Total raised: $15M
Funding Rounds 1
| Date | Series | Amount | Investors |
| 24.06.2024 | - | $15M | - |
Mentions in press and media 11
| Date | Title | Description |
| 24.06.2024 | Virat Kohli-backed WROGN receives $15 M from Aditya Birla’s TMRW | TMRW House of Brands, owned by the Aditya Birla Group, has contributed Rs 125 crore ($15 million) to the men’s clothing brand WROGN. TMRW now has eight Indian fashion brands in its portfolio as a result of this investment. WROGN, a Bengalur... |
| 20.06.2024 | Aditya Birla Group's TMRW Invests Big in Virat Kohli's Wrogn | Aditya Birla Group's TMRW House of Brands has made a substantial investment of ₹125 crore in Wrogn, the men's wear brand co-founded by cricketer Virat Kohli. This move gives TMRW a 16% stake in Wrogn, with the potential to acquire a majorit... |
| 19.06.2024 | TMRW invests Rs 125 crore in Virat Kohli-backed men's wear brand Wrogn | ETtechVirat Kohli in a Wrogn brand campaign TMRW House of Brands, an ecommerce rollup venture owned by Aditya Birla Group Venture, has invested Rs 125 crore in Wrogn, the men's wear brand backed by Accel and cricketer Virat Kohli. Read More... |
| 19.06.2024 | Aditya Birla’s TMRW invests $15 Mn in Virat Kohli-backed WROGN | Men’s apparel brand WROGN has raised Rs 125 crore ($15 million) from Aditya Birla Group owned TMRW House of Brands. With this investment, TMRW’s portfolio now consists of eight Indian fashion brands. TRMW has acquired 16% stake in WROGN, va... |
| 21.05.2024 | WROGN: Adopting Clear Retail Vision with Tech-Driven Precision: Nishant Poddar CMO and Head of Retail Experience at WROGN | - |
| 25.04.2024 | United Colors of Benetton launches largest store yet in Vijayawada | Men’s, women’s, and children’s apparel brand United Colors of Benetton launched its largest-sized brick-and-mortar outlet to date in the state of Andhra Pradesh. Located inside Vijayawada’s PVP Square Mall, the store measures over 3,000 squ... |
| 30.11.2023 | WROGN & A47 Collaborate to Launch The Official Indian Infantry Collection | Mumbai, Maharashtra, India WROGN, the youth fashion brand co-owned by Virat Kohli, in a historic collaboration, proudly presents ‘WROGN X A47 - The Indian Infantry Collection’, the inaugural army-inspired fashion collection in India. This r... |
| 17.10.2023 | Wrogn Joins Hands with Disney to Launch Made to Play, an Apparel Collection that Evokes Nostalgia through Beloved Disney Characters | Bangalore, Karnataka, India Wrogn, the youth fashion brand co-owned by Virat Kohli, has collaborated with Disney to launch Made to Play, a collection of fashion apparel for Men. The collection represents a fun amalgamation of nostalgia and ... |
| 28.03.2023 | Wrogn Launches Wrogn Mystery - Creates Massive Curiosity and Intrigue with #IYKYK Campaign | Mumbai, Maharashtra, India Wrogn, the leading fashion and apparel brand for men in India, co-created by Virat Kohli, has launched a new campaign, Wrogn Mystery, that has created a buzz and intrigue among its followers. The brand and Virat K... |
| 14.03.2023 | Wrogn and Virat Kohli Foundation Partner with Bollywood Icons Karan Johar and Badshah for a Limited-Edition Capsule Collection | Mumbai, Maharashtra, India Wrogn, India’s leading youth fashion and apparel brand for men co-created by Virat Kohli, announced the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation. This collaboration is a... |
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