Overview
Employees
201-500
Founded date
1995
Mentions in press and media 6
| Date | Title | Description |
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| Jul 17, 2018 | PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth | Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform Yesmail360 to support the brand’s rapidly growing digit... |
| Nov 10, 2017 | Gmail accounts make up 30 percent of marketing databases | The number of Gmail users subscribed to marketers' email programs has increased from 17 percent in 2014 to 30 percent today, according to new data released by Yes Lifecycle Marketing. The company analyzed more than 7 billion emails sent thr... |
| Jun 16, 2017 | One in three consumers has a separate email account for marketing messages | People are increasingly looking to separate marketing messages from their other emails by having them sent to a separate account. According to a new survey of consumer email habits from Yes Lifecycle Marketing, 36 percent have opened separa... |
| Jul 14, 2016 | 'Happy Birthday' messages drive around 10 percent of email order revenue | Although they account for only two percent of all emails sent, triggered marketing messages -- those sent to mark birthdays and other events -- generate 10.2 percent of email-driven revenue and 9.7 percent of email-driven orders. This is am... |
| Sep 14, 2015 | Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data | Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories. It... |