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Watchfire
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Watchfire

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https://www.watchfire.com/
Last activity: 21.10.2026
Active
Categories: AdvertisingDisplaysLEDManufacturingTechnology
Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. Our products include indoor and outdoor LED displays, fixed digit and video scoreboards, gas price signs and digital billboards. Every aspect of our products and service is focused on giving our customers the greatest advertising tools available for developing their business and increasing sales. Our partnerships with respected, knowledgeable sign company professionals are the foundation of our collective success.

Watchfire LED signs are known for their legendary quality and reliability. We test our outdoor displays to withstand whatever nature throws at them, all to guarantee our customers years of worry-free performance. The excellence in every Watchfire sign begins with our outstanding engineering team designing a quality product. In production, we choose quality over expedience or expense. We use the best performing components available from a global market and invest the time and expense needed to evaluate and verify every aspect of our products’ design, function and serviceability. Our reputation depends on our displays looking and performing great not just on day one, but for years to come.

We developed our proprietary Ignite software to create and manage messages from design to scheduling. Whether the sign is large or small, color or monochrome, the suite of Ignite software helps create head-turning messages through easy-to-use interfaces.

Watchfire has over 65,000 LED signs in operation at convenience stores, gas stations, retail outlets, banks, schools, places of worship and other locations worldwide. We also have more digital billboard customers in the U.S. than any other brand.
Website visits
8.4K /mo.
Mentions
18

Overview

Location
United States
Employees
51-200
Founded date
1932

Mentions in press and media 18

DateTitleDescription
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Oct 6, 2026Watchfire Names Doug Waldal as CEO to Lead Next Stage of GrowthWatchfire, a leading manufacturer of LED signs, digital billboards, and video displays, today announced the appointment of Doug Waldal as its new CEO. DANVILLE, Ill., Oct. 6, 2026 /PRNewswire-PRWeb/ -- Waldal succeeds Steve Harriott, who is...
Sep 23, 2026Watchfire Names Chris Kelm Vice President of On Premise SalesChris Kelm has joined Watchfire as vice president of on premise sales. DANVILLE, Ill., Sept. 23, 2026 /PRNewswire-PRWeb/ -- Watchfire, a leading manufacturer of LED signs, digital billboards, and video displays, announced that Chris Kelm ha...
Sep 9, 2026MarketPlace PHL Selects Watchfire to Modernize Concessions CommunicationsNew digital display network enhances traveler engagement, increases visibility for airport concessions, and supports real-time communications across two central passenger hubs. DANVILLE, Ill., Sept. 9, 2026 /PRNewswire-PRWeb/ -- MarketPlace...
Jul 8, 2026Watchfire Introduces New Digital Billboard Innovations Focused on Lower Cost and Higher RevenueWatchfire's approach combines energy-efficient hardware, optimized connectivity, revenue-focused software, and hands-on support to help operators run more efficient and profitable digital networks. DANVILLE, Ill., July 8, 2026 /PRNewswire-P...
Jun 2, 2026Watchfire to Showcase New Outdoor and Indoor LED Display Advancements at InfoComm 2026Company to feature its innovative 4mm outdoor display and upgraded X-Series APX videowall from June 17-19 in Booth #C9086 in the Central Hall of the Las Vegas Convention Center. DANVILLE, Ill., June 2, 2026 /PRNewswire-PRWeb/ -- Watchfire, ...
May 12, 2026Watchfire and WOW Unveil the EON Network: A Masterclass in Urban Storytelling and Digital ArchitectureU.S.-based manufacturer partners with WOW to bring patented, first-of-its-kind display network to life ahead of World Cup and Olympic Games DANVILLE, Ill., May 12, 2026 /PRNewswire-PRWeb/ -- Watchfire, a leading U.S.-based manufacturer of L...
Apr 6, 2026Watchfire to Showcase 4mm Display and Preview Ignite OPx Enhancements at ISA International Sign Expo 2026At ISA booth #1212, Watchfire will bring its latest high-resolution display technology to life, including its new 4mm outdoor digital display. Attendees can also step into a dedicated meeting space for an exclusive preview of upcoming Ignit...
Mar 18, 2026Watchfire Accelerates Growth in High School Sports with District-Led Stadium Upgrades and Game-Day InnovationKlein ISD and Lampasas ISD installations reflect a broader shift as districts modernize shared stadiums and unlock new revenue opportunities. DANVILLE, Ill., March 18, 2026 /PRNewswire-PRWeb/ -- Watchfire is building momentum in high school...
Dec 2, 2025Watchfire to Debut TouchConnect™, the New Standard for Simple, Reliable Scoreboard Control, at the 2025 NFHS National Athletic Directors ConferenceWatchfire is unveiling TouchConnect, a new touchscreen scoreboard controller built to simplify and modernize game-day operations, at the NFHS National Athletic Directors Conference. The debut also kicks off the 40th anniversary celebration ...
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FAQ about Watchfire

When was Watchfire founded?

Watchfire was founded in 1932.

What has the press written about Watchfire?

Parsers VC has collected 18 articles mentioning Watchfire, among them “Watchfire Names Doug Waldal as CEO to Lead Next Stage of Growth” (Oct 6, 2026) and “Watchfire Names Chris Kelm Vice President of On Premise Sales” (Sep 23, 2026).

Is Watchfire still active?

Yes, Watchfire is active; its latest activity on Parsers VC dates from Oct 21, 2026.