We help retailers use existing data to understand when and why customers choose them instead of rivals.
We do this by connecting customers’ experiences of friction versus reward.
Our SaaS platform generates live-tracking Friction/Reward Indexes
Super-granular. Incredibly revealing. Directly actionable.
Location: United Kingdom, England, Oxford
Member count: 11-50
Total raised: $4.658035M
Founded date: 2017
Investors 2
| Date | Name | Website |
| 18.08.2021 | Plug and P... | plugandpla... |
| 21.07.2023 | Begin Capi... | begincl.co... |
Funding Rounds 2
| Date | Series | Amount | Investors | Deal News |
| 07.12.2021 | - | $4.031802M | - | tech.eu/20... |
| 23.06.2020 | Seed | $626.233K | - | - |
Mentions in press and media 3
| Date | Title | Description | Category | Author | Source |
| 14.01.2022 | LVMH · Jan... | LVMH's entrepreneurial spirit ... | - | - | marketscre... |
| 22.11.2021 | Uncrowd Ra... | Uncrowd, a London, UK-based gl... | UK | - | finsmes.co... |
| - | Consumer a... | Helping retailers use existing... | - | Dan Taylor | tech.eu/20... |