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The Walkbase system is able to monitor WiFi-enabled mobile phones and use sophisticated positioning algorithms to estimate the location of these in indoor spaces. The solution can be deployed stand-alone using Walkbase sensors or leveraging WiFi infrastructure already installed in a building. Consumer’s unique Wi-Fi identifiers (MAC addresses) are hashed to ensure data privacy protection.
Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal, repeat customers. This allows comparisons across time and different stores in a chain – all valuable information for a store or retail chain manager to identify opportunities to improve customer service and conversions to sales.
Marketing teams can measure footfall changes in response to general or store-specific advertising campaigns, providing an understanding of whether campaigns are generating traffic. The Walkbase integration with Google Universal Analytics allows our customers to combine data from campaigns with footfall data and view it side-by-side (available in beta).
Our retail analytics dashboard shows traffic trends by store and, given a larger installation, within departments inside a store. Capture rate (percent of passers by entering) can be measured, along with dwell time by store or zone and proportion of loyal, repeat customers. This allows comparisons across time and different stores in a chain – all valuable information for a store or retail chain manager to identify opportunities to improve customer service and conversions to sales.
Marketing teams can measure footfall changes in response to general or store-specific advertising campaigns, providing an understanding of whether campaigns are generating traffic. The Walkbase integration with Google Universal Analytics allows our customers to combine data from campaigns with footfall data and view it side-by-side (available in beta).
Overview
Location
Finland, Mainland Finland, Espoo
Employees
11-50
Phone
+31 46 808 0158
Total raised
$4.03M
Founded date
2010
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 22
| Date | Title | Description |
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| Dec 20, 2016 | Walkbase Opens Office in Dubai and is Set to Strengthen Its Presence in the Middle East | The newly opened location will expand company’s existing office portfolio, including several offices in Europe and recently announced US presence. Dubai, United Arab Emirates - December 20, 2016 - Walkbase, a leading IoT analytics and marke... |
| Nov 10, 2016 | Walkbase Taps Respected Mobile Proximity Executive Kevin Hunter to Lead U.S. Expansion | Among the pioneers in the mobile proximity space, Hunter will be charged with establishing a U.S. presence for the Finland-based company Helsinki, Finland – November 10, 2016 - Walkbase, a leading venue IoT analytics and marketing platform ... |
| Nov 1, 2016 | Huawei and Walkbase Launch Venue Crowd Analytics Solution | New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversion United Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communication... |
| Sep 26, 2016 | Walkbase Launches IoT Platform For Retail on IBM's THINK Marketing | Helsinki September, 26, 2016 - Walkbase today announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers,... |
| Apr 28, 2016 | New UK, US and Scandinavian customers result in successful Q1 for Walkbase | Retail store platform to host a one-of-a-kind conference focusing on modern in-store analytics, to share best practices with over 100 professionals from the sector Helsinki – April 28th, 2016 – Walkbase, the provider of in-store analytics f... |
| Dec 1, 2015 | Walkbase analyses a record number of visitors at global startup conference, Slush 2015 | For the fourth year, Walkbase partners with the exhibition to optimise the event experience. Footfall and conversion analytics based on almost 25,000 observed smart devices shows a moderate increase in the number of visitors compared to Slu... |
| Nov 5, 2015 | Dune to use In-Store Wi-Fi Analytics to Improve Personal Service | Global Footwear and Accessories Brand, Dune London announces it has entered into a contract to deploy in-store analytics and marketing platform Walkbase to all its stores. Anonymous, real-time data on customer patterns will be used, among o... |
| Sep 25, 2015 | Walkbase and Samsung launch an augmented advertising solution for British retailers | "The high street is far from dead": Walkbase and Samsung partnership allows retailers and airports to monetise floor space more effectively London, 25th September 2015 -Walkbase an in-store analytics and marketing provider and Sam... |
| Jul 22, 2015 | Walkbase announces three of the UK's top five grocery chains are now using its in-store analytics to improve shopping experience | Analytics and marketing platform for retailers and airports announces rapid growth in second quarter, including its first roll-out deal with a retail chain in over 100 stores Helsinki - July 22, 2015 - Walkbase, the provider of in-store ana... |
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FAQ about Walkbase
When was Walkbase founded?
Walkbase was founded in 2010.
How much funding has Walkbase raised?
Walkbase has raised $4.03M in total across 1 funding round.
What has the press written about Walkbase?
Parsers VC has collected 22 articles mentioning Walkbase, among them “Walkbase Opens Office in Dubai and is Set to Strengthen Its Presence in the Middle East” (Dec 20, 2016) and “Walkbase Taps Respected Mobile Proximity Executive Kevin Hunter to Lead U.S. Expansion” (Nov 10, 2016).
Is Walkbase still active?
Yes, Walkbase is active; its latest activity on Parsers VC dates from May 8, 2023.