Startups
Mabel Lee, founder and CEO of Velour™ has achieved iconic status in the beauty industry as the Lash Expert. After years in the corporate world, Mabel pursued her passion in beauty and fulfilled her longtime dream of starting a cosmetics brand.
In 2011 Velour introduced a whole new concept to the beauty industry - handcrafted, luxury Mink Lashes. Since then, Velour has changed the way the world thinks about faux lashes. With new styles, improved quality, and comfortable lash bands, Velour believes it is possible for anyone to Live in Lashes™
Live in Lashes is about living with confidence. Velour's comprehensive collection is designed to enhance your natural look and is made for any eye shape, skin tone, occasion and lifestyle. We're introducing our core product line with new styles, new layers, thinner bands and improved formula. We are the first to offer lashes that are 3-dimensional with an invisible band.
Velour makes faux lashes for real life so you can do anything in lashes.
In 2011 Velour introduced a whole new concept to the beauty industry - handcrafted, luxury Mink Lashes. Since then, Velour has changed the way the world thinks about faux lashes. With new styles, improved quality, and comfortable lash bands, Velour believes it is possible for anyone to Live in Lashes™
Live in Lashes is about living with confidence. Velour's comprehensive collection is designed to enhance your natural look and is made for any eye shape, skin tone, occasion and lifestyle. We're introducing our core product line with new styles, new layers, thinner bands and improved formula. We are the first to offer lashes that are 3-dimensional with an invisible band.
Velour makes faux lashes for real life so you can do anything in lashes.
Overview
Location
Canada, Ontario, Toronto
Employees
11-50
Founded date
2011
Mentions in press and media 2
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 29, 2018 | I tested 14 pairs of false eyelashes to see which ones actually stay on and aren't horribly uncomfortable, and only 7 survived my test | Reviews Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options. Beauty I tested 14 pairs of false eyelashes to see which ones actually stay on and aren't horribly uncomfortable, and only 7 s... |
Reviews 0
FAQ about Velour Lashes
When was Velour Lashes founded?
Velour Lashes was founded in 2011.
What has the press written about Velour Lashes?
Parsers VC has collected 2 articles mentioning Velour Lashes, among them “I tested 14 pairs of false eyelashes to see which ones actually stay on and aren't horribly uncomfortable, and only 7 survived my test” (Oct 29, 2018).
Is Velour Lashes still active?
Yes, Velour Lashes is active; its latest activity on Parsers VC dates from Sep 3, 2024.