UNIVERSAL

http://www.vitrue.com/

Last activity: 29.02.2024

Active

Categories: AutonomousCloudDataDatabaseFinTechGrowthInfrastructureOracleSoftwareTechnology

We’re a cloud technology company that provides organizations around the world with computing infrastructure and software to help them innovate, unlock efficiencies and become more effective. We also created the world’s first – and only – autonomous database to help organize and secure our customers’ data.

Oracle Cloud Infrastructure offers higher performance, security, and cost savings. It is designed so businesses can move workloads easily from on-premises systems to the cloud, and between cloud and on-premises and other clouds. Oracle Cloud applications provide business leaders with modern applications that help them innovate, attain sustainable growth, and become more resilient.

The work we do is not only transforming the world of business--it's helping defend governments, and advance scientific and medical research. From nonprofits to companies of all sizes, millions of people use our tools to streamline supply chains, make HR more human, quickly pivot to a new financial plan, and connect data and people around the world.

At work, we embrace diversity, encourage personal and professional growth, and celebrate a global team of passionate people developing innovative technologies that help people and companies tackle real-world problems head-on.

If you’d like to join us, please visit our Careers page: https://www.oracle.com/corporate/careers/

For investor news, SEC filings, and financial information about Oracle (NYSE:ORCL), please visit https://investor.oracle.com/home/.

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Overview

Location

United States, California, Redwood City

Employees

51-200

Phone

+1 737-867-1000

Total raised

$17M

Founded date

2006

Funding Rounds 1

Date	Series	Amount	Investors
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Mentions in press and media 36

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Mar 12, 2013	Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus	Pinterest Web Analytics, the site’s traffic measuring tool for website owners that was unveiled earlier today, is a foray into services that could help the social network generate revenues some day — for now, it’s free with “no plans to cha...
Sep 27, 2012	Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK’s iPlatform For Engineering Muscle	As Facebook continues to mature as a platform, the companies working on it are scaling up to meet the challenge of catching attention on a social network now pushing 1 billion users. In the latest development, the UK-based Facebook app deve...
Jun 25, 2012	Confirmed: Microsoft bought Yammer for $1.2B	The Yammer team will join the Microsoft Office division, still to report to CEO David Sacks Microsoft just announced it has has official acquired enterprise social networking company Yammer for a staggering $1.2 billion in cash. That is equ...
Jun 14, 2012	Word on the street: Microsoft to buy Yammer for $1B+	Competing with Chatter, Jive, Yammer could be a part of the Microsoft family any day now It looks like Microsoft has been eyeing the independent social enterprise platform Yammer, according to various reports from Bloomberg and Business Ins...
Jun 14, 2012	Social marketing company Clickable bought by Syncapse	Everyone from Microsoft to Syncapse wants their own social communication and marketing tools It feels like the software market is tightening up all of the sudden. First we had Buddy Media and Vitrue snapped up by Salesforce and Oracle. Now ...
May 23, 2012	Oracle buys social marketing startup Vitrue for $300M	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Technology giant Oracle has acquired social media...
May 23, 2012	Social Media Marketer Vitrue Has Been Bought By Oracle For $300 Million	TechCrunch has discovered and confirmed that software giant Oracle has bought social marketing platform Vitrue for $300 million. [Update: A press release has confirmed the buy at an undisclosed price, though we know it to be $300 million.] ...
May 23, 2012	Oracle Bets Big on Social Message Management, Acquires Vitrue	There’s a belief (which, for some, has metastasized into a desperate hope) that how you say something online, not so much what you say, directly translates to whether you’ll read it. Today, a corporation that’s notorious for never changing ...
Mar 29, 2012	Don’t Dread Today’s Mandatory Switch To Timeline, Studies Show It’s Good For 95% Of Facebook Pages	On March 1st Facebook let the world feast its eyes on Timeline for Pages, and today after a month of voluntary migration it will force all Pages to switch to the redesign. But don’t worry, it doesn’t significantly impact the rate of new Pag...
Mar 20, 2012	Twitter Promoted Tweets Get More Features	Twitter began testing Promoted Tweets on mobile devices about three weeks ago. The test began with promoted tweets showing up on searches and newsfeeds in mobile apps, but only showed up with brand the user is already following. Promoted ac...
Feb 29, 2012	Facebook’s mobile ad strategy is a risk for Facebook and its advertisers (analysis)	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Facebook’s mobile ads, announced today, are an at...
Jan 25, 2012	Social Brand Marketing Booms In 2011, Buddy Media Ups Revenue 2.5X	With 300 new big brand customers and 2.5X revenue, 2011 was a landmark year for social media marketing software developer Buddy Media. As CEO Michael Lazerow told us that Buddy Media was on track to hit $20 million in revenue in 2010, it co...
Jan 5, 2012	Lithium Raises $53.4M Fourth Round To Push For Lead In Social Brand Software	Big consumer brands generate all sorts of consumer interest and expertise, but they’ve generally struggled to capitalize on these relationships to improve themselves. Lithium has been building itself into a market leader at solving this pro...
Dec 1, 2011	Vitrue 1st To Let Brands Offer Mobile Access To Their Facebook Page Tab Apps	Facebook’s mobile apps and websites don’t support access to Page tab applications, which let brands host signup forms, coupons, sweepstakes, games and more. Considering roughly 40% of Facebook’s users are accessing the site via these mobile...
Nov 17, 2011	Why your brand needs a Google+ Page and how to get it	Below is a guest post by Reggie Bradford, CEO of social marketing software startup Vitrue. The company was recently selected as a launch partner by Google to help brands manage their social presence and engagement with Google+ Pages. There ...
Nov 17, 2011	Why your brand needs a Google+ Page and how to get it	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Below is a guest post by Reggie Bradford, CEO of ...
Aug 29, 2011	Vitrue Updates Social Media Management Platform For Brands With Deeper Analytics And More	Vitrue, a social media marketing company, is rolling out version 3.0 of its social media management platform for brands. New features include localization and enhanced analytics and metrics within one dashboard interface. As we’ve written i...
Jul 28, 2011	Hearsay Social raises $18M so your employees won’t embarrass you on social media	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Hearsay Social exists to keep corporations and th...
Jul 28, 2011	Hearsay Social raises $18M so your employees won’t embarrass you on social media	Hearsay Social exists to keep corporations and their employees out of trouble on the internet and turn social media into a source of brand engagement, not embarrassment. Hearsay Social is the brainchild of Clara Shih, known for her New York...
Apr 7, 2011	Why Even Ron Conway Couldn’t Persuade Me To Move To Silicon Valley	Editor’s note: Reggie Bradford is the CEO of Vitrue, a social media marketing platform based in Atlanta. Do serious tech companies still need to be based in Silicon Valley? There seems to be an endless debate about this among founders every...
Feb 27, 2011	Social media tracker Syncapse grabs $25M in funding round	Social media provider Syncapse announced today it has finalized a $25 million round of financing from ABS Capital Partners to help brands track their reputations online. Toronto-based Syncapse, which develops tools to help brands and market...
Feb 18, 2011	Deals & More: Vitrue gets $17M to manage social media accounts	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Today’s funding announcements include companies f...
Feb 17, 2011	Vitrue Closes $17M Series C Financing Round	Vitrue, an Atlanta, GA-based social media management software provider, has closed a $17m Series C financing round. The round was led by Scale Venture Partners and Advent Venture Partners, with participation from existing investors General ...
Feb 17, 2011	Social marketing: Vitrue raises $17 million	Yet another social media marketing company raises a large round to teach companies Facebook, Twitter Social media marketing company Vitrue announced Thursday that it has closed a $17 million Series C financing round led by Scale Venture Par...
Feb 16, 2011	Vitrue Raises $17 Million For To Help Brands Manage Social Media	Vitrue, a social media marketing company, has raised $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners with existing investors General Catalyst Partners, Comcast Interactive, and Dace Ventures parti...
Oct 15, 2010	Vitrue Is Minting Money By Taming Millions Of Fans For Big Brands	What do Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Denver Broncos, University of Texas Athletic Department, and Purina all have in common? They’re brands that have signed up with Vitrue, a social media m...
Jul 4, 2010	Finally, A Decent Facebook Welcome Tab Creator For All	It took only two days since my last post for word to reach me that someone is about to release a new product (the same product that I was hoping someone would create), which will make individuals and/or brands lives a lot easier under Faceb...
Apr 14, 2010	How much is a Facebook fan worth? (Updated)	Probably a lot less than the $3.60 number being tossed around in the marketing press. Update: Vitrue published a blog post explaining some of the methodology. My reactions after the original post. COO Jim Anderson responds in the comments. ...
Feb 22, 2010	Context Optional launches all-in-one tool for brand marketing on Facebook	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Social marketing company Context Optional is laun...
Feb 22, 2010	Context Optional launches all-in-one tool for brand marketing on Facebook	Social marketing company Context Optional is launching an all-in-one social marketing suite for Facebook today. The move comes as Facebook fan pages and applications are increasingly becoming hubs for brand marketing, and the suite aims to ...
Sep 29, 2009	Update your Facebook wall on Tuesdays	Users' highest click-through rates occur on Tuesdays and Wednesdays Although the click-through rates (CTR) for general display ads on Facebook have been rather low, the click-through rates for content appearing on brand pages' walls are as ...
Feb 3, 2009	Surprise: Apple brands top “social media index”	reader comments 8 with 7 posters participating Share this story Share on Facebook Share on Twitter Share on Reddit Vitrue, a company that aims to "empower marketers, agencies and publishers to engage with their consumers" using &q...
Oct 29, 2007	Dace Ventures Closes $70 Million Fund	Share Share on Facebook Share on Twitter LinkedIn Email Reprints Waltham, MA-based Dace Ventures, founded by former CMGI President and COO Dave Andonian, announced the closing today of its initial investment fund of over $70 million. The fi...
Jun 29, 2007	XLNTads and Spotzer, two different ways to make ads cheap	Why spend money to create expensive TV commercials, when you can get users to do the work for you? Because its downright dangerous, and not necessarily as cheap as it sounds. XLNTads, a self-funded startup in Conshohocken, PA, wants to help...
Nov 27, 2006	ViTrue: User Generated Ad Video Gets New Investors	User-generated video sharing site ViTrue, Inc. has come some reputable new investors, including Ron Conway, one of the original investors in Google, often called the “Godfather of Silicon Valley.” Last month, the company announced a major S...

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FAQ about UNIVERSAL

When was UNIVERSAL founded?

UNIVERSAL was founded in 2006.

How much funding has UNIVERSAL raised?

UNIVERSAL has raised $17M in total across 1 funding round.

What has the press written about UNIVERSAL?

Parsers VC has collected 36 articles mentioning UNIVERSAL, among them “Pinterest Web Analytics Puts Third-Party Developers And APIs Into Focus” (Mar 12, 2013) and “Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK’s iPlatform For Engineering Muscle” (Sep 27, 2012).

Is UNIVERSAL still active?

Yes, UNIVERSAL is active; its latest activity on Parsers VC dates from Feb 29, 2024.