The Whole Grains Council

https://wholegrainscouncil.org/

Last activity: 27.02.2024

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Mentions in press and media 23

Date	Title	Description
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Jul 12, 2022	Mondelēz adds whole grain content to some Ritz and Premium cracker labels	Dive Brief: Mondelēz International will disclose the percentage of whole grain on the label for its Ritz “Baked With Whole Wheat” Crackers, Ritz “Baked with Whole Wheat” Fresh Stacks Crackers, and Premium “With Whole Grain” Saltine Crackers...
Jul 29, 2021	Whole grains consumption on the rise, reports Oldways Whole Grains Council	Oldways Whole Grains Council conducted an online survey of 1,505 US adults (ages 18-88) in May 2021 to determine the level of whole grain consumption among US consumers and to further understand which eating occasions prompted more whole ...
Jul 28, 2021	New Survey from the Whole Grains Council Finds More Than Half of Consumers Are Eating More Whole Grains Than They Did Five Years Ago	The Whole Grain Stamp makes it easy to identify and compare whole grain products when shopping. By stating the whole grain gram content of products, the Whole Grain Stamp makes it easy to identify and compare whole grain products when shopp...
Jun 4, 2021	Quinoa is a great source of protein, fiber, and antioxidants – here’s how to make it	Quinoa makes a yummy side salad when mixed with herbs, vegetables, and vinaigrette. Roberto Machado Noa/Getty Images Quinoa is a gluten-free and vegan seed that resembles a grain and has a nutty flavor. Quinoa is highly nutritious and rich ...
May 23, 2021	The major differences between whole wheat and whole grain foods – how to make the healthiest choice	Opt for 100% whole wheat over generic whole wheat products to ensure you're getting the most nutrients possible. Katrin Ray Shumakov/Getty Images Whole grains are healthier than whole wheat because they often contain more fibre. Though 100%...
May 12, 2021	Tate’s Bake Shops Founder Announces Investment In Better-For-You Snacking Company Chasin’ Dreams Farm	Kathleen King, the founder of Tate's Bake Shop, recently announced an investment in the ... [+] better-for-you snack brand Chasin' Dreams. Tate's Bake Shop was purchased by Mondelez for $500 million in 2019.Kathleen King
Apr 27, 2021	The major differences between whole wheat and whole grain foods – and how to make the healthiest choice	Opt for 100% whole wheat over generic whole wheat products to ensure you’re getting the most nutrients possible. Katrin Ray Shumakov/Getty Images Whole grains are healthier than whole wheat because they often contain more fiber. Though 100%...
Mar 23, 2021	6 healthy foods for people with diabetes to help manage blood sugar levels – and which foods to avoid	Make a kale salad with healthy fats like avocado and walnuts. Claudia Totir/Getty Images If you have diabetes, eat foods high in fiber, lean protein, and omega-3 fatty acids. Foods for diabetes include fatty fish, fruits, leafy greens, nuts...
Mar 5, 2021	Not all processed foods are unhealthy – here’s what to avoid and how to find healthy alternatives	Processed foods like donuts and cookies are high in calories and sugar, but low in nutrients. Scott Grummett/Getty Images Minimally processed foods, like baby carrots or honey, are still healthy for you. Ultra-processed foods like cookies o...
Mar 5, 2021	Not all processed foods are unhealthy — here's what to avoid and how to find healthy alternatives	Reviews Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. Health Not all processed foods are unhealthy — here's what to avoid and how to find healthy alternatives Written by Ava Englis...
Jan 18, 2019	Sprouted grain claims in the spotlight as Ezekiel 4:9 brand is targeted in a lawsuit	In a lawsuit* filed on January 13 in New York, plaintiff Ronnie Elliott argues that Food for Life Baking Co. Inc. misled consumers by describing its Ezekiel 4:9 branded sprouted grain cereals as nutritionally superior to comparable cereal...
Dec 7, 2018	Whole Grains Council, CSPI, American Heart Association, slam final rule on school meals: ‘This rollback is an unnecessary threat to children’s health’	Under rules that came into force in 2014, schools have had to ensure that all grain foods they serve are ‘whole grain-rich’ (ie. at least 50% of the grain is whole grain), although some schools have been allowed to seek exemptions such that...
Nov 12, 2018	Sprouted grains: Are we any closer to a workable definition?	Sprouted grains have been allowed to germinate (sprout) in a controlled manner by exposing them to moisture and warmth. This process is then typically halted by drying the grains at just the right time (after beneficial enzymes have been ac...
Jan 25, 2017	Gates Foundation Awards $6.1m Grant to Danforth Center for Sorghum Research	The Bill & Melinda Gates Foundation has awarded a three-year, $6.1 million grant to the Donald Danforth Plant Science Center to expand and accelerate the development and deployment of improved varieties of sorghum for smallholder farmer...
Oct 16, 2016	What's the size of the sprouted food prize?	“We sprout 28 grains, seeds, nuts and legumes in our facility, which currently allows us to sprout 120,000 to 150,000 lbs of grains a week and will ultimately allow us to handle 240,000lbs. We're the world’s biggest producer of organic spro...
Sep 25, 2016	Experts advise marketers to promote taste first, health second, at whole grains conference	“The bread aisle had white bread and brown bread, but you couldn’t tell if the brown bread really had whole grains in it without reading the nutrition label,” said Sara Baer-Sinnot, president of Oldways, the non-profit behind the Whole Gr...
Jun 19, 2016	Whole grains consumption increases thanks to plant-forward diet, focus on new flavors	“There is a lot going on right now … with the food movement in general that really has opened up a lot of opportunities for whole grains,” Kelly Toups, the council’s program director told FoodNavigator-USA. For example, she explained that ...
Sep 22, 2015	Which ancient grains are gaining the most traction in the US food & beverage market?	Ancient grains is a loosely-defined** category covering grains, pseudo-grains and seeds that are ‘ancient’ in the sense that they have remained largely unchanged over hundreds, even thousands, of years unlike, say, modern wheat varieties. A...
Sep 1, 2015	Improved formulations help whole grain consumption rise, Oldways survey finds	Nearly two-thirds of the 1,500 participants surveyed in August told Oldways that they have increased whole grain consumption “some” or “a lot” in the past five years. In addition, roughly a third said they nearly always choose whole grain...
Jun 30, 2015	Sprouted grains: The next big opportunity for the grain chain?	Sprouted grains have started to germinate, and consumers instinctively buy into the notion that this is a good thing, even if they don’t know why, Datamonitor Consumer innovation insights director Tom Vierhile told FoodNavigator-USA. Indeed...
Jan 11, 2013	Flawed Harvard study unfairly criticizes whole grain stamp, and proposes bizarre alternative, says Whole Grains Council	To add insult to injury, the study - published online ahead of print in the journal Public Health Nutrition - concludes by proposing an alternative set of criteria for identifying ‘more healthful wholegrain products’ that would “enable pr...
Feb 6, 2008	Whole grain stamp adapted for Canadian market	The stamp was first introduced three years ago, as a way to help consumers identify whole grain products in the supermarket. The Whole Grains Council, which designed the stamp, this year expects the symbol to appear on over three quarters o...

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FAQ about The Whole Grains Council

What has the press written about The Whole Grains Council?

Parsers VC has collected 23 articles mentioning The Whole Grains Council, among them “Mondelēz adds whole grain content to some Ritz and Premium cracker labels” (Jul 12, 2022) and “Whole grains consumption on the rise, reports Oldways Whole Grains Council” (Jul 29, 2021).

Is The Whole Grains Council still active?

Yes, The Whole Grains Council is active; its latest activity on Parsers VC dates from Feb 27, 2024.