illuma

Illuma Technology is a British company at the forefront of contextual AI in programmatic advertising, dedicated to building a sustainable online ecosystem which delivers results for advertisers while prioritising user privacy. Illuma uses AI to read the live contextual signals driving attention and engagement and expands to find relevant new audiences at scale, when they are most likely to be receptive to brand messages. This scale is optimised in real-time to maintain relevance, and is achieved without using personal data or cookies. Results show that Illuma routinely outperforms in qualified reach, campaign performance and brand uplift. The technology is uniquely placed to address the challenges facing the online advertising industry, including: *How to deliver scale while maintaining audience relevance and campaign performance. *How to be compliant with GDPR, CCPA and increasing privacy regulations. *How to overcome browser anti-tracking changes, such as those announced by Google Chrome. *How to work around ad-blockers, taking campaigns across a broad range of brand-safe editorial inventory. Illuma was founded in 2015 by Peter Mason and a team of computer scientists from Cambridge University, UCL and Imperial College. It is now integrated into the world’s leading DSPs and from 2020, a New York team will take our unique, privacy-friendly technology to US traders. Illuma is made up of smart, curious people who are passionate about shaping the future of privacy-friendly advertising. Contact us to find out more.