Drop

Drop is a social commerce platform that allows brands & creators to engage with their Instagram following through direct messages (DMs) at scale. Before Drop, DMs were viewed as a medium which 1:1 communication was purely manual. Through automation, our platform is able to give brands & creators the ability to enhance organic and paid interactions with Instagram. This enables them to convert their Instagram following into one of their top acquisition channels for growth and customer feedback. Ultimately we strive to drive alignment among social, growth and e-commerce teams. Drop allows you to own your IG Audience. We made it a top priority that every Drop user would begin to own their IG audience, instead of renting them. Every customer you capture and engage with through DM will be added into your own, downloadable audience. We are the only platform that can combine IG info with first party data collected from DM and Shopify. Every question you ask can be added to enrich your audience profile. By pairing these insights with Shopify’s transaction history, browsing behavior, and more we wanted to give Drop users a real, full picture of their customer.