Violet aims to create a more open, distributed, and collaborative version of e-commerce, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience.
Violet unlocks this vision with a single API that allows applications to connect directly to a brand or retailer's backend system, without the need for expensive and complex integrations. The unified commerce API enables any app to launch its own integrated checkout, connected to its own network of merchants.
The cost and difficulty of building e-commerce integrations has been a barrier to innovation. Violet’s headless API, allows any application to leverage seamless connections to merchants on various e-commerce platforms, with more being added every month.
These connections support real-time product data, dynamic checkout, and order write-back, enabling each in-app purchase to be no different than a purchase directly on a merchant’s website.
Location: United States, Washington, Seattle
Employees: 11-50
Founded date: 2017
Investors 3
| Date | Name | Website |
| - | Sugar Capi... | sugarcap.c... |
| 08.03.2021 | Plug and P... | plugandpla... |
| - | SeaChange ... | seachange.... |
Mentions in press and media 4
| Date | Title | Description | Source |
| 14.04.2022 | Violet - E-Commerce Game Changer | What is Violet? Violet is the only unified e-commerce API that allows bi-directional connection bet... | startuptof... |
| 01.03.2022 | As API-first startups multiply, GGV builds an index | When GGV Capital reached out and said that it had built an index of API-first companies, I was curio... | techcrunch... |
| 12.10.2021 | Startup funding news: ‘Plaid for e-commerce,’ crop yield opt... | Here’s a rundown on recent rounds raised by Pacific Northwest companies. FruitScout FruitSource CEO ... | geekwire.c... |
| 09.07.2020 | WTIA announces 26 startups chosen for fourth edition of Foun... | (BigStock Photo) The Washington Technology Industry Association (WTIA) has announced the names of t... | geekwire.c... |