Startups
Makers of better-for-you snacks including Undercover’s organic Crispy Quinoa lightly covered with just enough premium dark or milk chocolate. Light, crispy, crunchy, better-for-you, and incredibly delicious! Nut-Free, Gluten-Free.
Overview
Location
United States, New Jersey, East Hanover
Employees
11-50
Phone
+1 973-668-5000
Total raised
$13.7M
Founded date
2013
Funding Rounds 1
| Date | Series | Amount | Investors |
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Mentions in press and media 6
| Date | Title | Description |
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| Nov 2, 2026 | Mondelēz International Makes Majority Investment In Undercover Snacks | Mondelēz International has made a majority investment in Undercover Snacks, the better-for-you snack company known for chocolate-covered and frosted quinoa crisps. The investment is intended to help Undercover accelerate product innovation,... |
| Oct 30, 2026 | - | Undercover began as an entrepreneurial startup and has grown into a nationally recognized brand sold in more than 25,000 retail locations and enjoyed by millions of travelers each month on United Airlines. The company will continue to opera... |
| May 6, 2024 | Undercover Snacks Launches Enterprise-Wide at Whole Foods Market | Undercover Snacks rapidly growing base of loyal fans can now find Undercover's incredibly delicious Chocolate Quinoa Crisps at Whole Foods Markets nationwide. EAST HANOVER, N.J., May 6, 2024 /PRNewswire/ -- Undercover Snacks, the innov... |
| Jul 24, 2021 | Undercover Snacks Raises $13.7M in Funding | Undercover Snacks, a East Hanover NJ-based maker of chocolate snacks, raised $13.7M in funding. The round was led by Octagon Capital Holdings with participation from 900 Chocolate Investors and the company’s founders. The company intends to... |
| May 13, 2020 | WATCH: Navigating the COVID-19 rollercoaster with Undercover Snacks | Initially, as the pandemic hit, orders were down, which Levy speculates may have been because “larger brands were getting priority on the trucks… and retailers and distributors were really focused on center of the store products and necessi... |
Reviews 0
FAQ about Undercover Snacks
When was Undercover Snacks founded?
Undercover Snacks was founded in 2013.
How much funding has Undercover Snacks raised?
Undercover Snacks has raised $13.7M in total across 1 funding round.
What has the press written about Undercover Snacks?
Parsers VC has collected 6 articles mentioning Undercover Snacks, among them “Mondelēz International Makes Majority Investment In Undercover Snacks” (Nov 2, 2026) and “Undercover Snacks Launches Enterprise-Wide at Whole Foods Market” (May 6, 2024).
Is Undercover Snacks still active?
Yes, Undercover Snacks is active; its latest activity on Parsers VC dates from Nov 2, 2026.