Startups
MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.
Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 9M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company’s expansion plans.
Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 9M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company’s expansion plans.
Overview
Location
United States, California, Culver City
Employees
51-200
Total raised
$45.7M
Founded date
2011
Investors 8
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Science | science-inc.com | |
| Simon Ventures | simonventures.co | |
| 500 Startups | 500.co | |
| Winklevoss Capital | winklevosscapital.com | |
| Nelstone Ventures | nelstoneventures.com | |
| Green Meadow Ventures | greenmeadow.co | |
| TYLT Ventures | tyltventures.com |
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Sep 15, 2015 | Funding round | $5.7M |
Mentions in press and media 24
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 24, 2022 | Leica’s new camera costs $20,000 and has zero megapixels | Okay, Leica, have a seat, we need to talk for a minute. I know you’re one of the iconic camera brands. I love my Leica M3 so much that I got a vasectomy so I wouldn’t have to give up my firstborn just to own one. And, yes, some of the best ... |
| Nov 23, 2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| Nov 23, 2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| Nov 23, 2020 | MeUndies Snags $40M For Underwear Brand | Los Angeles-based online underwear, sleepwear, and loungewear brand MeUndies has scored a big, $40M funding round, the company announced on Monday, from private equity investor Provenance. According to MeUndies, the new funding will go to e... |
| Nov 23, 2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| Sep 27, 2019 | Cracking the code on podcast advertising for customer acquisition | Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently co... |
| Feb 14, 2018 | Meet Lumi, the Los Angeles startup that just raised $9 million for a packaging business | It’s not every chief executive who wakes up in the morning to a view of their office door across the parking lot from the Airstream trailer they call home, but Jesse Genet isn’t every CEO. Genet is the co-founder and chief executive of Lumi... |
| Aug 11, 2016 | An ‘outlaw Instagrammer’ is this sock startup’s marketing plan. And it worked | How can you sell an old product in a new way? For brothers Sage and Cody Disch, that was the problem they confronted in 2014 when they started their sock company, Ace & Everett. The company sells high-end, colorful patterned socks that ... |
| Sep 15, 2015 | MeUndies Raises $5.7M In Ongoing Funding Round | Los Angeles-based MeUndies, the e-commerce provider focused on undergarments, has raised $5.7M as part of an ongoing, $12.0M funding round, according to a recent regulatory filing by the company. Details on that funding have yet to be annou... |
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FAQ about MeUndies
When was MeUndies founded?
MeUndies was founded in 2011.
How much funding has MeUndies raised?
MeUndies has raised $45.7M in total across 2 funding rounds.
What funding rounds has MeUndies raised?
Parsers VC lists 2 funding rounds of MeUndies, among them a funding round of $5.7M on Sep 15, 2015.
Who has invested in MeUndies?
Parsers VC lists 8 investors of MeUndies, among them Science, Simon Ventures and 500 Startups.
What has the press written about MeUndies?
Parsers VC has collected 24 articles mentioning MeUndies, among them “Leica’s new camera costs $20,000 and has zero megapixels” (Jun 24, 2022) and “MeUndies Receives $40M Investment from Provenance” (Nov 23, 2020).
Is MeUndies still active?
Yes, MeUndies is active; its latest activity on Parsers VC dates from Apr 23, 2023.