Startups
Shop bras, bralettes, shapewear and underwear for women online at UNDERNEAT. Discover comfortable, stylish lingerie designed for everyday wear.
Overview
Location
India
Total raised
$200M
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 9
| Date | Title | Description |
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| Apr 3, 2026 | Why Mid-Thigh Shapewear Is Trending | Share Share Share Share Email Shapewear trends don’t usually make headlines, but the growing preference for mid-thigh styles has been noticeable enough to register across retailers, fit communities, and everyday wardrobes alike. It isn’t th... |
| Dec 17, 2025 | WickedGud, Decode Age, Cellarim Labs, Underneat raise funding | The Decode Age team Consumer food brand WickedGud, longevity-focused startup Decode Age, biotech firm Cellarim Labs, and shapewear brand Underneat have raised funding. WickedGud WickedGud, which positions itself as a "better-for-you&qu... |
| Dec 16, 2025 | Underneat raises $6M in pre Series A funding from Fireside Ventures | Shapewear brand Underneat on Tuesday raised $6 million in pre-Series A round led by existing investor Fireside Ventures, along with participation from Gazal Alagh, Co-founder, Mamaearth, to drive the brand's operations. The round comes just... |
| Dec 16, 2025 | D2C company Underneat raises $6 million in funding from Fireside Ventures | |
| Dec 16, 2025 | Kusha Kapila’s D2C Innerwear Brand Underneat Raises $6 Mn | SUMMARY Underneat’s pre-Series A funding round was from existing investor Fireside Ventures The startup will use the fresh capital to scale its operations and strengthen distribution channels across the country Prior to this, it raised $1 M... |
| Dec 16, 2025 | Kusha Kapila-founded Underneat raises $6 million to scale operations | Underneat, a shapewear and innerwear brand co-founded by content creator Kusha Kapila and fashion entrepreneur Vimarsh Razdan, has raised $6 million in a pre-Series A funding round led by Fireside Ventures. Advertisment Existing investor Gh... |
| Aug 18, 2025 | India’s social media stars are turning to business—and the industry is booming | Preeti Sarkar started posting on YouTube at the age of 18. Today, the 24-year-old has amassed a following of about 1.6 million on both Instagram and YouTube, and has launched her own clothing brand. She’s part of the growing wave of influen... |
| UNDERNEAT | “Explore UNDERNEAT’s premium bras, shapewear, and bodysuits designed for seamless comfort and sculpting support underneath every outfit.” |
Reviews 0
FAQ about UNDERNEAT
How much funding has UNDERNEAT raised?
UNDERNEAT has raised $200M in total across 1 funding round.
What has the press written about UNDERNEAT?
Parsers VC has collected 9 articles mentioning UNDERNEAT, among them “Why Mid-Thigh Shapewear Is Trending” (Apr 3, 2026) and “WickedGud, Decode Age, Cellarim Labs, Underneat raise funding” (Dec 17, 2025).
Is UNDERNEAT still active?
Yes, UNDERNEAT is active; its latest activity on Parsers VC dates from May 12, 2026.