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| Mar 25, 2026 | US Digital Advertising Soars: A $361 Billion Market Redefines Global Ad Spend | US digital advertising witnessed explosive growth. A 12.4% CAGR from 2020-2025 propelled the market from $152 billion to $361.9 billion. Key drivers included deepening mobile penetration, the permanent e-commerce shift, expanding connected ... |
| Mar 23, 2026 | US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads | Share
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US retail media advertising market projected to reach $69.33 billion in 2026.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with dou... |
| Mar 23, 2026 | The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis | Share
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US digital ad market is forecast to grow to ~$645 billion by 2029.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with double-digit p... |
| Mar 12, 2026 | Retail Media Networks Reshape Digital Ad Landscape | Retail media networks dominate digital advertising. They leverage vast first-party purchase data. This fuels precision targeting and closed-loop measurement. The channel outpaces broader ad market growth, displacing traditional trade budget... |
| Mar 10, 2026 | Retail Media Networks: The Emerging Advertising Channel Reshaping Brand Budgets | Share
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Retail media networks have become the fastest-growing advertising channel in digital marketing, fundamentally reshaping how brands reach consumers at the point of purchase decision. When a shopper searches for ... |
| Mar 9, 2026 | These retailers will be hit the most by the coming surge in gasoline prices | |
| Mar 8, 2026 | Privacy-Preserving Advertising: How AdTech Is Adapting to GDPR and Privacy Regulations | Share
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The advertising technology industry is undergoing its most significant structural transformation in two decades. Driven by the twin forces of regulatory pressure and platform-level privacy changes, the mechanis... |
| Mar 8, 2026 | The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis | Share
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The meeting that signals a structural shift in how large an industry has become is rarely announced as such. For American digital advertising, that meeting happened quietly in media agency planning sessions thr... |
| Mar 8, 2026 | AdTech Market Concentration: Why Three Companies Control 56% of Global Ad Revenue | Share
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Digital advertising has produced one of the most concentrated market structures in the history of media. Three companies, Alphabet (Google’s parent), Meta, and Amazon, collectively captured approximately 56 per... |
| Mar 8, 2026 | US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads | Share
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The budget conversation used to be relatively straightforward. A brand manager at a consumer goods company would sit down with their agency at the beginning of the year and divide their marketing investment bet... |
| Mar 8, 2026 | US Digital Advertising Forecast: Hitting $413 Billion in 2026 | Share
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The media buying teams at major American agencies began revising their 2026 planning assumptions in late 2024, and the direction of those revisions was consistent across the industry: upward. The United States ... |
| Jan 20, 2026 | Advertima expandiert nach Nordamerika |
Advertimas KI-basierte Lösung ermöglicht die Anpassung von Werbung in Geschäften an die Personen, die sich gerade im Laden befinden. Hinzu kommen Echtzeit-Auswertungen zu Kennzahlen wie Zielgruppenfrequenz und -struktur. Dafür werden Alter... |
| Dec 1, 2025 | How Do Retail Media Networks Work? | Retail media networks operate by combining first-party shopper data, ad inventory across a retailer’s digital and physical properties, and reporting tools that tie ad exposure to verified point-of-sale transactions. They give brands a way t... |
| Oct 23, 2025 | AppsFlyer Powers Walmart Connect Mexico’s Omnichannel Retail Media | AppsFlyer today announced its collaboration with Walmart Connect Mexico, one of LATAM’s leading retail media networks, to support the retailer’s next phase of omnichannel retail media, empowering brand partners with secure data collaboratio... |
| Oct 3, 2025 | Walmart-backed fintech OnePay is bringing crypto to its banking app, sources say | OnePay, the fintech firm majority-owned by Walmart, will soon offer cryptocurrency trading and custody on its mobile app, CNBC has learned.
OnePay will offer customers access to bitcoin and ether later this year with help from the startup Z... |
| Sep 24, 2025 | Pactum Secures USD 54M of Series C Funding to Expand AI Procurement Platform | Estonian-born Pactum raised a USD 54M Series C round, scaling AI-driven enterprise procurement for global companies Founded in 2019, Pactum’s AI agents deliver cost savings and stronger supplier relationships The platform integrates with en... |
| Aug 28, 2025 | Walmart Launches New Seller Tools at Marketplace Growth Summit | Key Insights:
At this year’s Let’s Grow! Marketplace Seller Summit, Walmart introduced new AI-powered tools and seller incentives to help sellers grow faster, operate more efficiently, and reach more customers.
They also announced expanded ... |
| Jun 12, 2025 | Night Market Emerges as Horizon Commerce | Horizon Media Holdings, parent company of the world’s largest independent media agency, announced the rebrand of its commerce agency Night Market as Horizon Commerce. The move marks a significant evolution in the agency’s mission and identi... |
| Jun 9, 2025 | Is Display Advertising Still Effective in 2025? | Since it began with banner ads in the 1990s, display advertising has gone through drastic changes in digital marketing. Today, marketers are required to keep up with the constant shifts taking place in consumer behavior. Although we face pr... |
| Mar 1, 2025 | Retail Giants Shift Gears: Leadership Changes and Digital Innovations | In the fast-paced world of retail, change is the only constant. Recently, two major players, DFI Retail Group and Pacvue, have made significant moves that could reshape their futures. These changes reflect a broader trend in the industry: t... |
| Feb 28, 2025 | Pacvue Launches Walmart Display Campaign Management | Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced the launch of Walmart Display Campaign Management, empowering advertisers to effortlessly create and manage thei... |
| Jan 13, 2025 | MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities | The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers.
SAN FRANCISCO–(BUSINESS WIRE)–January 14, 2025–
MobileAction announced that it has expanded its commitme... |
| Sep 5, 2024 | The $40.9B Shift to CTV Advertising Marketers Can’t Afford to Ignore | Connected TV (CTV) advertising is experiencing explosive growth, with analysts forecasting ad spending to soar to $40.9 billion by 2027, nearly double the $24.6 billion spent in 2023. As more and more audiences consume their information and... |
| Jun 25, 2024 | PubMatic Announces Key Executive Hires to commerce media team | PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, is pleased to announce the addition of two executives to its commerce media team. These strategic hires will play a cruc... |
| Jun 5, 2024 | Walmart launches customer insights feature to Luminate platform | Image Courtesy: https://www.pymnts.com
Walmart Luminate platform is all set to launch Digital Landscapes, portrayed as a “self-serve insights solution,” in beta, according to the retail giant’s news release. The platform will become usually... |
| Mar 11, 2024 | Macy’s, Inc. names Michael Krans VP, Macy’s Media Network | Macy’s, Inc. (NYSE: M) today announced that Michael Krans joined the company as its vice president, Macy’s Media Network. In this role, Krans oversees the company’s in-house media publisher dedicated to connecting advertising partners with ... |
| Feb 21, 2024 | Walmart to Acquire VIZIO to Facilitate Accelerated Growth of Walmart Connect | Advertising revenue from VIZIO’s innovative and customer-centric operating system accounts for the majority of the company’s growth in the last five years
Walmart and VIZIO announced they have entered into an agreement for Walmart to acquir... |
| Feb 2, 2023 | Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation | Trellis announced that they are deploying their AI through the Walmart Connect API to automate key components of the Walmart advertising platform. As a Walmart Platform Partner in the USA, Trellis now provides Walmart Marketplace advertisin... |
| Aug 25, 2021 | Walmart : Connect Launches Its New Demand-Side Platform, Walmart DSP, To Expand Its Off-Site Media Offerings at Scale | August 25, 2021
By Rich Lehrfeld, Senior Vice President, Walmart Connect
Today is a very exciting day for Walmart Connect. We announced earlier this year a new name for our media business, Walmart Connect, in an effort to reflect our new fo... |
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4 trends that have the potential to shape grocery in 2024 | As retail media evolves, ad placements off-site and in-store will help grocery advertisers reach shoppers in new and more engaging ways, but consumers may not be in a spending mood as credit card balances grow and savings accounts shrink. I... |
| Brands boosted their spending on Walmart Connect in Q4 | The data: Walmart Connect, the retail giant’s ad tech platform, made big strides in Q4, according to a new report by Pacvue.
Ad spend on Walmart’s various sponsored ad formats jumped 31% year-over-year (YoY).
Return on ad spend rose 83% YoY... |
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A guide to in-store tech and how it can fuel omnichannel retail media strategies | With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
“Physical ... |
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Why Walmart is growing Walmart+, retail media, and B2B ecommerce | A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may als... |
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Walmart rolls out ad certification program for advertisers | Walmart Connect now offers an ad certification program that helps advertisers understand how the retail media network operates and the types of ad formats it offers.
The program provides an intro to retail media, which covers the breadth of... |
| Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku | The news: Walmart Connect, the retail giant’s ad tech platform, is making an ambitious push to extend its reach and improve its ability to gauge how social media and CTV ads influence consumers’ purchase decisions.
The platform announced ne... |
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Democratizing creative services for retail media success | Sponsored Content | Access to rich customer insights has been the name of the game for advertisers looking for precise targeting in their digital ad campaigns. But those troves of intel have often been neglected in favor of optimizing another critical componen... |
| As consumers seek value, search advertising is increasingly important | Sponsored Content | Inflationary pressures have led to a dramatic increase in the number of consumers hunting for value this holiday season. Though 90% of US households shop with Walmart every year, we’re seeing an increase in mid- to higher-income customers w... |
