UNIVERSAL PLASTIC®

UNIVERSAL PLASTIC® (UP) is a scientifically supported, AI and blockchain-based app to regenerate the ocean 🌊enabling: 1️⃣ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐬𝐬𝐞𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐕𝐞𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: UP creates digital assets in the form of notarised plastic waste collection reports powered by nChain's technological IP and based on UPs dMRV (digital measurement report and verification) AI system. This enables accurate measurement and verification of plastic cleanup efforts, providing a credible record of environmental impact. 2️⃣ 𝐓𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬: UP eliminates concerns about greenwashing by showing that the financial support goes towards Ocean Defenders and scientific studies. UP offers companies a trustworthy way to integrate environmental responsibility into their products/services. This helps to foster client engagement and enhance brand value in the realm of sustainability. 3️⃣ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭 𝐨𝐟 𝐎𝐜𝐞𝐚𝐧 𝐃𝐞𝐟𝐞𝐧𝐝𝐞𝐫𝐬: UP enables plastic cleanup organisations and individuals, ‘Ocean Defenders’, to showcase and notarise their plastic cleanup efforts. This allows them to quantify and validate their positive impact, generating income from it. Also, UP is a transparent means for organizations to raise funds for their cleanup initiatives and contribute to scientific research. 4️⃣ 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: By using the captured data from the genesis of plastic waste collections, scientific studies conducted by BCSS gain enhanced insights into the scale and impact of plastic pollution. 5️⃣ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐁𝐥𝐮𝐞 𝐄𝐜𝐨𝐧𝐨𝐦𝐲: UP's overall approach aims to create a digital blue economy that channels transparent financial support into positive social and environmental change. By fostering collaboration between companies, Ocean Defenders, and scientific centres, UP helps drive meaningful contributions towards addressing the plastic pollution crisis.