VitaCup, Inc.
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VitaCup, Inc.

https://www.vitacup.com/
Last activity: 12.08.2024
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Categories: CoffeeEnergyTechFoodTechHealthTechITOfficeProductProductivityVitaminWellness
VitaCup - Superfood Infused Coffee & Tea

Every day you wake up ready to be your best self. To conquer the world. To take on new challenges and emerge victorious. Just as soon as you’ve had your cup of coffee.

But some days you just don’t feel your best. You’re still sluggish, emotional, forgetful, irritable. You don’t bounce back. You have trouble sleeping. You can’t lose those last few pounds. You seem to catch a cold frequently.

Sluggish, emotional, forgetful, irritable, trouble sleeping, can’t lose pounds, catch colds frequently? There might be a reason your energy, mood and health are (not 100%, subpar) sagging. You might be vitamin deficient. 40% of the population has low Vitamin B12..

Fatigue? Emotional stability? 40% of the population has low Vitamin B12 levels causing issues for the nervous system, reducing emotional stability and even contributing to anemia, according to a Tufts University study.

Another Tufts study found 75% of women on the pill and 25% of the general population don’t get enough B6. B6 helps regulate glucose and supports your immune system. The University of Pennsylvania found that over 41% of the population was Vitamin D deficient. Vitamin D deficiencies are linked to chronic diseases including cardiovascular disease and cancer.

So, you take vitamins. You spend a lot on them and they take up a lot of room. And you take your vitamins with you in a little pill box so you don’t forget them. But it’s still a hassle. And you still forget. But, what if, right when you wake up ready to conquer the world, we make your vitamins unforgettable? What if your vitamins are right there in your cup of coffee that you never forget to have.

Meet Brandon. He’s VitaCup's fearless leader. He had vitamin deficiencies causing a bunch of health issues. He was sick all the time. He found that vitamin supplements really helped him up his game in the office and at the gym and brought back the energy he’d been missing.

He met Jeff, a 5th generation coffee brewer. Jeff works at Intelligent Blends. Brandon asked “Can we put vitamins right in a single serve coffee pod?”... Jeff is pretty cool. He said “Interesting idea. Let’s try it!”

They took their concept to the lab and tested. And tested. They tried multiple vitamin combinations. Some vitamins caused an aftertaste. They needed the coffee to have the same smooth finish you get from your regular cup. They tried again. They spent over 6 months in the lab.

They were determined to infuse the right vitamins in your coffee pods to help you reclaim your mornings without ever sacrificing taste. And, eureka! They found the optimal formula.

And it was better than we could imagine! It blew us away.

You get an instant boost from the coffee to start the day and the vitamins help carry your energy and focus through the end of the day. No shaking. No crashing. No sleepless nights. All packed into a convenient coffee pod.

It’s like having the energy of a Hummingbird, the memory of an Elephant and the focus of a cat trying to chase a laser pointer.

Finally, an alternative to unhealthy or sugary energy drinks. VitaCup gives you a sustained boost without ever sacrificing taste. You can feel good about what you’re putting in your body and what you put back into the planet. We use coffee sourced from growers around the world. The production facilities at Intelligent Blends are certified free trade. The pods are eco-friendly and fully recyclable.

We are able to scale up our production because of the state of the art facilities and logistics that are already in place at our partner Intelligent Blends Getting VitaCup is easy, too. Our coffee will be delivered directly to your front door or office. We will offer subscriptions so our customers can get discounts never have to remember to re-order. We have 6 great flavors: Franch Vanilla, French Roast, Gourmet Breakfast Blend, Gourmet House Blend, Gourmet Decaf Blend, and Green Tea.

We want tea lovers to get a beneficial vitamin boost, too. Our Green Tea features Maca and Moringa, along with key vitamins and antioxidants We’re developing more coffee flavors and vitamin blends to provide you with extra variety and make sure taking vitamins is always a pleasure, never a chore.

Boost your immune function, get increased productivity, support your metabolism, and feel sharper through the day with VitaCup. Made the right way by the right people who are passionate about helping you reach your peak performance.
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Followers
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Website visits
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Mentions
12
Location: United States, California, San Diego
Employees: 11-50
Phone: +1 888-857-8482
Founded date: 2017

Investors 5

Mentions in press and media 12

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11.10.2018Term Sheet — Thursday, October 11LAWLESS Good morning, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop Bird, the electric scooter startup that raised more than $400 million, operated in five cities worldwide in May. Now, in the second wee...
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10.10.2018VitaCup Receives Undisclosed Growth InvestmentVitaCup, Inc., a San Diego, CA-based maker of functionally infused coffee and tea products, received growth investment from North Castle Partners and First Beverage Ventures. The amount of the deal was not disclosed. The company intends to ...
10.10.2018North Castle Partners Invests in VitaCupNorth Castle Partners is pleased to announce a growth investment in VitaCup, Inc., maker of first to market functionally infused coffee and tea products. North Castle Partners is a leading private equity firm focused on consumer businesses ...
02.03.2018 First Beverage Ventures Backs VitaCup Los Angeles-based venture capital investment firm First Beverage Ventures, which specializes in investing in beverage brands, has made an investment in vitamin-infused coffee and tea company VitaCup. Size of the equity funding was not annou...
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