Startups
Whistles is a contemporary fashion brand, based in London.
A shopping destination for the busy, dynamic woman, we create timeless pieces with an intelligent sense of design. Collections are considered, wearable and yet distinct, with true seven days a week appeal, crafted to fit effortlessly into modern life.
With an increasing presence on the global fashion stage, we have become a destination for fashion editors and industry leaders alike, renowned for our of-the-moment collaborations with independent brands and our emphasis on quality and longevity.
Understated yet cool, throw on but never throwaway - this is real life fashion.
This is Whistles.
A shopping destination for the busy, dynamic woman, we create timeless pieces with an intelligent sense of design. Collections are considered, wearable and yet distinct, with true seven days a week appeal, crafted to fit effortlessly into modern life.
With an increasing presence on the global fashion stage, we have become a destination for fashion editors and industry leaders alike, renowned for our of-the-moment collaborations with independent brands and our emphasis on quality and longevity.
Understated yet cool, throw on but never throwaway - this is real life fashion.
This is Whistles.
Overview
Location
United Kingdom, England, London
Employees
501-1000
Founded date
1978
Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 15, 2026 | Retailers back on alert after new wave of cyber attacks | When Asos customers were sent a cryptically-worded push notification on Tuesday last week, some shoppers thought they were being hawked the fast fashion retailer’s new Christmas collection. One thought the alert was “some crappy marketing s... |
| Oct 13, 2026 | South African fashion retailer Foschini Group's UK arm hit by cyber incident | Oct 13 : South African fashion retailer The Foschini Group said on Tuesday it was investigating a recent cybersecurity incident at its UK operations, affecting its Phase Eight, Hobbs and Whistles brands. Some details from company statement:... |
| Oct 13, 2026 | Fashion retailer TFG discloses cyberattack | The Foschini Group (TFG) says a cybersecurity incident has knocked out some IT systems at three of its UK fashion brands, Phase Eight, Hobbs and Whistles, though its South African and Australian operations are unaffected. In an investor not... |
| Jun 7, 2024 | TFG’s Bash reports strong online sales growth | Claude Hanan and Luke Jedeikin Bash, the online retail platform built by Superbalist co-founders Claude Hannan and Luke Jadeyekin for TFG (The Foschini Group), is proving to be a success for the retailer. “Store retail turnover continued to... |
| Apr 26, 2021 | Tailoring after Covid: Bespoke womenswear | London is famous for its gentlemen’s tailoring: Savile Row and Jermyn Street belong to a city of tailors, not couturiers. It is built in tradition that extends back more than two centuries, and the great cutters and robemakers will show you... |
| Dec 9, 2020 | Swimming Against The Tide - Helen Williamson & A Career Of ‘Quiet Disruption’ | In a career that has spanned years, and helped transform the fortune of brands like Ted Baker and ... [+] Whistles, Helen Williamson has repeatedly demonstrated that her love for retail and the change she has made within the industry has be... |
| Oct 13, 2014 | Smartzer Zips Up $400k To Make Fashion Videos Shoppable | UK b2b startup Smartzer, which was founded back in December 2012, has pulled in $400,000 in angel funding to launch a fashion-focused video tagging tech that’s designed to make look book, catwalk and other fashion video content shoppable. S... |
| Oct 13, 2014 | Shoppable videos: London-based Smartzer raises $400k | Smartzer, the London-based startup that makes videos shoppable, has secured $400k in funding from business angels. The funding was partially used to launch the product, in partnership with The British Fashion Council, at Vodafone London Fas... |
Reviews 0
FAQ about WHISTLES
When was WHISTLES founded?
WHISTLES was founded in 1978.
What has the press written about WHISTLES?
Parsers VC has collected 9 articles mentioning WHISTLES, among them “Retailers back on alert after new wave of cyber attacks” (Oct 15, 2026) and “South African fashion retailer Foschini Group's UK arm hit by cyber incident” (Oct 13, 2026).
Is WHISTLES still active?
Yes, WHISTLES is active; its latest activity on Parsers VC dates from Oct 20, 2026.