| Date | Title | Description |
| 31.10.2024 | The Future of Product Development: How AI is Shaping Consumer-Centric Innovation | In the fast-paced world of consumer goods, innovation is the lifeblood of success. Companies are constantly seeking ways to create products that resonate with consumers. Yet, the reality is stark: a staggering 75% of new products fail. This... |
| 30.10.2024 | Zappi Launches Innovation System, featuring AI Concept Creation Agents, to Transform Product Development Through Connected Insights | Zappi
New system pairs the power of consumer data with AI to enable more consumer-centric product development, empowering brands to create winning products through iterative innovation.
BOSTON, Oct. 30, 2024 /PRNewswire-PRWeb/ -- Zappi, a l... |
| 01.10.2024 | Zappi Announces Strategic Leadership Transition to Drive Next Phase of Growth and Accelerate Consumer Insights Transformation | zappi
Aaron Kechley appointed CEO; founder and longtime CEO Steve Phillips to step into Executive Chair and Chief Innovation Officer roles
BOSTON, Oct. 1, 2024 /PRNewswire-PRWeb/ -- Zappi, a leading consumer insights software provider, toda... |
| 05.09.2024 | Zappi Unveils AI Quick Reports, Accelerating Data-Driven Decision Making for Insights Teams | Zappi
New AI-powered feature streamlines the path from data collection to actionable insights with instant, tailored reports.
BOSTON, Sept. 5, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading consumer insights platform, today announced the lau... |
| 20.08.2024 | The Connected Insights Imperative: Zappi and the American Marketing Association Unveil Key Findings on the Future of Data, AI, and Technology in Marketing | Zappi
Zappi and the AMA partner to release a B2B survey of marketers and insights professionals about how they use data and connect insights in their businesses
BOSTON and LONDON, Aug. 20, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading consu... |
| 19.08.2024 | Climate Anxiety: The Unseen Threat to Retirement Security | The sun rises on a new era of uncertainty. For many Americans, the future is clouded by the specter of climate change. Recent studies reveal a growing anxiety about how extreme weather events could derail retirement plans. This concern is n... |
| 15.08.2024 | Zappi Named "Best Marketing Insights Platform" for Second Consecutive Year in 2024 MarTech Breakthrough Awards | Zappi Named “Best Marketing Insights Platform” for Second Consecutive Year in 2024 MarTech Breakthrough Awards
Prestigious Award Recognizes Zappi's Continued Innovation in Consumer Insights Technology
BOSTON, Aug. 15, 2024 /PRNewswire-PRWeb... |
| 10.07.2024 | Zappi Announces Strategic Partnership with Woxi, Further Fueling Product Innovation Through Connected Insights | Zappi
The collaboration aims to enhance consumer understanding and business impact prediction across the entire innovation process.
BOSTON, July 10, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading consumer insights platform, today announced a... |
| 31.01.2024 | Zappi Strengthens Leadership Team with Key Appointments in Global Expansion | Zappi
The leader in agile market research rounds out its C-suite by appointing senior leaders as CMO, CFO and International Managing Director
BOSTON and LONDON, Jan. 31, 2024 /PRNewswire-PRWeb/ -- Zappi, the leading agile market research pl... |
| 15.09.2023 | Cipio Partners portfolio company Zappi announced it has raised $170 million in growth capital from Sumeru Equity Partners | Munich/Luxembourg – Dec.13, 2022 – Cipio Partners portfolio company Zappi, the leading consumer insights platform designed for creators, announced it has raised $170 million in growth capital from Sumeru Equity Partners (“Sumeru”) and co-in... |
| 11.07.2023 | Zappi Makes Fast Company’s Fifth Annual List of the Best Workplaces for Innovators in its Enterprise Products and Services list | Zappi "We’re deeply proud of our team, which powers our delivering best-in-class solutions to our customers and propels us toward our vision of revolutionizing the market research industry," said Steve Phillips, CEO of Zappi.
LOND... |
| 20.06.2023 | Is advertising getting better? Zappi Releases First Annual ‘State of Creative Effectiveness’ Report | Effective advertising happens when marketers understand their consumers and create work that connects the brand to their needs. Those don’t know their audience may just be wasting precious marketing budgets on ineffective advertising that m... |
| 14.06.2023 | Boycotts and Backlash: Why Consumers Want Brands to Take Action this Pride Month | "Consumers vote with their wallets, showing up for what’s important to them, and they expect brands to do the same. So, whether it’s Pride Month, mental health or climate change, knowing your audience is step one," said Ryan Barry... |
| 06.05.2023 | Good bot, bad bot: Using AI and ML to solve data quality problems | Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More
More than 40% of all website traffic in 2021 wasn’t even human.
This might sound alarming, but it’... |
| 02.05.2023 | Zappi Releases Amplify 2.0 to Help Marketers Unlock New Levels of Creative Effectiveness | "Zappi’s Amplify 2.0 is leveraged by leading, global consumer brands to bring their best ideas to the forefront time and time again." – Steve Phillips, CEO and co-founder of Zappi
LONDON (PRWEB) May 02, 2023
Zappi, the leading con... |
| 02.02.2023 | Super Bowl LVII, according to consumers: ChatGPT makes a big game debut, Twitter loses ground and higher-than-ever expectations for this year's ads | Understanding what drives consumers early in the creative process, and having data to support those wants and needs, is a core element to making sure big-game ads resonate.
BOSTON (PRWEB) February 02, 2023
The Super Bowl stage is set as the... |
| 21.12.2022 | Zappi Recognized by Comparably for its Leadership and Diverse Company Culture | “We believe that by setting a strong cultural foundation our people feel ownership over their work and are empowered to test and learn around new concepts and ideas. It is truly fantastic to see our company culture recognized by Comparably ... |
| 16.12.2022 | Top AI startup news of the week: Dataiku, Zappi, Vic.ai and more | Check out all the on-demand sessions from the Intelligent Security Summit here.
Back in 2013, funding to companies using artificial intelligence (AI) was $3 billion, with fewer than 1,000 deals, according to Crunchbase. In 2021, AI startup ... |
| 14.12.2022 | Zappi Raises $170M in Growth Funding | Zappi, a Boston, MA-based provider of a consumer insights platform designed for creators, raised $170M in Growth funding.
The round was led by Sumeru Equity Partners.
The company intends to use the funds to expand data sets across new marke... |
| 13.12.2022 | Zappi raises $170M for its AI-based market research platform | Fundraising may be drying up for some segments of the tech industry at the moment, but one area that continues to get a lot of attention is AI, and specifically startups that are using it to build out revenue-generating businesses. Today, a... |
| 13.12.2022 | Using AI to turn focus panel feedback into real business insights, London's Zappi clinches $170 million | Zappi, a consumer insights startup that's leveraging AI to whittle down marketing and product concepts, is today announcing a $170 million growth raise from Sumeru Equity Partners and unnamed co-investors.
The London/Boston company is pitch... |
| 13.12.2022 | AI-powered consumer insights platform Zappi raises $170M
Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amazon Web Se... | The artificial intelligence-powered and big-data-focused consumer insights platform ZappiStore Ltd. today said it has closed on a bumper $170 million round of funding led by Sumeru Equity Partners and other co-investors.
Zappi, as the compa... |
| 13.12.2022 | Zappi Raises $170M from Sumeru Equity Partners to Digitize Enterprise Market Research | “Zappi is driving innovation in the century-old industry with a platform that acts as a single source of truth for the modern enterprise, where creators have the right insights at their fingertips to inform every decision.” said Steve Phill... |
| 13.12.2022 | Zappi, an AI-based customer insights startup, raises $170 million to digitize enterprise market research | The ongoing economic downturn coupled with the looming recession has exacerbated the challenges tech startups faced in raising new funds. While the funding well may be drying up, investors continue to pour money into cybersecurity, AI, and ... |
| 13.12.2022 | How AI-powered market research helps predict success of future products and advertising | Check out all the on-demand sessions from the Intelligent Security Summit here.
Market research is a business that has always relied on data and lots of it. Making sense of all that data in a meaningful way, however, has long been a challen... |
| 24.06.2022 | From Racial Equality to Gun Reform to Environmental Impact, Young Adult Americans Want To Shop with Brands That Can “Walk the Walk” When it Comes to Key Social Issues | “Right now is not the time to ‘wait and see’ how certain events play out or how other brands react. For the sake of their customers, employees and other stakeholders, brands need to ensure they show support for meaningful causes, and do so ... |
| 04.04.2022 | The metaverse has a problem: Consumers aren’t ready yet to shop and distrust the Big Tech driving it | Companies with interests in the metaverse have a lot of work to do to change consumer’s attitudes and get them on board, which indicates the need to show what experiences might look like, introduce clear propositions and demonstrate how con... |
| 16.03.2022 | Consumers call on brands to take a stand for Ukraine, according to a survey report | "Every company will have to make its own decision about how to respond to the crisis and approach their marketing efforts. The data from our platform shows that consumers have high expectations on brands and that they are coming under ... |
| 03.02.2022 | Zappi Achieves $50 Million in Sales, Over 30 Percent Growth Year-on-Year | We are laser focused on making it easy for creators to get better answers using our data. We are continuing to innovate in making our data asset go to work for our customers.
LONDON (PRWEB) February 03, 2022
Zappi, the agile platform design... |
| 23.11.2021 | Aldi, M&S, Tesco and Boots Announced as Best Retail Christmas Ads of 2021 | LONDON (PRWEB) November 23, 2021
Zappi, the ad and innovation testing platform built by brands for brands, today shared the results of the top Christmas ads in the UK. After analyzing consumer attitudinal data from a number of big-spending ... |
| 16.11.2021 | Zappi Named Best Place to Work in Marketing Research and Insight Excellence Awards | Everyone at Zappi works hard to ensure our company is an engaging and inclusive place to work because we know our culture is a competitive advantage. When our team members are trusted and empowered to make their own decisions and grow their... |
| 14.09.2021 | Zappi Acquires Chicago-Based Start-Up Data Quorum to Elevate Platform Capabilities | Paul, Mary-Beth and David are tenured statisticians and researchers and we’re lucky to have the benefit of their expertise and statistical tools at our disposal. They will be an asset to both our platform and our culture.
BOSTON (PRWEB) Sep... |
| 25.08.2021 | Lindsey Gladden Joins Zappi from Keurig Dr Pepper to Lead Shopper Pillar | Zappi combines incredible technology, innovation and world-class insights talent. As a former user of the platform, I know firsthand the ease and power of the tools the team has created
BOSTON (PRWEB) August 25, 2021
Zappi, the ad and innov... |
| 15.07.2021 | Zappi Launches Predictive Advertising Tool to Help Brands Uncover the Impact of Advertising on Sales and Brand Equity | The collaboration with Zappi has already demonstrated huge business impact and has raised the bar on creative effectiveness year-over-year, significantly improving the ROI on our media investment.
LONDON (PRWEB) July 15, 2021
Zappi, the ad ... |
| 30.06.2021 | Zappi Adds Award-Winning CMO Marcy Shinder to Board of Directors | Zappi is revolutionizing the way CMOs digitize their consumer insights departments and leverage data for faster, more agile decision-making. I look forward to helping the company shape the digital future of marketing.
BOSTON (PRWEB) June 30... |
| 24.06.2021 | Zappi Hires IBM Insights Expert Lauren Palmer to Lead Advertising Pillar | I’m excited to join the team and help other brands transform the way they make ads and improve their marketing ROI. Our revolutionary platform removes the burdensome aspects of research and enables our clients to focus on driving meaningful... |
| 25.05.2021 | Zappi Names Marketing Leader Melanie LoBue to Expand Market Presence | I am delighted to join at this critical moment of rapid expansion, to share my deep knowledge of data-driven capabilities and brand building, and to work with my new colleagues to drive significant growth.
BOSTON (PRWEB) May 25, 2021
Zappi,... |
| 20.05.2021 | Zappi Announces Strategic New Sales Hires, Positions for Growth in EMEA and APAC | The increased headcount we’ve seen so far this year, in conjunction with the new hires we have planned for later in the year, is quickly positioning us to grow Zappi’s footprint in EMEA and APAC.
LONDON (PRWEB) May 20, 2021
Zappi, the ad an... |
| 08.04.2021 | Zappi Hires Alice Saje to Lead Global Operations Team as EVP of Operations | I'm really excited to arrive at such a pivotal point for the business and to be able to support throughout the next phase of growth and beyond.
BOSTON (PRWEB) April 08, 2021
Zappi, the ad and innovation testing platform built by brands for ... |
| 09.02.2021 | Zappi Announces Formation of Enterprise Team Focused on Success of Big Brands, Globally | This is such an exciting time for Zappi and I am privileged to lead our ambitions in the enterprise space. We are building on the foundations of some extremely strong enterprise partnerships, amazing talent, products and platforms.
LONDON (... |
| 14.01.2021 | Zappi Highlights Women in Leadership, Announcing New Hires and Promotions | This is such an exciting time to not only join but also to lead Zappi’s strategic account team in the Americas. From day one, I could feel their focus and passion towards making customers successful. There’s no question that 2021 will be a ... |
| 02.12.2020 | Zappi Announces Appointment of Mitch Barns to Board of Directors | I’m honored to be joining the Zappi Board and look forward to contributing my experience to assist the talented team in the growth of the company, as they propel forward into the future of insights.
LONDON (PRWEB) December 02, 2020
Zappi, t... |
| 27.03.2019 | Leading late-stage tech companies join Tech Nation’s Future Fifty programme | Following a record number of exceptional applications last year and a rigorous judging period, we can now reveal the 24 fast-growing late-stage tech companies joining Tech Nation’s Future Fifty programme for 2019.
Each year a number of com... |
| 22.02.2019 | Zappi Announces $8 Million Growth Round Led by New Investor Cipio Partners | Zappi announces a US$8M growth round led by new investor Cipio Partners alongside existing investor Prime Ventures. Zappi is the leading provider of automated market research and customer insights to large global enterprises. This round wil... |
| 07.03.2018 | 26 late-stage UK tech companies join Future Fifty | This article was originally posted on the Tech City UK website.
We’re excited to announce the new cohort of 26 late-stage companies joining our Future Fifty programme today! Some of the UK’s fastest growing tech companies have been chosen ... |
| 21.10.2016 | ZappiStore raises £12 million to automate market research | ZappiStore has raised £12 million in a new funding round to further scale its platform for automating many of the market research processes for customers and to purchase research services.
London-based ZappiStore works with research agencie... |
| - | Zappi | “Zappi is the leading consumer insights platform. We help you transform your advertising and product innovations with research and insights you can trust.” |
| - | Cipio Partners Invests in ZappiStore | Munich/Luxembourg – February 25, 2019 – Cipio Partners invests in ZappiStore a leading market research automation platform & analytics solution for the consumer product industry.
Zappi has developed a platform to automate the end-to-en... |
