Date | Title | Description |
13.08.2024 | Botmaker anuncia novo Country Manager para o Brasil | A Botmaker, empresa de soluções de automação conversacional com IA generativa, anuncia Erick Buzzi como o novo Country Manager para o Brasil. A contratação do executivo tem como objetivo fortalecer a presença da companhia no mercado brasile... |
01.08.2024 | Duo&Co's Bold Move: A New Era in E-Commerce | In the fast-paced world of digital marketing, change is the only constant. The Grupo Duo&Co, a rising star in Latin America's marketing landscape, has made headlines with its recent acquisition of Box Martech. This strategic move is not... |
01.08.2024 | The Digital Landscape Expands: Mergers and Innovations Shape the Future | In the fast-paced world of digital marketing and enterprise solutions, two recent developments highlight the ongoing evolution of the industry. The acquisition of Box Martech by Grupo Duo&Co and the integration of Smartling with Service... |
26.07.2024 | Grupo Duo&Co anuncia a aquisição da Box Martech e prevê faturamento de R$ 50 milhões | O Grupo Duo&Co, holding de marketing digital com atuação na América Latina, anunciou a compra da Box Martech, agência paranaense especializada em estratégias e tecnologias para e-commerces. A aquisição majoritária do negócio, com valor ... |
12.07.2024 | VTEX and VML Power H Mart’s Ecommerce | VTEX (NYSE: VTEX), the composable and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the U.S. with over 90 locations across North America, to power its ecommerce operations a... |
11.07.2024 | VTEX and VML Power H Mart's Ecommerce, Enhancing the Digital Grocery Shopping Experience | NEW YORK, July 11, 2024 /PRNewswire/ -- VTEX (NYSE: VTEX), the composable and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the U.S. with over 90 locations across North Amer... |
09.07.2024 | Synerise Secures $8.5 Million Investment for Growth | Synerise, a deep-tech company specializing in AI-driven behavioral modeling and big data solutions, has secured an $8.5 million investment from VTEX and renowned business angels in its Series B+ funding round. This strategic move will prope... |
09.07.2024 | Synerise Raises $8.5M in Series B+ Funding Round | Synerise, a Krakow, Poland-based company specializing in AI-driven behavioral modeling and big data solutions, raised $8.5M in Series B+ funding.
The round was led by VTEX.
The company intends to use the funds to further enhance its expansi... |
08.07.2024 | Synerise Strengthens Growth Strategy With New $8.5 Million Investment in Series B+ Round | Synerise, a deep-tech company specializing in AI-driven behavioral modeling and big data solutions, has announced a significant $8.5 million investment from VTEX and renowned business angels as part of its Series B+ funding round. This stra... |
06.07.2024 | Synerise Strengthens Growth Strategy With New $8.5 Million Investment in Series B+ Round | Synerise & VTEX
Synerise, a deep-tech company specializing in AI-driven behavioral modeling and big data solutions, has announced a significant $8.5 million investment from VTEX (NYSE: VTEX) and renowned business angels as part of its S... |
12.06.2024 | Startup Summit 2024 acontece em agosto; ingressos já estão à venda | Estão abertas as vendas dos ingressos para o Startup Summit 2024, um dos principais eventos do ecossistema de startups brasileiras, que acontece nos dias 14, 15 e 16 de agosto, em Florianópolis. A expectativa é atrair 10 mil pessoas presenc... |
04.06.2024 | Pinterest and VTEX partner to expand social commerce for customers | The partnership allows customers to tap into Pinterest's high-intent audience and make their products available for purchase to an audience that is actively planning and shopping
NEW YORK, June 4, 2024 /PRNewswire/ -- Today, VTEX (NYSE: VTE... |
23.04.2024 | VTEX Vision: unveiling a range of new solutions and supercharged upgrades designed to inspire insight, strategies, and scalable results for B2B and B2C commerce brands | The Spring'24 edition of 'VTEX Vision' highlights new and improved products and features across its enterprise commerce platform. This gives B2B and B2C businesses more ways to use AI and data, create composable customer experiences, sell f... |
23.04.2024 | VTEX launches “Vision”, featuring new hyper-personalized ad tools | The Spring’24 edition of ‘VTEX Vision’ highlights new and improved products and features across its enterprise commerce platform. This gives B2B and B2C businesses more ways to use AI and data, create composable customer experiences, sell f... |
16.04.2024 | Web Summit Rio: Prefeitura quer tornar cidade a capital de inovação da América Latina | Começou a segunda edição do Web Summit Rio, um dos maiores eventos do mundo sobre inovação. De acordo com a Secretaria de Desenvolvimento Econômico, Inovação e Simplificação do Rio de Janeiro, a cidade maravilhosa é lar de cerca de 900 star... |
12.03.2024 | VTEX Recognized as a Leader in two IDC MarketScape reports on Digital Commerce for Midmarket Growth and a Customers' Choice by Gartner® | Following the delivery of 133% ROI and USD 5.8M in cost savings to enterprises migrating from legacy platforms, VTEX is named a Leader in two IDC Marketscape reports for B2B and B2C Digital Commerce for MidmarketGrowth and is recognized wit... |
12.03.2024 | Cartamundi Group expands globally with Digital River | Digital River, a global ecommerce enabler directly connecting brands and buyers, today announced the expansion of Cartamundi brands into new markets using Digital River’s merchant of record solution. Cartamundi is the global leader in “play... |
29.01.2024 | DTC faces a reckoning in 2024 | The direct-to-consumer sector — perhaps more accurately referred to as digitally native businesses — is facing a reckoning this year as venture capital flees the category.
Why it matters: It's a fact that leaves startups with fewer options ... |
22.12.2022 | Cyberattacks, standards and the 'door dash' -- eCommerce predictions for 2023 | The past couple of years have seen a boom in eCommerce as more people have worked -- and shopped -- from home.
But as the industry's profile has grown so has the risk of cyberattacks. What’s also been thrown into sharp focus is that deliver... |
27.09.2022 | VTEX abre Hub em NY e expande negócios no mercado norte-americano | A VTEX, plataforma de comércio digital empresarial para grandes marcas e varejistas, acaba de anunciar a abertura de seu novo Hub em Nova York, nos Estados Unidos. A cidade é o segundo maior centro de tecnologia do país e tem visto crescer ... |
27.05.2022 | Tech layoffs top 15K in a brutal May | It’s been a rough month in the tech sector. We’ve rounded up week after week of layoffs, and according to aggregator layoffs.fyi, more than 15,000 tech workers have lost their jobs this month. Hopefully the sun will come out in June.
A numb... |
15.02.2022 | VTEX : How DTC brands paved their way towards success in the US | The direct-to-consumer (DTC) strategy or business model can be explained very simply: companies sell their products or services directly to their target audiences and consumers, without any intermediate (e.g. big retailers) in this process.... |
11.02.2022 | Online marketplace: Channel cannibalization or synergy? | Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces such as Amazon and eBay, which have convinced consumers that online shopping is a safe and enjoyable experience.
Des... |
09.02.2022 | Marketplace: Threat, trend or tale? | The number of marketplaces in the ecommerce space has exploded in the last couple of years. The trend is pushed forward mainly by the ease with which it enhances customer experience: quickly adding distribution centers and fulfillment point... |
08.02.2022 | VTEX : This is how I measure my team's health | Healthy teams build meaningful products.
I didn't meet anyone who disagreed with this statement. And there's a reason this remark is widely acknowledged: If your team is not having fun and learning while shipping new solutions or releases, ... |
08.02.2022 | Women in Leadership #1: Fernanda Weiden, CTO of VTEX | At VTEX, we believe that if we combine our diverse backgrounds, experiences, and skills to transform the world of commerce-all under the best guidance possible-we can be unstoppable. Our leaders' powerful journeys trickle down to each and e... |
27.01.2022 | Digital Insider: Maria Paula Capuzzo on digital-first organizational culture | The CPG industry is undergoing a significant shift towards digital, but such a big change is often not welcomed inside the companies that we rely on on a daily basis. In these cases, efforts are made to change the organizational culture and... |
25.01.2022 | What is a marketplace: in and out models | The constant growth of ecommerce has resulted in the emergence of various online sales modalities. Perhaps the most popular modality is the marketplace, a platform model that includes products from different industries and suppliers in a ce... |
24.01.2022 | VTEX : What are the key online marketplace features to look for? | If there is one learning that retailers can take from 2020 and 2021 is that the digital commerce scene is stronger than ever. According to a Statista report, over two billion people purchased goods or services online, and during 2020 ecomme... |
21.01.2022 | VTEX : How ecommerce and marketplace go hand in hand | Marketplaces have risen as one of the most widely adopted trends in the ecommerce space, and for good reason. Companies keep choosing this model because of its relatively low cost of implementation and the added value that it can offer to t... |
20.01.2022 | VTEX : announces Fernanda Weiden as CTO and reinforces commitment to platform scalability | RIO DE JANEIRO, January 20, 2022 - VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the commerce transformation in Latin America and now expanding globally, announces t... |
19.01.2022 | Samsung Chile: Ecommerce profit grows 4X with live shopping | The South Korean consumer electronics company Samsung held its first live shopping session with VTEX.
Samsung follows a business philosophy that focuses on dedicating its talent and technology to creating higher quality products and service... |
18.01.2022 | VTEX : IKEA on Oxford Street and the future of high-street retail | A few months ago, IKEA proudly announced that it would move into Topshop's former flagship store on Oxford Street, Europe's busiest shopping avenue. The famous Swedish brand took out a whopping £378M out of its deep pockets to secure the to... |
17.01.2022 | VTEX : 5 benefits of SaaS and a cloud commerce ecosystem | Despite the popularity of cloud computing, many established companies are still using their old-school, on-premise technologies. Unfortunately, those aging systems are draining your company's resources and devouring your IT budget.
This is ... |
10.01.2022 | VTEX : How Le Biscuit grew 619% with VTEX inStore and ecommerce | The retail brand is growing in Brazil by investing in technological transformation, with VTEX solutions driving business on all fronts.
Founded by Aristóteles Santanna in Feira de Santana, Bahia, Brazil, in 1968, Le Biscuit began as a notio... |
02.12.2021 | VTEX announces robust performance during 2021 holiday shopping kick-off | NEW YORK, Dec. 2, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, leader in accelerating the digital commerce transformation in Latin America and now expanding globally, ann... |
02.12.2021 | VTEX announces robust performance during 2021 holiday shopping kick-off | NEW YORK, Dec. 2, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, leader in accelerating the digital commerce transformation in Latin America and now expanding globally, ann... |
27.10.2021 | VTEX and Stripe launch integration for retailers in digital commerce | NEW YORK, Oct. 27, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX) - the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating commerce transformation in Latin America and now expanding globally - is annou... |
27.10.2021 | VTEX and Stripe launch integration for retailers in digital commerce | NEW YORK, Oct. 27, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX) - the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating commerce transformation in Latin America and now expanding globally - is annou... |
01.10.2021 | VTEX Launches New Global Integration with Facebook to Ensure Better Conversion Rates in Ecommerce | The Enterprise Digital Commerce platform is offering Facebook Conversions API for its customers worldwide
The cutting-edge solution leverages ecommerce campaigns and is an important resource for brands and retailers to increase their sales ... |
01.10.2021 | VTEX Launches New Global Integration With Facebook To Ensure Better Conversion Rates In Ecommerce | The Enterprise Digital Commerce platform is offering Facebook Conversions API for its customers worldwide The cutting-edge solution leverages ecommerce campaigns and is an important resource for brands and retailers to increase their sales ... |
30.09.2021 | How much are we shopping on our smartphones, solving for identity, and where is 5G? | On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how a... |
30.09.2021 | VTEX : Launches New Global Integration with Facebook to Ensure Better Conversion Rates in Ecommerce | NEW YORK, Sept. 30, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the commerce transformation in Latin America and now expanding globally, annou... |
30.09.2021 | VTEX Launches New Global Integration with Facebook to Ensure Better Conversion Rates in Ecommerce | NEW YORK, Sept. 30, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the commerce transformation in Latin America and now expanding globally, annou... |
29.09.2021 | Brand Anatomy: How JibJab listened to customers and reinvigorated its brand | Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral cont... |
28.09.2021 | Around the World with ... Retailers gearing up for the golden quarter | On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill F... |
27.09.2021 | Our relationship with cable, counting co-viewing, and a new Paramount+/Showtime bundle | On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/S... |
24.09.2021 | Înscrieri: Granturi de 10.000 dolari și mentorat, la un accelerator de aplicații pentru comerțul digital | Startup-urile IT care dezvoltă aplicații pentru comerțul digital se pot înscrie la un accelerator prin care vor putea obține granturi de câte 10.000 de dolari, mentorat și acces la o bază de mii de potențiali clienți - magazine online.
Însc... |
24.09.2021 | The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings | On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep l... |
23.09.2021 | Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce | On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk... |
22.09.2021 | How the delta variant is changing behavior, ads during tragedy, and events in limbo | On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID ... |
21.09.2021 | How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks | On today's episode, we discuss how digital-only neobanks are reshaping consumer banking, what makes them an attractive alternative to legacy banks, and how they are incorporating subscriptions into their business model. Tune in to the discu... |
20.09.2021 | What makes a good retail website/app, palm-scanning technology, and 30-minute delivery | On today's episode, we discuss some of the best-in-class features of a retail site, what to avoid, and how to get your retail app onto customers' phones. We then talk about whether 30-minute delivery can move the needle, what the first iter... |
17.09.2021 | The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed | On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early i... |
16.09.2021 | Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well | On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, wh... |
15.09.2021 | D2C brands' next playbook, loyalty program expectations, and the significance of context | On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty pr... |
14.09.2021 | Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature | On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer p... |
14.09.2021 | VTEX Shown as one of the ‘Fastest-Growing Digital Commerce Applications’ in Latest IDC Report | "The era of siloed software is ending, and the era of connected software is on the rise, [and] VTEX is at the center of this revolution, helping enterprises drive digital commerce transformation and build customized experiences for the... |
13.09.2021 | Buying groceries online, secondhand marketplace apps, and virtual try-on technology | On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether ... |
10.09.2021 | The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king? | On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to ene... |
09.09.2021 | Publisher takeaways, ads placed around news, and does targeting get too much credit? | On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and d... |
08.09.2021 | Amazon's department store, Warby Parker's going public, and is the online shopping boom over? | On today's episode, we discuss why Amazon is diving into department stores, what they might look like, and what kind of impact they might have. We then talk about how some other retail giants fared in Q2, whether the online shopping boom ha... |
07.09.2021 | VTEX Named a ‘Visionary’ by Gartner® in 2021 Magic Quadrant™ for Digital Commerce | "This milestone is a result of our team's unparalleled commitment in guiding enterprises to drive digital commerce transformation and build modern and customized experiences for their consumers,” said Mariano Gomide de Faria, founder a... |
07.09.2021 | Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+ | On today's episode, we discuss how Disney+ stacks up against the competition and how Disney-owned Hulu and ESPN+ are getting on. We then talk about the Media Rating Council (MRC) taking its accreditation from Nielsen's measurement services,... |
07.09.2021 | Annex Cloud And Vtex Partner To Deliver Loyalty - Enabling Customer Retention And Omnichannel Ecommerce Solutions | Partnership “The digital transformation has given global organizations a unique opportunity to move beyond transaction-based marketing and move to a data-led strategy, enabling them to create relevant one-to-one experiences that deliver rea... |
03.09.2021 | The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down? | On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company... |
02.09.2021 | How Banco Inter is working to democratize access to the digital economy in Brazil | In more developed markets around the world, consumers are able to gain access to financial institutions with relative ease. But in Brazil—like elsewhere in Latin America—many consumers continue to be excluded from its formal banking sector.... |
02.09.2021 | How time spent on smartphones is changing, why Apple's on fire, and new app store rules | On today's episode, we discuss what exactly happened to the amount of time people spent on mobile over the last few years, what will happen to it going forward, whether the calming of the pandemic has a direct correlation with reduced mobil... |
01.09.2021 | The what, where, and how of back-to-school shopping, facial recognition, and retailer TV ads | On today's episode, we discuss the who, what, where, when, why, and how of this year's back-to-school shopping season. We then talk about why facial recognition is surging in stores, what happens if prices continue to climb, and standout re... |
31.08.2021 | Around the World with … Sports Viewership: Consuming major sports and Olympics viewership | On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? Tune ... |
30.08.2021 | Where advertisers stand on TikTok, Facebook's 'meaningful pivot,' and Reels on the blue app | On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningfu... |
27.08.2021 | The Weekly Listen: What users see on Facebook, measuring attention, and AI in advertising | On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move ... |
26.08.2021 | The car buying customer journey is changing, unattended retail, and eBay's latest move | On today's episode, we discuss how the pandemic changed the car buying customer journey and what BMW's digital experience is trying to achieve. We then talk about why online-only brands might need to do more to earn customers' trust, whethe... |
25.08.2021 | The Ad Platform: Pandemic trends still shaping programmatic markets | Growth in programmatic display ad spending was resilient in 2020, thanks in large part to the shift from brick-and-mortar to digital retail. Rajeev Goel, co-founder and CEO at supply-side platform PubMatic, joins eMarketer principal analyst... |
24.08.2021 | Will we see a digital dollar, will Bitcoin replace money, and Facebook's Diem project | On today's episode, we discuss when we might see a digital "Govcoin," why it matters, and what Amazon, Facebook, and AMC are up to in the world of cryptocurrency. Tune in to the discussion with eMarketer payments & commerce re... |
23.08.2021 | HBO Max becomes a streaming giant, subscription fatigue, and openness to Netflix ads | On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how ... |
20.08.2021 | The Weekly Listen: Cheaper subscriptions, the delta variant's impact, and post-cookie readiness | On today's episode, we discuss how and why companies are offering cheaper subscription options, the effects of the delta variant, how ready folks are for a post-cookie future, the importance of reacquainting yourself with your customers, th... |
19.08.2021 | Buying electronics differently, ESPN+'s rights deals, and is YouTube ‘underwhelming’? | On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and ... |
19.08.2021 | M&A Moves: These 3 Philly-area software companies made acquisition announcements | Wayne-based QuantaVerse, maker of an artificial intelligence-based platform that tracks risky financial transactions, has been acquired by Cleveland-based AML RightSource, the companies announced this week. Financial details were not disclo... |
18.08.2021 | The Ad Platform: What we think about retail media | We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect a... |
17.08.2021 | Retail healthcare could change primary care, what's next for Peacock, and Hulu Sports | On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their w... |
16.08.2021 | B2B and beyond, Instagram Shops tab ads, and how much is spent on influencer marketing | On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagr... |
13.08.2021 | The Weekly Listen: Travel shifts, marketing to Gen Alpha, and the shopping mall inbox | On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office ... |
12.08.2021 | What we learned about Amazon advertising in Q2, 'Stream Display Ads,' and the AVOD guys | On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 ... |
11.08.2021 | The Ad Platform: What advertisers need to know about affiliate marketing | Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst a... |
10.08.2021 | Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival | On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how b... |
09.08.2021 | The most impressive part of Google's Q2, YouTube's CTV ad offerings, and CMOs' budgets | On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs... |
06.08.2021 | The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D | On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, h... |
05.08.2021 | Spotify's ad revenue story, Alexa 2.0, and social audio's monetization problem | On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the ... |
04.08.2021 | How Twitter did in Q2, Super Follows’ potential, and can Clubhouse gather a second wind | On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows ... |
03.08.2021 | Facebook's "metaverse" future, Facebook Pay expands, and Reels on Facebook's homepage | On today's episode, we discuss Facebook's Q2 performance, whether Apple's iOS update has affected ad revenues, and what Facebook means exactly when it talks about its (and everybody else's) “metaverse” future. We then talk about the impact ... |
02.08.2021 | Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers | On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social medi... |
30.07.2021 | The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights | On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending thei... |
30.07.2021 | Após IPO, VTEX quer impulsionar a transformação do comércio digital globalmente | A VTEX (NYSE: VTEX), plataforma de comércio digital para empresas e varejistas de alto nível, líder na aceleração da transformação do comércio digital na América Latina e agora em expansão global, anunciou hoje que, no dia 23 de julho de 20... |
29.07.2021 | VTEX : Announces Closing of Initial Public Offering (IPO) | NEW YORK, July 29, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the digital commerce transformation in Latin America and now expanding globally... |
29.07.2021 | VTEX Announces Closing of Initial Public Offering (IPO) | NEW YORK, July 29, 2021 /PRNewswire/ -- VTEX (NYSE: VTEX), the enterprise digital commerce platform for premier brands and retailers, the leader in accelerating the digital commerce transformation in Latin America and now expanding globally... |
28.07.2021 | The Ad Platform: Bringing content signals to video ad impressions | Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss ... |
27.07.2021 | Netflix gaming, positive AVOD sentiment, and Peacock and Paramount might team up | On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (A... |
26.07.2021 | Cryptocurrency 101: Why it's popular, why it's disliked, and which coins have a future | On today's episode, we discuss what cryptocurrency is, why it's popular, what it's used for, and which coins will lead the charge and why. Tune in to the discussion with eMarketer vice president of content and head of financial services Dan... |
23.07.2021 | The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things | On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the b... |