Vizu

http://vizu.com

Last activity: 04.11.2024

Active - Reference to Marketing Optimization Solutions

Categories: BrandBuildingEnterpriseOnlineOptimizeSoftwareTechnology

Vizu is an online ad technology company whose solutions allow advertisers and publishers to measure and optimize brand lift in real-time. Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference. Vizu was acquired by Nielsen in 2012.

Website visits

2.6K /mo.

Mentions

Overview

Location

United States, California, San Francisco

Employees

51-200

Total raised

$10.65M

Founded date

2005

Investors 1

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Funding Rounds 3

Date	Series	Amount	Investors
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Feb 1, 2007	Funding round	$2.9M
Feb 21, 2006	Funding round	$1M

Mentions in press and media 22

Date	Title	Description
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Oct 30, 2024	Upwave Announces Addition of Dan Robbins to its Advisory Program	Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly the Vice President of Business Marketing & Partner Solutions at Roku, brings a wealt...
Apr 18, 2013	Vizu Survey Finds An Online Shift Towards Brand Advertising (Plus Mobile, Social, And Video)	Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that, despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand adve...
Jul 3, 2012	Nielsen acquires Vizu to boost online ad measurement powers	TV and online audience analytics firm Nielsen has acquired ad tech startup Vizu, a move that will help the company optimize online ad effectiveness and cross-platform measurement. The terms of the deal were not disclosed. However, unlike ma...
Jul 3, 2012	Nielsen acquires Vizu to boost online ad measurement powers	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! TV and online audience analytics firm Nielsen has...
Jul 2, 2012	Nielsen Acquires Vizu To Measure Online Ad Effectiveness	Nielsen announced today that it’s acquiring ad tech company Vizu. This isn’t the kind of deal where you have to wait months for something to happen. Executive Vice President for Ad Effectiveness Scott McKinley says it’s a “plug and play acq...
Jan 9, 2012	Study shows 60% of marketers want more online branding	While the statistics may not be significant, the numbers tip in favor of online branding. Here's some good news for people who don't like Internet pop-up ads, maybe, which we'll assume includes pretty much everyone. A new survey of more tha...
Oct 25, 2010	Another Digg Exec Is Out: Longtime CFO John Moffett Leaves	More bad news for Digg. Earlier today we broke the news that Digg was having a large wave of layoffs that cut 37% its staff, which came alongside the exit of Chief Revenue Officer Chas Edwards. We’ve just confirmed that Digg has also seen a...
Dec 2, 2009	Vizu raises $6.75M to measure ad effectiveness	Vizu, a company that uses polling technology to determine the effectiveness of an ad campaign, has raised $6.75 million in a third round of funding. When we last covered the San Francisco company, it offered tools for marketers to conduct s...
Dec 2, 2009	Vizu Completes $6.75M Financing Round	Vizu Corporation, a San Francisco-based company that provides a real time platform measuring the effectiveness of digital media branding campaigns, announced the completion of a $6.75m round of equity financing. The round was co-lead by iNo...
Dec 2, 2009	Vizu raises $6.75M to measure ad effectiveness	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Vizu, a company that uses polling technology to d...
Jun 30, 2008	Internet Broadcasting Introduces New Online Opinion Tool Slantly	Internet Broadcasting, a local media network for broadcast publishers, announced today the official launch of Slantly, an online opinion tool. Slantly is intended for web publishers to integrate into their site to create discussions and spa...
Jun 4, 2008	Crowd Science offers demographic data for mid-sized blogs, but how big is the market?	When it comes to their audiences, most blogs have a knowledge gap: while Google Analytics is wonderful for determining the sources and volume of their traffic, it tells them very little about the people that constitute it. Expensive traffic...
Jun 4, 2008	Crowd Science: Google Analytics For Demographics	Crowd Science, a new demographics service that aims to help online publishers maximize their audience and ad revenue, has launched today in an invite-only beta. The site compares itself to Google Analytics, but explains that it focused on “...
Nov 7, 2007	Networked Insights offers new Internet market research	Networked Insights thinks it can do a better job of measuring public opinion than traditional companies like ACNielsen, by leveraging the Internet’s crowd power. If true, the decades-old market research industry could be in for a shakeup. T...
Jul 12, 2007	Vizu adds maps for its online polling results	Vizu, a provider of online polls, has added a new feature for mapping the results of its polls. It uses Google Maps to display who voted how, geographically. It’s another example of how the Web is transforming a very expensive process — pol...
May 14, 2007	The top five VCs under 40 — what do you think?	The Mercury News has just run a story listing the top five venture capitalists under the age of 40. Reporter Constance Loizos has done a good job with the selection. Here’s her intro. Below are the names of the VCs and links to short profil...
Apr 14, 2007	Google buys DoubleClick	Google has agreed to buy DoubleClick, a company that sells display advertising on Websites, for $3.1 billion in cash. Google’s growth story continues. This extends Google’s reach to banner and other online ads, where Google has so far been ...
Feb 1, 2007	Online polling service, Vizu, raises $2.9M more, led by DFJ	Vizu, the company that offers online polling to companies seeking to market their products, said it has raised $2.9 million in funding, led by a $1.5 million investment from Draper Fisher Jurvetson. The additional resources will help the co...
Dec 3, 2006	Vizu, the online polling network	Since our initial tepid review of online polling company Vizu, its co-founders Mark Tilling and Dan Beltramo have gone underground and reemerged with vastly more ambitious product. Earlier this year, Vizu got $1 million and began offering a...
Aug 1, 2006	Silicon Valley’s education and alternative fuel initiatives — What do you think?	Doerr Kleiner Perkins partner John Doerr, and former Kleiner Perkins partner Vinod Khosla are carrying on the tradition of fighting for policy change. Doerr is supporting Proposition 88, for a real estate parcel tax to benefit education. Kh...
Feb 21, 2006	Vizu raises $1 million for unrobust online polls	Updated Vizu, a San Francisco-based start-up that does interactive Web-based polling, has raised $1 million in a first round of funding. The site lets you share the results of the polls with your friends. It is backed by WR Hambrecht + Co, ...

Reviews 0

FAQ about Vizu

When was Vizu founded?

Vizu was founded in 2005.

How much funding has Vizu raised?

Vizu has raised $10.65M in total across 3 funding rounds.

What funding rounds has Vizu raised?

Parsers VC lists 3 funding rounds of Vizu, among them a funding round of $2.9M on Feb 1, 2007 and a funding round of $1M on Feb 21, 2006.

What has the press written about Vizu?

Parsers VC has collected 22 articles mentioning Vizu, among them “Upwave Announces Addition of Dan Robbins to its Advisory Program” (Oct 30, 2024) and “Vizu Survey Finds An Online Shift Towards Brand Advertising (Plus Mobile, Social, And Video)” (Apr 18, 2013).

Is Vizu still active?

Yes, Vizu is active; its latest activity on Parsers VC dates from Nov 4, 2024.