Startups
A specialized management consultancy with deep experience in advertising, marketing, data, technolog
Overview
Location
United States, New York
Employees
11-50
Phone
+1 212-842-6000
Founded date
1999
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 5, 2025 | Winterberry Group Reveals How to Boost $1.12T Global Media ROI | Creative, labeled as “non-working” media, is responsible for driving 40-70% of an advertising campaign’s performance, yet it has been deprioritized and undervalued. Global advertising spend is projected to reach $1.12 trillion by 2026, so i... |
| May 28, 2025 | Retail Media Growth Sparks Interest in Contextual Commerce for 70% of Marketers | Chicory CEO Yuni Baker-Saito Winterberry Group, Chicory and Mars United Commerce research reveals contextual commerce is filling retail media gaps for brands NEW YORK, May 28, 2025 /PRNewswire-PRWeb/ -- Winterberry Group, with the support o... |
| Feb 26, 2025 | Winterberry Group Report: US Connected Commerce to Exceed $112B in 2025, But Brands Face Challenges To Unlock Potential | Connected Commerce Spending on Media, Creative and Content - Winterberry Group Over-reliance on Retail Media Networks and regional differences impact success globally NEW YORK, Feb. 26, 2025 /PRNewswire-PRWeb/ -- A new report released today... |
| Feb 21, 2024 | Winterberry Group Research Finds Marketing Data, Data Services and Data Infrastructure Spend to Reach $33 Billion | ‘Demystifying the Data Layer’ | |
| Jun 5, 2023 | New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe | /EIN News/ -- -Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership, content & creative and ... |
| Apr 11, 2023 | Winterberry Group Research Finds Marketing Analytics and Data Infrastructure Spend to Reach $32 Billion | New research provides a comprehensive look at the path to significant growth and challenges of marketing analytics Winterberry Group, released new research, “From Data to Insight: The Outlook for Marketing Analytics.” The research, based on... |
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FAQ about Winterberry Group
When was Winterberry Group founded?
Winterberry Group was founded in 1999.
What has the press written about Winterberry Group?
Parsers VC has collected 7 articles mentioning Winterberry Group, among them “Winterberry Group Reveals How to Boost $1.12T Global Media ROI” (Jun 5, 2025) and “Retail Media Growth Sparks Interest in Contextual Commerce for 70% of Marketers” (May 28, 2025).
Is Winterberry Group still active?
Yes, Winterberry Group is active; its latest activity on Parsers VC dates from Apr 15, 2026.