Startups
Two Circles was founded on 1st September 2011. Our aim was to build the new kind of sports marketing agency, one which truly put customers first and which could be completely accountable when proving the value it brought to its clients. We knew this was possible through data. Hence Data Driven Sport.
Overview
Location
United Kingdom, England, London
Employees
201-500
Founded date
2011
Investors 2
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 10, 2026 | Charterhouse Capital Partners | charterhouse.co.uk |
Mentions in press and media 9
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 16, 2026 | Manchester United’s new stadium could be delayed until 2035 as timeline slips | Manchester United’s new stadium may not open until 2035, according to official planning documentation. The timeline for the £2bn-plus project has repeatedly slipped ever since minority owner Sir Jim Ratcliffe announced in March 2025 that Un... |
| Jun 17, 2026 | Kia Oval worth £80m to the UK economy as Test gets underway | The Kia Oval is worth £80m to the UK economy, new research has found ahead of England’s second Test against New Zealand. The south London cricket venue, sandwiched between Vauxhall and Oval tube stations, welcomed more than 550,000 fans in ... |
| May 24, 2026 | The season finale economy: Why we undervalue the Premier League | With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the ... |
| Apr 27, 2026 | Premier League growth rate swamped by American sports | The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of fi... |
| Dec 29, 2025 | Why Apple’s Formula 1 deal is setting the trends into 2026 | In late 2025 streaming player Apple announced it would be ditching its Stateside MLS deal early. The platform confirmed, however, that it would pick up the rights to Formula 1 in the United States. The deal could be worth $140m a year, but ... |
| May 15, 2025 | 'We Know Fans Best': How This Firm is Engineering a Sports Marketing Revolution By combining analytics and entrepreneurial strategy, Two Circles is changing the future of sports and fan engagement. | |
| Jan 10, 2024 | Bruin Capital to sell sports marketing firm Two Circles for $315M | Bruin Capital is selling Two Circles, a sports marketing firm that focuses on fan engagement, to Charterhouse Capital, a London-based private equity firm for roughly $315 million. Why it matters: Data on how fans interact with their sport, ... |
| May 29, 2020 | The World’s Highest-Paid Athletes 2020: Behind The Numbers | King James is the top-earning American athlete, but only ranks fifth in the world across all sports.Getty Images |
Reviews 0
FAQ about Two Circles
When was Two Circles founded?
Two Circles was founded in 2011.
Who has invested in Two Circles?
Parsers VC lists 2 investors of Two Circles, among them Charterhouse Capital Partners.
What has the press written about Two Circles?
Parsers VC has collected 9 articles mentioning Two Circles, among them “Manchester United’s new stadium could be delayed until 2035 as timeline slips” (Sep 16, 2026) and “Kia Oval worth £80m to the UK economy as Test gets underway” (Jun 17, 2026).
Is Two Circles still active?
Yes, Two Circles is active; its latest activity on Parsers VC dates from Oct 21, 2026.