Born of Science, inspired by Morocco. whind is the beauty brand that fuses science and sensoriality - a unique beauty experience that is as enjoyable as it is efficacious, for skin so healthy and happy it glows. A formulation philosophy powered by the chemistry of glow, with proven actives that are infused in divinely sensorial textures & evocative scents, inspired by the founder, Hind’s Moroccan heritage. Launched in April 2021, it’s already the most celebrated new beauty brand in the Middle East. whind’s highly reviewed products, and unique brand positioning that has been featured in global iconic publications such as Vogue, Marie-Claire, Grazia, Elle and many more.