Startups
We are VIRTUE, the creative agency born from VICE.
Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching. Because brands should add to the world they want to be a part of — not distract from it.
With presence in 21 countries, we craft campaigns, platforms, and IP for some of the most important brands on the planet. Using proprietary tools, access, and intelligence, we find new ways for brands to matter to the world through an entertainment-centric approach that plunges its hooks into audiences’ subconscious and refuses to let go.
Virtue is behind the award winning Chrome’s ‘Don’t Be A Browser’, Park MGM’s Las Vegas Love Stories, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future.
Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight.
We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching. Because brands should add to the world they want to be a part of — not distract from it.
With presence in 21 countries, we craft campaigns, platforms, and IP for some of the most important brands on the planet. Using proprietary tools, access, and intelligence, we find new ways for brands to matter to the world through an entertainment-centric approach that plunges its hooks into audiences’ subconscious and refuses to let go.
Virtue is behind the award winning Chrome’s ‘Don’t Be A Browser’, Park MGM’s Las Vegas Love Stories, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future.
Overview
Location
United States, New York
Employees
201-500
Founded date
2006
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 11, 2024 | VIRTUE WORLDWIDE LAUNCHES PIGEON AN ACCELERATOR FOR BRANDS TO GROW IN THE GLOBAL CULTURE ECONOMY | The culture economy means brands no longer control the rules, communities do. PIGEON helps brands enter into the culture economy, identify untapped networks and communities, grow their audience and de-risk investments. NEW YORK, June 11, 20... |
| Dec 8, 2020 | Tear Down The Berlin Wall Wherever You Are With Augmented Reality | 09 November 2020, Berlin: In the morning it is empty and quiet on a remnant of the Berlin Wall as ... [+] part of the East Side Gallery. On November 9, 1989 the Berlin Wall fell. Photo: Jens Kalaene/dpa-Zentralbild/ZB (Photo by Jens Kalaene... |
| Mar 12, 2019 | Creative agency Virtue introduces genderless voice Q to challenge biases in technology | Siri, Alexa, Google Assistant, Cortana and Bixby — almost all virtual assistants have something in common. Their default voices are women’s, though the role that plays in reinforcing gender stereotypes has been long documented, even inspiri... |
| Feb 21, 2013 | How Online Advertising is Killing Music Journalism | Back in the mid-90s, I doubt Ryan Schreiber had any inkling of how successful Pitchfork would be. When Schreiber started out in 1995, his goal was simply to write about bands he liked that weren't receiving mainstream press coverage. A... |
| Meet GoDigital, the happiness-obsessed company that wants to buy Vice Media | GoDigital plans to bid for Vice Media on Tuesday. Vice is selling itself out of bankruptcy. If there’s more than one bid for the company, an auction will take place June 22. GoDigital’s ethos of happiness and tapping into the “Zone of Geniu... | |
| Vice Media has hired financial advisors to seek a buyer, may sell itself in pieces, sources say | Vice Media has hired financial advisors to seek a sale, either for the entire company or for parts of the business, according to sources. The company would prefer to sell itself in one piece but may decide to sell off business units if it c... |
Reviews 0
FAQ about VIRTUE Worldwide
When was VIRTUE Worldwide founded?
VIRTUE Worldwide was founded in 2006.
What has the press written about VIRTUE Worldwide?
Parsers VC has collected 7 articles mentioning VIRTUE Worldwide, among them “VIRTUE WORLDWIDE LAUNCHES PIGEON AN ACCELERATOR FOR BRANDS TO GROW IN THE GLOBAL CULTURE ECONOMY” (Jun 11, 2024) and “Tear Down The Berlin Wall Wherever You Are With Augmented Reality” (Dec 8, 2020).
Is VIRTUE Worldwide still active?
Yes, VIRTUE Worldwide is active; its latest activity on Parsers VC dates from Aug 7, 2025.