Whisk powers the creation, discovery, personalization, and monetization of food content online, in-store, and at home. Whisk partners with the world’s largest retailers, publishers, CPG brands, and health companies to help them connect with their consumers and drive product purchases at every stage of their food journey - from inspiration and consideration to purchase and preparation. Whisk was founded in 2012 and was acquired by Samsung Next in March 2019.
Location: United Kingdom, England, Birmingham
Employees: 51-200
Founded date: 2012
Mentions in press and media 16
| Date | Title | Description |
| 30.09.2025 | How Agentic AI Automates Healthcare Admin and Combats Burnout | Nate MacLeitch, CEO and founder of QuickBlox Seventy minutes is enough time to complete a colonoscopy or a hernia repair; it’s also the average time saved per patient visit when healthcare providers use fully automated administrative workfl... |
| 23.05.2025 | The New Frontier: Google’s Veo 3 and the Tokenization of Football Transfers | In the fast-paced world of technology and sports, innovation is the name of the game. Two recent developments stand out: Google’s launch of Veo 3, an AI video generator, and the partnership between MANTRA and WIN Investments to tokenize foo... |
| 23.05.2025 | The AI Revolution: A New Era of Automation and Creativity | The world is changing. Artificial Intelligence (AI) is at the forefront of this transformation. It’s not just a tool; it’s a catalyst. Companies are racing to harness its power. NTT DATA and Google are leading the charge, each with their un... |
| 23.05.2025 | Cloud Security and AI Innovations: A Double-Edged Sword | In the digital age, the cloud is both a sanctuary and a battleground. A recent report from CyCognito sheds light on the vulnerabilities lurking in cloud environments. The findings are alarming. One in three cloud assets harbors easily explo... |
| 23.05.2025 | The Rise of Innovation: Startups and AI in the Spotlight | In the bustling world of technology, innovation is the lifeblood that fuels progress. This week, two Latvian startups, Adventum Tech and Talenme, are poised to make waves at Latitude59, a prestigious pitch competition in Tallinn, Estonia. T... |
| 20.05.2025 | Is Google AI Ultra worth $250 a month or is the price completely tone deaf? | Google has officially launched Google AI Ultra, a high-end subscription plan that unlocks the company’s most powerful AI tools. It’s being pitched as the best way to experience everything Google AI has to offer. Sure, maybe it is, but at $2... |
| 20.05.2025 | Google launches Veo 3, an AI video generator that incorporates audio | Google announced Veo 3, an AI video generator that can also create and incorporate audio. The artificial intelligence tool competes with OpenAI’s Sora video generator, but its ability to also incorporate audio into the video that it creates... |
| 11.02.2021 | TikTok partners with Whisk to pilot a recipe-saving feature on food videos | TikTok is expanding its integrations with third-party services, with the launch of a test that allows creators in the food space to link directly to recipes found on the Whisk app. This is being made possible by way of a new “recipe” button... |
| 11.01.2021 | Smart kitchens do everything but cook, and now Samsung will even help with that | With a new degree of self-awareness and deeper connections than ever before, Samsung’s latest kitchen appliances aim to push connected cooking further than ever before. And like it or not, the Intelligence of Things could shape your next di... |
| 26.08.2020 | Denmark’s Plant Jammer scoops $4.7m from Dr Oetker, Miele to develop its ‘digital chef’ | Plant Jammer, a startup building what it calls a “digital chef” that creates personalized plant-based recipes for home cooks, recently raised €4 million ($4.7 million) in funding. The lion’s share of the capital came from Denmark’s state in... |
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