Startups
We R Interactive is a pioneering social entertainment company. It fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique, shareable experiences that bring millions of people around the globe closer to their passions.
The company's first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music.
More than 7.5 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon & Scott Parker. Global brand partners include Nike, Gillette, Alfa Romeo, Betfred & Red Bull.
Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony & EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.
We R Interactive is backed by several high-profile figures including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Title Films.
We R Interactive's proprietary platforms have been recognised by a series of awards, including a Gold Cannes Lions Award.
www.werinteractive.com
The company's first releases, I AM PLAYR and LYROKE, are unique multi-platform games that offer fans a new way to interact with football and music.
More than 7.5 million users from 226 countries already play football game, I AM PLAYR. The game features top football talent such as Steven Gerrard, Theo Walcott, Jordan Henderson, Stewart Downing, Aaron Lennon & Scott Parker. Global brand partners include Nike, Gillette, Alfa Romeo, Betfred & Red Bull.
Global deals for LYROKE, the music video game, are in place with Universal Music UK, Sony & EMI Music and talent featured includes Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Ray, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland and more.
We R Interactive is backed by several high-profile figures including former leading City financier and MD of Liverpool FC Christian Purslow, music and games industry veteran, Geoff Heath OBE, Elio Leoni-Sceti, former CEO EMI Music, Peter Mead, founder of Abbott Mead Vickers BBDO and Eric Fellner, founder of Working Title Films.
We R Interactive's proprietary platforms have been recognised by a series of awards, including a Gold Cannes Lions Award.
www.werinteractive.com
Overview
Location
United Kingdom, England, London
Employees
11-50
Total raised
$5.19M
Founded date
2010
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| May 13, 2011 | Funding round | $5M |
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Aug 15, 2011 | We R Interactive Receives Investment from Christian Purslow | We R Interactive, a London, UK-based social games publisher formed in June 2010, has received an investment of undisclosed amount from Christian Purslow. Christian Purslow, who is the former Managing Director of Liverpool FC, has joined the... |
| May 13, 2011 | Online gaming startup We R Interactive raises $5 million from private backers | Online games publisher We R Interactive this morning announced that it has raised $5 million in second round funding from a slew of private investors, including Elio Leoni-Sceti, former CEO of EMI Music and Paul Fitzsimons, ex-media sector ... |
| May 13, 2011 | We R Interactive Raises $5M in Second Funding | We R Interactive, a London, UK-based online games publisher, has raised $5m in a second funding round. Investors include all of the company’s existing shareholders (Peter Mead, founder of Abbott Mead Vickers BBDO, Fru Hazlitt, ITV Commercia... |
| May 13, 2011 | Online Gaming Startup We R Interactive Raises $5 Million From Private Backers | |
| May 13, 2011 | We R Interactive raises $5M for future gaming | I AM PLAYR, the company's first release, fuses live action video with immersive storytelling Online games publisher We R Interactive announced Friday that it has raised a $5 million second round of funding from “several new high-profil... |
| Jul 14, 2010 | Online gaming startup We R Interactive debuts with star backers and founders | We R Interactive, a London-based online games publisher, has turned on the lights, and is on a mission to give birth to a “new generation of interactive and social games that allow players an unprecedented level of control, influence and en... |
Reviews 0
FAQ about We R Interactive
When was We R Interactive founded?
We R Interactive was founded in 2010.
How much funding has We R Interactive raised?
We R Interactive has raised $5.19M in total across 2 funding rounds.
What funding rounds has We R Interactive raised?
Parsers VC lists 2 funding rounds of We R Interactive, among them a funding round of $5M on May 13, 2011.
What has the press written about We R Interactive?
Parsers VC has collected 7 articles mentioning We R Interactive, among them “We R Interactive Receives Investment from Christian Purslow” (Aug 15, 2011) and “Online gaming startup We R Interactive raises $5 million from private backers” (May 13, 2011).
Is We R Interactive still active?
Yes, We R Interactive is active; its latest activity on Parsers VC dates from Dec 14, 2011.