Owners and Brand managers of $4 billion in global retail sales with plans to deploy significant capital into acquiring more brands in the future.
We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.
With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.
By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.
We see the volatile transformation of the retail landscape as a golden opportunity to invest in valuable brands and help reposition their business models for the future of retail. While others have concluded that brands are no longer important, we believe they are not only important today, but critical for the future.
With this in mind, we acquire global consumer brands, that often have legacy character traits. We then help reposition those brands to high-growth distribution channels and global digital commerce platforms, and introduce new product categories that are relevant to today’s consumer.
By focusing on delivering branded product people want in the places where they like to shop, we believe brands are able to unlock their full monetization potential on a global scale.
Location: United States, New York, Watervliet
Employees: 51-200
Total raised: $575M
Founded date: 2019
Funding Rounds 2
| Date | Series | Amount | Investors |
| 13.03.2023 | - | $375M | Ares Manag... |
| 17.07.2019 | - | $200M | Oaktree Ca... |
Mentions in press and media 9
| Date | Title | Description |
| 26.06.2024 | Toys 'R' Us Comeback: Iconic Retail Chain Uses OpenAI's Sora to Create a Brand Film About Its Origin Story | By Inno Flores Published Jun 26, 2024 3:27AM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share on Pocket In the age of digital innovation, Toys "R" Us is making a comeback with the h... |
| 14.06.2024 | PHOENIX - New Joint Venture Led by WHP Global - Receives Court Approval to Acquire Operations of Express Retail Company | PHOENIX will Operate DTC Commerce in the U.S.A. for Express & Bonobos NEW YORK, June 14, 2024 /PRNewswire/ -- WHP Global, in collaboration with an affiliate of Simon Property Group ("Simon"), Brookfield Properties ("Brook... |
| 13.03.2023 | WHP Global Receives $375M Equity Investment | WHP Global, a New York-based brand management firm, raised $375M in Equity investment. The round was led by Ares Management Corporation (NYSE: ARES) providing significant growth capital for WHP Global’s next wave of brand acquisitions. The ... |
| 02.02.2023 | MEN'S WEARHOUSE, WHP GLOBAL, AND H2H ANNOUNCE COLLABORATION CELEBRATING LEGENDARY FOOTBALL ATHLETES | H2H members include Marcus Allen, Tim Brown, Earl Campbell, Tony Dorsett, Paul Hornung, Barry Sanders, Roger Staubach, Doak Walker, and Charles Woodson FREMONT, Calif., Feb. 2, 2023 /PRNewswire/ -- Men's Wearhouse, the industry leader in pr... |
| 12.11.2021 | Toys”R”Us Launches First NFT Collection with Ethernity | WHP Global, the parent company of Toys”R”Us has partnered with leading authenticated NFT platform Ethernity to bring the iconic toy brand to the blockchain with the release of its first non-fungible token (NFT) collection. Toys”R”Us, the wo... |
| 17.07.2019 | Oaktree Provides $200M to WHP Global | WHP Global announced its launch today as a new brand management platform led by Chairman & CEO Yehuda Shmidman and backed by a $200 million equity commitment from funds managed by Oaktree Capital Management, L.P. WHP was founded to acqu... |
| 17.07.2019 | Oaktree Provides $200M to WHP Global | WHP Global announced its launch today as a new brand management platform led by Chairman & CEO Yehuda Shmidman and backed by a $200 million equity commitment from funds managed by Oaktree Capital Management, L.P. WHP was founded to acqu... |
| 17.07.2019 | Brand Management Platform WHP Global Launches with $200M; Acquires Anne Klein | WHP Global, a NYC-based new brand management platform, received a $200m equity investment from funds managed by Oaktree Capital Management, L.P. Led by Chairman & CEO Yehuda Shmidman, WHP is to acquire and manage multiple global consume... |
| - | WHP Global | “WHP Global | Activating the Power of Brand” |