.06.2025ExploreTec...exploretech.ai--
16.05.2025Tabstabs.inc$32M-
16.05.2025301 Moved ...maybern.com-United Sta...
16.05.2025plural.shplural.sh$6MUnited Sta...
08.05.2025Lyriclyric.tech$43.5MUnited Sta...
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Mentions in press and media 74

DateTitleDescription
21.08.2025Crusoe acquires Atero to support managed AI services developmentCrusoe, the industry’s first vertically integrated AI infrastructure provider, today announced it has acquired Atero, a company specializing in GPU management and memory optimization for AI workloads. This strategic move will accelerate the...
07.08.2025Lyric Secures $43.5 Million to Accelerate AI in Supply ChainLyric, a leader in AI-driven supply chain optimization, recently closed a $43.5 million Series B funding round. Insight Partners led the investment. This capital fuels accelerated product development and enhanced AI capabilities. Lyric’s pl...
07.08.2025Casap Raises $25M Series A FundingCasap, a NYC-based company which specializes in intelligent automation for dispute and fraud operations, raised $25M in Series A funding. The round was led by Emergence Capital, with participation from Lightspeed Venture Partners, Primary V...
07.08.2025Caspian: $5.4 Million Seed Funding Raised For AI-Based Customs ComplianceCaspian, an AI-driven customs compliance startup, has officially launched after emerging from stealth mode and raised $5.4 million in seed funding, led by Primary Venture Partners, with significant backing from Blank Ventures. Businesses lo...
05.08.2025Next-generation supply chain intelligence startup Lyric gets $43.5M in funding Join theCUBE Alumni Trust Network Send us a News Tip EXTRACT THE SIGNAL FROM THE NOISE CookiesSupply chain intelligence startup Lyric is ready to expand after closing on a $43.5 million Series B round of funding today. The round was led by Insight Partners, one of the world’s most prominent software startup investors, and saw partic...
05.08.2025Lyric Raises $43.5M in Series B FundingLyric, a Sunnyvale, CA-based provider of a AI-powered supply chain decision making platform, raised $43.5M in Series B funding. The round was led by Insight Partners, with participation from Primary Venture Partners, Permanent Capital Ventu...
29.07.2025Caspian Raises $5.4M in Seed FundingCaspian, a San Francisco, CA-based provider of an AI-driven customs compliance startup, raised $5.4M in Seed funding. The round was led by Primary Venture Partners, with major investment from Blank Ventures. The company intends to use the f...
16.07.2025Retirable raises $10 millionRetirable, Retirable Founded: 2019 Headquarters: New York, New York, United States Total Funding: $24.28M See full company profile "> a startup offering a retirement platform for “everyday Americans,” announced a $10 million Series ...
16.07.2025Retirable Raises $10M in Series A FundingRetirable, a NYC-based holistic retirement platform provider, raised $10m in Series A funding. The round was led by IA Capital Group, with participation from new investors including Nationwide Ventures, Western & Southern Financial Grou...
20.05.2025Flock: $20 Million Series B Raised For Developing Retirement Solution For LandlordsFlock, a retirement solution for landlords, announced a $20 million Series B round, led by Renegade Partners, with participation from existing investors Andreessen Horowitz (a16z), Primary Ventures, Susa Ventures, 1Sharpe Ventures, and othe...
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