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| Sep 9, 2026 | SMARTIES Philippines 2026 Finalists Revealed: Celebrating Hyper-Local Innovation and Business Impact | MANILA, Philippines, Sept. 9, 2026 /PRNewswire/ -- Marketing + Media Alliance (MMA) has officially announced the SMARTIES Philippines 2026 Finalists. This year's shortlist recognizes campaigns blending cultural insights with emerging techno... |
| Jun 26, 2026 | The brands winning with World Cup advertising may not be the sponsors | With the World Cup underway across the U.S., Canada and Mexico, some brands are generating buzz through creative marketing and organic customer response.
Experts say non-sponsors of the tournament are leaning into more cheeky, stick-it-to-t... |
| Jun 24, 2026 | UK Navigates Leadership Shift Amid Economic Headwinds and Tech Push | The UK charts a new course. Andy Burnham assumes the premiership. Markets eye his fiscal strategies. Economic headwinds persist. Brexit's long-term impacts surface. Retailers battle online giants. Government targets outsourcing, consumer fr... |
| Jun 22, 2026 | Festival of Marketing Asia unveils opening keynotes across main stage, B2C and B2B stages | Marketing leaders from Disney Cruise Line, Petronas and Finmo will headline the opening keynotes across Festival of Marketing Asia's main stage, B2C and B2B tracks at its inaugural Kuala Lumpur event. Early bird savings of USD500 are availa... |
| Jun 18, 2026 | Concern as gambling black market set for £40m Royal Ascot boost | Illicit Royal Ascot betting could boost the gambling black market industry by £40m as punters get drawn in by unregulated operators.
The horse racing spectacle is underway in Berkshire with 300,000 fans expected across five days of Royal As... |
| Jun 12, 2026 | BGC boss warns tech giants over black market ads ahead of World Cup betting surge | The boss of Britain’s gambling trade body has urged major tech platforms to crack down on illegal betting adverts ahead of what is expected to be the biggest World Cup for gambling in history.
In an open letter seen by City AM, Betting and ... |
| May 6, 2026 | AB InBev Wins Cannes Lions Creative Marketer of the Year for an Unprecedented Third Time | The Cannes Lions International Festival of Creativity has announced AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) as the 2026 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of... |
| Apr 11, 2026 | Fury: The real fight is not in the ring or ad spend, but brand alignment | Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too.
However, in high-profile... |
| Mar 27, 2026 | SMARTIES Awards 2026: Elevating Global Marketing Excellence | SMARTIES Awards 2026 entries are now open. The Marketing + Media Alliance presents its premier global program. It celebrates marketing that delivers tangible business impact and innovation worldwide. A refined framework for 2026 reflects mo... |
| Mar 25, 2026 | SMARTIES™ Awards 2026 Call for Entries, Setting the Global Benchmark for Marketing Impact | NEW YORK, March 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) has opened entries for the SMARTIES™ Awards 2026, recognizing marketing campaigns that deliver measurable business impact through the integration of creativity, m... |
| Mar 25, 2026 | SMARTIES™ 2026: Where Marketing Excellence Meets Real-World Impact - The Philippines is Ready for the Global Stage | MANILA, Philippines, March 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the SMARTIES™ Philippines 2026.
The Philippines is one of the world's most socially active digital markets... |
| Mar 25, 2026 | SMARTIES™ 2026: Where Marketing Excellence Meets Real-World Impact - Thailand, Now Is Your Time to Shine | BANGKOK, March 25, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the SMARTIES™ Thailand 2026.
Thailand is one of the few markets where advertising is treated as entertainment. Thai ma... |
| Mar 24, 2026 | SMARTIES™ Awards 2026 Call for Entries, Celebrating Marketing That Drives Real Business Impact | SINGAPORE, March 24, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marke... |
| Mar 23, 2026 | Retail Media’s 17.9% Growth: Why It Outpaces Broader Ad Spend | Share
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Retail media advertising in the United States grew by 17.9 percent in 2025, nearly double the growth rate of the broader digital advertising market. This acceleration reflects a fundamental change in how brands... |
| Mar 23, 2026 | The US Programmatic Advertising Market: Automation, Scale and Efficiency | Share
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Programmatic advertising in the United States processed more than 271 billion dollars in transactions during 2025, accounting for over 91 percent of all digital display advertising and an increasing share of vi... |
| Mar 22, 2026 | How the US Digital Ad Market Grew to $361 Billion in 2025 | Share
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In November 2022, Netflix set its opening advertising rate at $65 per thousand impressions, according to Adweek. That figure was not chosen to compete with digital display. It was chosen to compete with televis... |
| Dec 19, 2025 | Infillion Launches Infillion Agent Connector™ | Today, Infillion, the architect of ad tech’s first composable media buying platform, announced the launch of the industry’s first agent-native media execution platform, Infillion Agent Connector, a full-stack solution built specifically for... |
| Dec 11, 2025 | Big Tech cashes in on £1 trillion ad market boom | The global ad market is booming, with spend forecast to reach $1.19 (£1.04) trillion in 2025, up 8.9 per cent from last year, according to WARC’s recent report.
Growth is projected to accelerate to $1.30 trillion in 2026 and $1.40 trillion ... |
| Dec 1, 2025 | How Do Retail Media Networks Work? | Retail media networks operate by combining first-party shopper data, ad inventory across a retailer’s digital and physical properties, and reporting tools that tie ad exposure to verified point-of-sale transactions. They give brands a way t... |
| Oct 23, 2025 | SMARTIES™ APAC 2025 FINALISTS ANNOUNCED - SHOWCASING PEAK MARKETING EFFECTIVENESS ACROSS ASIA PACIFIC | SINGAPORE, Oct. 23, 2025 /PRNewswire/ -- Marketing + Media Alliance (MMA) officially announces the SMARTIES™ APAC 2025 Finalists, spotlighting the elite campaigns that have demonstrated exceptional innovation and verifiable business impact ... |
| Oct 7, 2025 | Veylan Introduces First AI-Native Ad Platform, Earns WARC Leadership Title | News Highlights:
Announcing new product capabilities: Deliverables, Nanoinsights and Media Execution make Veylan the first AI-native platform to unify strategy, creative, and media in one intelligent system – enabling 70% lower costs and 10... |
| Oct 6, 2025 | SMARTIES™ Thailand 2025 Announces Finalists, Highlighting the Country's Most Innovative Marketing Campaigns | BANGKOK, Oct. 6, 2025 /PRNewswire/ -- MMA Global, the leading global trade association for marketers, today announced the official shortlist for the SMARTIES™ Thailand 2025 awards. The list features the finalists of the nation's most impact... |
| Jul 28, 2025 | DAIVID Brings Creative Intelligence To RMNs With AI-Powered Tool | Creative Data Feed API delivers full-funnel, real-time creative evaluation and optimisation for RMNs, measuring emotions, attention and purchase intent across every individual ad at scale
Retail media networks (RMNs) and brands can now meas... |
| Jan 28, 2025 | The Multiplier Effect: A CMO’s guide to brand building in the performance era | As marketing enters the next phase of change, one steered by algorithm-driven media and AI-generated creative, and faces even greater pressure to deliver results, ground-breaking research is presented in a new report, The Multiplier Effect ... |
| Jan 16, 2025 | Media in 2025: defined by abundance, driven by algorithms | WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend has more than doubled over the last decade, growing 2.8x... |
| Jan 14, 2025 | MarTech Interview with Luiz Felipe Barros, Global CMO at Channel Factory | Luiz, you’ve had a remarkable career leading up to your role as Global CMO at Channel Factory. Can you share some highlights of your professional journey and what brought you to this position?
I started my career in Brazil, where I was born... |
| Aug 27, 2024 | New Global Research from PHD and WARC Reveals AI Knowledge Gaps, Conflicting Expectations Among Marketing Stakeholders | LONDON, Aug. 27, 2024 /PRNewswire/ -- Omnicom Media Group agency PHD Worldwide has released the results of its proprietary research benchmarking knowledge, adoption, expectations, and apprehensions around AI. Conducted in partnership with W... |
| Aug 21, 2024 | The Art of Capturing CRT Screens: A Photographer's Guide | In the digital age, nostalgia often beckons us back to the warm glow of CRT screens. Capturing their essence through photography is an art form, a delicate dance between technology and technique. This guide unravels the intricacies of photo... |
| Aug 20, 2024 | PHD LAUNCHES "ASCENSION" TO HELP BRANDS RISE WITH AI | Generative Publishing Platform Connects Human and Artificial Intelligence to Enable Experimentation, Acceleration and Elevation of AI as a Fundamental Element of Marketing Functions and Solutions
LONDON, Aug. 20, 2024 /PRNewswire/ -- Omnico... |
| Jun 13, 2024 | Priceline Selects Omnicom's PHD as New Media Agency of Record | NORWALK, Conn., June 13, 2024 /PRNewswire/ -- Today, Priceline announced the appointment of Omnicom Media Group's PHD as its new brand media agency of record. The announcement follows a competitive review to select a media agency partner to... |
| May 3, 2024 | The 2024 SMARTIES™ Awards: A Beacon of Excellence in Global Marketing | NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open. This presti... |
| May 3, 2024 | SMARTIES™ Awards 2024: Calling All Innovative Marketers Worldwide! | SINGAPORE, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across ... |
| May 2, 2024 | Shopee unveils platform upgrades to engage Gen Z shoppers | Born into a digital era, Gen Z’s seamless integration with online environments is transforming the landscape of e-commerce. Representing nearly a quarter of the Asia Pacific population, this generation is on track to wield a global spending... |
| Apr 13, 2024 | Snap offers as much as $500,000 in base salary to top Snapchat talent. Here's pay data on US jobs in engineering, sales, and more. | Premium Media Snap offers as much as $500,000 in base salary to top Snapchat talent. Here's pay data on US jobs in engineering, sales, and more.
Ashley Rodriguez and Shriya Bhattacharya
2024-04-13T12:30:01Z
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| Apr 10, 2024 | Media giants wading into startup investing is a sign of things to come | As traditional advertising revenues decline or come under threat, Jess Jones explains why more major media groups are pivoting towards the world of start up investing
Since the start of this year a number of media giants have announced exci... |
| Apr 8, 2024 | Snap is set for a big rebound in revenue growth in 2024, and political advertisers will play a key role | Premium Advertising Snap is set for a big rebound in revenue growth in 2024, and political advertisers will play a key role
Lara O'Reilly
2024-04-08T14:47:02Z
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| May 8, 2023 | Why Having Women in Positions of Authority in Your Business is Essential | Share
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Women have historically and still do face discrimination in the workplace. Whether it’s the gender pay gap or being overlooked for promotions, women continue to have to fight to prove their worth, and we have a... |
| Dec 8, 2022 | As Economic Reality Hits, Should Advertisers Call It Quits? | BERLIN, GERMANY - APRIL 04: In this photo illustration, A customer counts the money in her wallet in ... [+] a market on April 4, 2022 in Berlin, Germany. Inflation in Germany jumped to 7.3% in March, the highest rate in 40 years, mainly du... |
| Nov 16, 2022 | The Celebrity Factor: Krystal Signs Up Another Famous Franchise Partner | Krystal signs up new celebrity franchise partnerKrystal |
| Sep 26, 2022 | Yeah, funding for creator-focused startups is drying up | Services that help folks make, share and profit from creative works — Maven to Bounty to Substack to Patreon to Canva — have proliferated and grown in recent years.
The rise of creator-focused startups was not an accident; instead, a secula... |
| Sep 22, 2022 | From Emotion To Empathy: Bringing Human Experience To Voice AI | Raghu Ravinutala is CEO and co-founder of enterprise-grade conversational AI platform Yellow.ai. |
| Aug 31, 2022 | 14 influential Microsoft execs powering its advertising business as it prepares to make a splash with Netflix and Xbox ads | From left to right: Daniell McMeekin, Ben John, Sandra Lopez, and Mike Welch Microsoft; Marianne Ayala/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Microsoft posted $10 billion... |
| Jul 20, 2022 | Charles raises $20M to bring conversational commerce to WhatsApp in Europe | Conversational commerce isn’t exactly a new phenomenon, with countless companies using live chats, messaging apps, chatbots, voice assistants and more to encourage consumers to part with their cash. As part of that broader movement, the mig... |
| Feb 24, 2022 | Alibaba bets on international growth as regulatory pressures grow | Cainiao is the subbrand in which Alibaba centers both its domestic and international logistics and the company has continued to invest in new Cainiao services and higher operational capacities for existing services this quarter.
“We are… fo... |
| Feb 24, 2022 | Alibaba bets on international growth as regulatory pressures grow | As Chinese regulatory pressures continue, Alibaba is leaning on its international services and platforms.
Alibaba divided its earnings into two segments for the first time in its fourth-quarter release this week: China commerce and internat... |
| Nov 15, 2021 | The Secret To Increased ROI, Multimillion-Dollar Revenue, And A Boosted Net Worth: Podcasting | We all want to make more money. Whether you’re a startup looking to expand or a seven-figure business itching for more growth, you’ve probably tried every trick in the book to put more cash in your pocket. |
| Sep 15, 2021 | Sourceful raises $12.2 million to help businesses slash the environmental impact of their supply chains | Sourceful, the platform that uses data to enable companies to source and manage eco-friendly products for their business, has raised $12.2 million in funding – helping advance its mission of making global supply-chain sustainability more ri... |
| Sep 2, 2021 | Global Cannabis Applications : GCAC Announces DeFi Marketing Token Buyback | (via TheNewswire)
Increases Ether Cryptocurrency Alternative Asset Balance Sheet Holdings
Vancouver, British Columbia, Canada -TheNewswire -September 2, 2021 - Global Cannabis Applications Corp. ("GCAC" or the "Company")... |
| Aug 26, 2021 | Amazon Briefing: The great physical retail pivot | This is the latest installment of the Amazon Briefing, a weekly Modern Retail column about the ever-changing Amazon ecosystem. To receive it in your inbox every week, sign up here.
Last week, a Wall Street Journal report claiming that Amazo... |
| Aug 26, 2021 | Amazon Briefing: The great physical retail pivot | Bale said that, in his mind, the department store model never really failed. Many of the department stores that have disappeared over the last decade, he said, were largely undifferentiated in a crowded market. “I would argue that the great... |
| Aug 20, 2021 | Lightspeed Commerce : How Golf Professionals Can Leverage TikTok to Attract New Customers | Talk of technology in golf is hard to miss these days. Whether discussing new methods of teaching, the effects of modern equipment or the joys of playing year-round, today's innovative ideas have truly changed the game in a variety of ways.... |
| Aug 9, 2021 | The End of the Cookie: A New dawn of Outcomes First Marketing? | The impending doom of the 3rd party cookie has been well documented but the real question for most marketers is what comes next? Should we think more broadly and how can we ensure what comes next is better? In this article, Mark Pearlstein,... |
| Jul 20, 2021 | Global Cannabis Applications : GCAC Funding Cannabis Cultivators That License Efixii | (via TheNewswire)
Suppliers to the GCAC cannabis web shop now pre-fund grows using decentralized finance
Vancouver, British Columbia, Canada –TheNewswire -July 20, 2021– Global Cannabis Applications Corp. ("GCAC" or the "Comp... |
| Jun 3, 2021 | More Marketers Are Running ‘Turn-Off’ Experiments. Should You? | advertisers' turn off experimentsAugustine Fou |
| May 21, 2021 | 5 Reasons Why Old-School Billboards Still Work in San Francisco | Share
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According to a report by WARC, the total amount spent by firms on digital outdoor advertising is expected to see a growth of 10.1% yearly between 2018 and 2021. This report has led experts to expect a significa... |
| May 13, 2021 | GLOBAL CANNABIS APPLICATIONS CORP.
Global Cannabis Applications : GCAC Launches its Marketing Token on Binance's Pancakeswap | (via TheNewswire)
Company raising awareness amongst crypto communities on both Binance and Ethereum
Vancouver, British Columbia, Canada, May 13, 2021– Global Cannabis Applications Corp. ("GCAC" or the "Company") (CSE:APP... |
| Apr 21, 2021 | Ad software company DoubleVerify shares close up 33% on first day of trading | DoubleVerify, a company that builds software for digital media, began trading Wednesday.
It attempts to help advertisers ensure placements are viewable, non-fraudulent, in the correct geographies, and “brand-safe,” or not adjacent to conten... |
| Apr 20, 2021 | GLOBAL CANNABIS APPLICATIONS CORP.
Global Cannabis Applications : GCAC Launches Uniswap Marketing Token | (via TheNewswire)
Adds Ether Cryptocurrency as Alternative Asset to Balance Sheet
Vancouver, British Columbia, Canada –TheNewswire -April 20, 2021– Global Cannabis Applications Corp. ("GCAC" or the "Company") (CSE:APP) (... |
| Apr 14, 2021 | Inside Tencent’s USD 17 billion foreign investment gamble | Despite being Asia’s largest tech giant, with a market capitalization of over RMB 6 trillion (USD 955 billion), Tencent is far from resting on its laurels. The Chinese conglomerate has a message for the rest of the world: You’re next.
Tence... |
| Mar 11, 2021 | Fighting Fraud – How Opticks is combatting the rising threat of ad fraud | Who are Opticks and what do they do?
Digital fraud is the greatest challenge marketers and advertising agencies face today. Broadly speaking, ad fraud involves the deliberate false creation of events in the marketing lifecycle, such as fak... |
| Dec 29, 2020 | Bilibili lands in Thailand, Malaysia in streaming race against Tencent and iQiyi | Chinese video platform Bilibili has launched localized services in Thailand and Malaysia, marking the company’s first landing in Southeast Asia as it joins the race for eyeballs against Chinese peers Tencent and iQiyi, as well as global str... |
| Dec 14, 2020 | ‘A true influencer program’: Inside Walmart’s growing army of employee TikTokers | The program could easily become an important publication relations tool. Should something bad happen, a Spotlight campaign could in theory ask employees to shed a more favorable light on the company. It’s much harder to criticize a company ... |
| Nov 15, 2020 | WARC Co., Ltd. announced that it has received ¥300 million in funding from Money Forward, Inc., East Ventures Pte. Ltd., STRIVE, and other investors | WARC Co., Ltd. announced that it has received ¥300 million in an equity round of funding on November 15, 2020. The transaction included participation from Money Forward, Inc. (TSE:3994), East Ventures Pte. Ltd., STRIVE, and individual inves... |
| Oct 21, 2020 | America’s Dark Reality: Brands’ COVID-19, Election, Climate And Social Campaigns Are Our Hope For Change | When commercialism, public health and civil rights meet.getty |
| Sep 15, 2020 | Why Memorable Customer Experiences Build Great Businesses | Nitin Rakesh, a distinguished leader in the IT services industry, is the Chief Executive Officer and Director of Mphasis. |
| Sep 13, 2020 | From Voice Tweets To Smart Speakers, Entrepreneurs Can’t Afford To Ignore The Impending Audio Revolution | Apple’s Siri was the first voice assistant to reach mainstream use, and while the technology was a step forward from text-based assistants like Microsoft’s infamous Clippy, it had its own humble limitations. Even today, simple requests of S... |
| Aug 10, 2020 | Marketers need a 5-year plan | Marketers need a 5-year plan
10-08-2020
As KISS has said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ shaped recovery. This seems realistic – so the agency is recommending that market... |
| Jun 30, 2020 | Игры как способ продвижения бренда | Игры — хороший способ продвигать свой бренд, и все больше рекламодателей это понимают. Рассмотрим, как бренды рекламируются внутри популярных игр, а также делают собственные промоигры для вовлечения пользователей.
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| Jun 30, 2020 | Сильные лидеры маркетинга, наружная и мобильная реклама вместе и стратегия социальных сетей | И еще немного о согласованной работе отделов маркетинга и цепочки поставок.
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Коммуникационные тренды: взгляд из-за рубежа, 30.06.2020
Дайджест подготовлен iMARS Communications.
Как стать лучшим маркетолог... |
| Jun 10, 2020 | Now Is the Ideal Time to Invest in Influencer Marketing | June 10, 2020 3 min read
Opinions expressed by Entrepreneur contributors are their own.
Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Mar... |
| Apr 29, 2020 | Cutting marketing cost may seem smart during Covid-19, but data tells a different story | Opinion
Andrew Baisley · 30 Apr 2020 · 5 min readCutting marketing cost may seem smart during Covid-19, but data tells a different story
This article was co-authored by Raja Ramachandran.
The Covid-19 pandemic has caused a lot of uncertaint... |
| Apr 6, 2020 | Humanity’s finding new ways to communicate – but be careful | Humanity’s finding new ways to communicate – but be careful
06-04-2020
KISS's Managing Director, Sarah Reakes says: "I think it’s fair to say that we’re all in agreement at the moment – connection is vital, and people are finding new w... |
| Apr 5, 2020 | «Закрыть бизнес на лопату», или использовать коронакризис себе на пользу: что советуют исследования и делают компании | COVID-19 спровоцировал экономический кризис и поставил выживание многих компаний под вопрос. Наверное, никто уже не сомневается, что перемены коснутся всех, вопрос лишь в масштабе потрясений.
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| Jan 21, 2020 | AppsFlyer raises $210 million to measure mobile marketing’s impact | AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing.
Mobile ad spending was expected to hit $165 billion in 2019, according to Warc Data. Mobile attribution c... |
| Jan 21, 2020 | AppsFlyer raises $210 million to measure mobile marketing’s impact | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
AppsFlyer has raised $210 million in funding to accurately measure mobile ad spending and become a “democratizer” of mobile marketing.
... |
| Oct 12, 2019 | Tencent expands health care investments in USD 500 million Hillhouse deal | Chinese tech powerhouse Tencent Holdings, which in recent years has taken stakes in hundreds of companies worldwide, is continuing its shopping spree with a planned USD 500 million investment in Hillhouse Capital’s retail pharmacy business.... |
| Sep 5, 2019 | Tencent pours USD 120 million into Xiaoshouyi in China’s largest CRM investment in history | Chinese customer relationship management (CRM) service provider Xiaoshouyi closed a USD 120 million Series E round from Tencent, local media 36Kr reported Thursday.
This is also the single largest investment in China’s CRM sector in history... |
| Aug 28, 2019 | SourceLink’s Director selected as a Judge for the ECHO Awards | SourceLink, a leading data-driven marketing services firm announces the selection of Cathy Heckman, Corporate Marketing Director, by The Data & Marketing Association (DMA) as a judge for the second year for the 2019 DMA International EC... |
| Apr 4, 2019 | Исследования, проработка инсайтов и подготовленный зритель: чему рекламный рынок научился у британцев | Почему британская реклама запоминается — на примере кампаний для Cadbury, Levi's, Audi и других брендов. Рассказывает партнёр и директор по стратегии коммуникационного агентства Rocklin Александр Агатов.
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| Jan 28, 2019 | Knotch bags $20 million in Series B funding to accelerate its content intelligence platform and fuel international expansion | Global mobile ad spend is poised to take over TV spending in 2019 according to new report from research firm WARC. Mobile ad spend within key markets is estimated to increase to $153.2 billion in 2019. The growth is not limited to mobile ad... |
| Jan 5, 2018 | Video In 2018: Five Key Trends To Watch Out For – by Dror Ginzberg | Guest Post by Dror Ginzberg, CEO and Co-Founder, Wochit
If video killed the radio star, what’s next in the crosshairs? Only the very fabric of the king of all media, television.
Online moving pictures have come a long way since the days of ... |
| Sep 26, 2017 | AI is revolutionizing neuromarketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
An unfortunate fact about humanity is that people... |
| Jul 10, 2017 | CompareAsiaGroup scores $50M from investors including IFC, Alibaba and Goldman Sachs | CompareAsiaGroup, which runs online financial marketplaces in seven Asian countries, has closed a $50 million Series B. The round was led by the International Finance Corporation (IFC), a member of the World Bank Group, and includes capital... |
| Jun 11, 2016 | 5 Essential Rules in Building the Perfect Dashboard | Dashboards have become the staple management reporting. There are dashboards for everything from content marketing initiatives and sales performance to stock management and logistics. Sadly, some of the dashboards fall short. Not because of... |
| May 14, 2016 | America trumps Europe in fitness wearables | A new report confirms that Americans really love their gadgetry, buying almost twice the number of smartwatches and fitness wearables than Western Europeans.
An article by Warc.com cites a recent report by research firm Kantar Worldpanel th... |
| Jan 14, 2016 | More Than 2 Chinas Worth of People Will Be Digitally Connected By 2020. Are You Ready? | January 14, 2016 7 min read
Opinions expressed by Entrepreneur contributors are their own.
In five years, three to five billion consumers who have never used the Internet before will come online, and most of the new adopters will be mobile-... |
| Apr 15, 2015 | What you need to know about Australia’s changing media landscape | Australians multi-task whilst watching TV: Various studies show our eyes are no longer glued just on TV but on two or more other devices simultaneously. This new behaviour is what’s causing brands, advertisers and other stakeholders to chan... |
| Dec 14, 2014 | Todaself lets app developers launch and monitor ad campaigns with self-service platform | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Israeli mobile-ad network Todacell has launched a self-service mobile-ad platform that allows app developers and advertisers to launch ... |
| Dec 14, 2014 | Todaself lets app developers launch and monitor ad campaigns with self-service platform | Israeli mobile-ad network Todacell has launched a self-service mobile-ad platform that allows app developers and advertisers to launch ad campaigns in a matter of minutes. They can also continuously monitor them and optimize the ads for aud... |
| Nov 19, 2014 | Summit on mobile marketing features A-list of bullish mobile entertainment sector | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This sponsored post is produced by [a]list.
Los Angeles-based Scopely just announced $35 million in a new round of financing. Earlier t... |
| Nov 19, 2014 | Summit on mobile marketing features A-list of bullish mobile entertainment sector | This sponsored post is produced by [a]list.
Los Angeles-based Scopely just announced $35 million in a new round of financing. Earlier this month, Kentucky Derby owner Churchill Downs bought online game publisher Big Fish Games for up to $88... |
| Oct 26, 2011 | Risk managers fear social media | Risk managers fear social media
Social media, and the threat it poses to reputation risk and confidential information, is a matter of great concern for European businesses, according to a study by the Federation of European Risk Management ... |
| Will AI doom ecommerce to enshittification? | It isn’t news to anyone that the internet isn’t what it used to be. Nowadays, many of the online spaces we once enjoyed are now filled with advertisements or sponsored content made only to gain advertising revenue.
This is due to a process ... |
| Дайджест от Marketing Class: что читал и смотрел директор по маркетингу с 1 по 7 марта | Начинаем неделю с поздравления прекрасной половины человечества с 8 Марта и с нового выпуска еженедельной подборки новостей от Дарьи Мальчевской и Анны Иванченко, основателей онлайн-школы Marketing Class! Даже в выходной день не забывайте п... |
| Ex Tesco boss to make John Lewis more Metro | The outgoing chair of John Lewis has said the firm is “underrepresented in convenience” as it aims to answer the growing customer need for localised, more convenient shopping.
Sharon White, who will retire from the John Lewis Partnership (J... |
| As retail media enters its second act, savvy brands diversify networks and tactics | Justin Jefferson, vp of strategy and insights, Keen Decision Systems
The honeymoon phase of retail media is over. After years of explosive, low-hanging-fruit growth, the channel has reached a high-stakes maturity. With retail media now comm... |
| Flipkart Invests INR 260 Cr For Minority Stake In Flying Machine Brand | Walmart-owned ecommerce giant Flipkart, on Thursday, invested INR 260 Cr for a minority stake in Arvind Fashions’ (AFL) subsidiary Arvind Youth Brands, which owns the Flying Machine brand. The investment is meant to strengthen the long-stan... |
| Five Ways Your SEO Team Can Support Your Brand Marketing Strategy | Explore the vitality of SEO & Why you need to involve your SEO team in supporting your brand strategy going forward!
There’s a widespread perception that brand marketing and SEO are polar opposites within the marketing mix.
Brand market... |
| Ecommerce Companies Offer Covid-19 Insurance For Delivery Workers | Ecommerce companies Amazon, Flipkart, Swiggy and Zomato, among others, have begun offering insurance cover and income protection plans for their delivery workforce, amid the Covid-19 pandemic.
For the delivery workers of ecommerce stores, t... |
