Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries. When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides instructions for how to make it legally binding by having it signed in the presence of two witnesses. Willful offers packages, starting at $99 CAD. Willful also allows for unlimited edits to each document, saving users even more time and money in the future.
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Notre mission consiste à mettre la technologie au service de la planification des dernières volontés. Willful c’est la manière facile et pratique de mettre de l’ordre dans ses affaires à un coût abordable. Nous avons travaillé avec des avocats spécialisés en droit successoral pour développer le service de planification successorale en ligne le plus complet au Canada, afin que vous et votre famille puissiez vous préparer à affronter l'avenir.
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Notre mission consiste à mettre la technologie au service de la planification des dernières volontés. Willful c’est la manière facile et pratique de mettre de l’ordre dans ses affaires à un coût abordable. Nous avons travaillé avec des avocats spécialisés en droit successoral pour développer le service de planification successorale en ligne le plus complet au Canada, afin que vous et votre famille puissiez vous préparer à affronter l'avenir.
Location: Canada, Ontario, Toronto
Employees: 1-10
Total raised: $1.55M
Founded date: 2017
Investors 4
| Date | Name | Website |
| - | Tactico In... | tactico.co... |
| - | FounderFue... | founderfue... |
| - | Real Ventu... | realventur... |
| - | York Angel... | yorkangels... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 02.12.2021 | - | $750K | - |
| 15.07.2020 | - | $800K | - |
Mentions in press and media 16
| Date | Title | Description |
| 01.12.2022 | One year after becoming legal, BC residents embrace digital wills | VANCOUVER, British Columbia (PRWEB) December 01, 2022 It’s been one year since British Columbia became the first province in Canada to allow fully digital wills, and BC residents have embraced the ability to create, sign, witness, and store... |
| 12.04.2022 | Arbor Memorial partners with Willful to provide digital estate planning tools to Canadian families | TORONTO (PRWEB) April 12, 2022 Today Willful, Canada’s leading online estate planning platform, and Arbor Memorial, Canada’s largest privately-owned funeral and cemetery provider, announced a new partnership that will provide Canadians in n... |
| 07.12.2021 | Willful Raises $750K in Bridge Financing | Willful, a Toronto, and Montreal, Canada-based online will platform, raised $750K in bridge financing. Backers included Canadian technology entrepreneur and Dragons’ Den star, Michele Romanow, and other notable angel investors, family offic... |
| 02.12.2021 | Willful lands Dragon Michele Romanow in new $750,000 round | Kevin Oulds and Erin Bury entered the Dragons’ Den in June to pitch their death tech startup Willful. It was a move that could have seen them walk away without a deal and even risk their brand before a national television audience. Oulds, a... |
| 02.12.2021 | Willful Announces $750K Bridge Financing Round With Support From Michele Romanow And Other Investors | TORONTO (PRWEB) December 02, 2021 Willful, Canada’s leading online will platform, announces a $750K bridge financing round with participation from Canadian technology entrepreneur and Dragons’ Den star, Michele Romanow, and other notable an... |
| 10.11.2021 | New data reveals more than half of Canadian millennials either created or updated their will because of the pandemic | All Canadians should outline clear end-of-life plans, and as millennials go through major life events, there’s really no excuse to not have a will. I’m happy to see millennials are taking action on their estate plans, if not for themselves,... |
| 04.05.2021 | Allstate Canada Partners With Online Will Provider Willful | MARKHAM, Ontario (PRWEB) May 04, 2021 Allstate Insurance Company of Canada (“Allstate”) announced a new national partnership with Willful, an online will service provided by Final Blueprint Inc. (“Willful”). With the partnership, Allstate c... |
| 08.04.2021 | Eight startups selected for latest Canadian Technology Accelerator Digital in Silicon Valley | Eight tech startups have been selected to participate in the Silicon Valley-based Canadian Technology Accelerator (CTA) Digital program, including five from Toronto. Managed by the Consulate General of Canada in San Francisco and Silicon Va... |
| 07.04.2021 | C100 rebrands 48Hours in the Valley to eight-month fellowship, announces 2021 cohort | C100, a nonprofit that aims to support Canadian tech entrepreneurs, is rebranding its flagship 48Hours in the Valley event to a new program called C100 Fellows. C100 also revealed the startups participating in this year’s fellowship. C100 F... |
| 05.04.2021 | What happens to your NFTs and crypto assets after you die? | Erin Bury Contributor Share on Twitter Erin Bury is CEO and co-founder of Willful, a comprehensive online estate planning service based in Toronto. As consumers build their wealth, assets are typically tangible: cash, investments, property,... |
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