LIVELY is inspired by what we believe makes women sexy today; smart, healthy, outgoing and confident. We are delivering bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. We are establishing an entirely new category and POV of lingerie, a movement that we call Leisurée.
Beyond product, LIVELY is about a mindset and ethos first and foremost. One that enables, empowers, and reminds women what life is truly about. Doing what you love with the people you love. LIVELY’s mission is to drive women around the world to live life passionately, purposefully and confidently. This is what we call, #livingLIVELY.
Inspired by women with wild hearts and boss brains. Bras and undies are just the beginning.
Employees: 11-50
Total raised: $10.5M
Founded date: 2016
Investors 2
| Date | Name | Website |
| - | Interplay ... | interplay.... |
| - | GGV Capita... | ggvc.com |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 11.09.2018 | - | $6.5M | - |
| 26.10.2016 | - | $4M | - |
Mentions in press and media 11
| Date | Title | Description | Source |
| 23.12.2021 | Following its acquisition by Wacoal, Lively is using its amb... | The brand has also hosted over 300 events in person and online for ambassadors as well as broader co... | modernreta... |
| 23.12.2021 | Following its acquisition by Wacoal, Lively is using its amb... | After being acquired by intimates conglomerate Wacoal in 2019 for $85 million, direct-to-consumer li... | modernreta... |
| 14.01.2021 | 7 Dynamic Female Founders And Brands To Watch In 2021 | Nyakio Grieco the Co-founder of Thirteen Lune, a new inclusive e-commerce destination designed to ..... | forbes.com... |
| 05.02.2020 | Valentine’s Day Gift Guide: Beautiful Gifts for the Boudoir... | The boudoir doesn’t have to be overtly sexy! Here are many chic pieces from furniture and bed linens... | forbes.com... |
| 31.07.2019 | Direct-to-consumer lingerie brand Lively acquired for $85M | Lively, a lingerie business founded and led by former Victoria’s Secret executive Michelle Cordeiro ... | techcrunch... |
| 12.09.2018 | Term Sheet — Wednesday, September 12 | REBOOT REPRESENTATION Good morning, Term Sheet readers. Paid Content Securing the enterprise without... | fortune.co... |
| 12.09.2018 | Daily funding roundup - September 12th, 2018 | Hiretual lands $5M for recruiting platform; Integrate.ai raises $30M in Series A Intsite: Intsite is... | vator.tv/n... |
| 11.09.2018 | Lively raises $6.5M to bring its comfortable and inclusive l... | Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie bus... | techcrunch... |
| 20.08.2017 | Beyond Amazon and Alibaba: what’s next for e-commerce? | Hans Tung Contributor Hans Tung is a managing partner at GGV Capital, focusing on early-stage invest... | techcrunch... |
| 26.10.2016 | Lingerie Brand Lively Raises $4M in Funding | Lively, a New York, NY-based direct-to-consumer lingerie brand, raised $4m in funding. The round was... | finsmes.co... |
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