Fi

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https://tryfi.com/

Last activity: 09.07.2026

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Fi Smart Dog Collar

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Likes

24.2K

Website visits

272.6K /mo.

Mentions

Overview

Location

Canada, Ontario, Toronto

Employees

11-50

Total raised

$30M

Founded date

2017

Investors 9

Date	Name	Website
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	Batshit Crazy Ventures	batshitcrazy.is
	New York Venture Partners	nyvp.com
	Baukunst	baukunst.co
	Black Jays Investments	blackjays.vc
Jan 10, 2023	Stormbreaker Ventures	stormbreaker.co
	RRE Ventures	rre.com
Jul 1, 2020	7 Global Capital	7globalcapital.com
	Bolt	portfolio.bolt.io

Funding Rounds 1

Date	Series	Amount	Investors
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Mentions in press and media 24

Date	Title	Description
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Jul 8, 2026	Fi's Newest Smart Dog Collar Taps Starlink Mobile Tech to Track Pets on the Go
Mar 2, 2026	Fi Announces Major International Expansion into the UK and EU Markets	Fi, the leader in smart pet technology, today announced its expansion into the United Kingdom and the European Union, aiming to provide pet parents with greater peace of mind and confidence in caring for their dogs. With this international ...
Jun 21, 2025	One Tech Tip: No more lost cats and dogs. Use tech to track your pet	There are many products on the market. Tractive, Jiobit and Pawfit are among brands that offer trackers for both dogs and cats. Devices for the latter are generally smaller and lighter. An Apple Air Tag and a Chipolo Bluetooth tracker are s...
Jun 2, 2025	Fi Releases AI-Powered Dog Collar That Promises to Track Health and Behavior in Real Time
Mar 3, 2025	PupGrade launches dog supplement line with Walmart	CLEARWATER, FLA. — Premium dog supplement company PupGrade announced its partnership with Walmart to launch an exclusive line of supplements. According to PupGrade, this collaboration expands its mission to promote canine health and happine...
Feb 27, 2025	Elanco launches new line of dog supplements	GREENFIELD, IND. — Elanco Animal Health Inc. recently announced the launch of Pet Protect™ — a line of veterinarian-formulated supplements for dogs. In response to continuous growth of the pet supplement market, the line is specifically des...
Jan 17, 2025	Fi launches dog supplement line	NEW YORK — Known for its “smart collar” for dogs, tech company Fi has expanded its offerings with the announcement of its new line of supplements for dogs. According to Fi, the supplements are designed to fill significant gaps in essential ...
Apr 29, 2024	Ex Whoop CFO joins Fi Board of Directors
Apr 26, 2023	Fi, the Smart Dog Technology Company, Announces Latest Update – Live Tracking
Nov 18, 2022	This startup is developing an animal collar that automatically administers topical medicine	From left: Co-founder and CTO Steve Leith, CEO and co-founder Michael Manion, and strategic advisor David Kraft. (JetMeds Photo) In order to properly medicate your pet, a lot has to go right. Not only do you need to remember to purchase the...
Nov 10, 2022	Pitch Deck Teardown: Syneroid’s $500K seed deck	Syneroid recently raised a $500,000 round of funding to bring something halfway between microchips and dog collars to market. The company is finding some interesting slices of the market, but the deck, overall, leaves a few things to be des...
May 24, 2021	Pumpkin and Fi Release New Research Revealing the Pandemic’s Effect on Dogs’ Health	NEW YORK (PRWEB) May 24, 2021 Pumpkin®, a pet insurance and wellness care provider, and Fi, the smart dog technology company, announced today the results of a new joint survey examining the effect of the pandemic on dogs’ health. Based on r...
Mar 6, 2021	Smart Dog Technology Company Fi Raises $30 Million	Smart dog technology company Fi recently announced that it has raised $30 million in Series B funding. These are the details. Smart dog technology company Fi recently announced that it has raised $30 million in Series B funding led by Longv...
Feb 26, 2021	Fi Raises $30M in Series B Funding	Fi, a Brooklyn, NY-based smart dog technology company, raised $30m in Series B funding. The round was led by Longview Asset Management, with participation from Advance Venture Partners, Gokul Rajaram as well as existing investors RRE Ventur...
Dec 23, 2020	9 people share the best home workout products they bought during the pandemic, and why it was worth the money	One person said getting a fitness tracker for her dog improved both of their health. Zing Images/Getty Images While the coronavirus pandemic has led some people to put fitness on the backburner, some with the luxury to do so have invested i...
Dec 21, 2019	The best tech gifts to buy for non-techies	It can be difficult to figure out just the right gift to buy when you’re looking for a tech-focused present for someone who isn’t exactly tech savvy. Whether the gift recipient is your neighbor, your mom, or your flip phone loving brother, ...
Mar 14, 2019	Fi Lands $7M Series A Led By RRE Ventures	Fi, a dog technology company reinventing the dog collar, aims to put an end to lost dogs and let the modern dog owner feel good about going off leash. Fi is announcing it’s Series A capital raise of $7M led by RRE Ventures with participatio...
Mar 14, 2019	Term Sheet — Thursday, March 14	‘THE SIDE DOOR’ The college admissions cheating saga continues. New details are emerging around the scam, in which 50 people were accused for paying bribes to get their children into elite schools. Paid Content Securing the enterprise witho...
Mar 14, 2019	Fi Lands $7M Series A Led By RRE Ventures	Fi, a dog technology company reinventing the dog collar, aims to put an end to lost dogs and let the modern dog owner feel good about going off leash. Fi is announcing it’s Series A capital raise of $7M led by RRE Ventures with participatio...
Mar 14, 2019	Fi Raises $7M in Series A Funding	Fi, a NYC-based dog technology company, raised $7M in Series A funding. The round, which brought total funding raised to date to $10m, was led by RRE Ventures with participation from existing seed investors Lerer Hippeau, Freestyle VC, and ...
Mar 14, 2019	Daily funding roundup - March 14th, 2019	StoryFit raised $1.75M; CryptoNumerics raised $2.5M; Gencove raised $3M; Fi $7M StoryFit: StoryFit puts the power of artificial intelligence in the hands of publishers and studios. StoryFit has raised $1.75 million in new funding led by ff ...
	Robo-dog! $700 tablets, AI voices and other pet wellness and tech innovations to pamper your pooch	Doggy wellness? Not so far-fetched. Pet parents are saying heal in a brand new way thanks to new tech and wellness innovations that treat Fido more like a human. “I want my dog to not only live long, but I want them to live long and well, w...
	Fi Raises $30M in Series B Funding to Accelerate Exponential Growth in the $100 Billion Pet Market	NEW YORK--(BUSINESS WIRE)--Feb 25, 2021-- Fi, the smart dog technology company, today announced $30 million in Series B funding led by Longview Asset Management, with participation from Advance Venture Partners (AVP), Gokul Rajaram as well ...

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FAQ about Fi

When was Fi founded?

Fi was founded in 2017.

How much funding has Fi raised?

Fi has raised $30M in total across 1 funding round.

Who has invested in Fi?

Parsers VC lists 9 investors of Fi, among them Stormbreaker Ventures, 7 Global Capital and Batshit Crazy Ventures.

What has the press written about Fi?

Parsers VC has collected 24 articles mentioning Fi, among them “Fi's Newest Smart Dog Collar Taps Starlink Mobile Tech to Track Pets on the Go” (Jul 8, 2026) and “Fi Announces Major International Expansion into the UK and EU Markets” (Mar 2, 2026).

Is Fi still active?

Yes, Fi is active; its latest activity on Parsers VC dates from Jul 9, 2026.