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Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine. The truth about tobacco and the tobacco industry are at the heart of our proven-effective and nationally recognized truth® public education campaign, our rigorous and scientific research and policy studies, and our innovative community and youth engagement programs supporting populations at high risk of using tobacco. The Washington D.C.-based organization, formerly known as Legacy, was established and funded through the 1998 Master Settlement Agreement between attorneys general from 46 states, five U.S. territories and the tobacco industry.
More than 100 talented individuals with expertise including law, policy, communications, marketing, academia and research work at Truth Initiative. We encourage you to learn more about our work speaking, seeking and spreading the truth about smoking, vaping, and nicotine by visiting truthinitiative.org.
More than 100 talented individuals with expertise including law, policy, communications, marketing, academia and research work at Truth Initiative. We encourage you to learn more about our work speaking, seeking and spreading the truth about smoking, vaping, and nicotine by visiting truthinitiative.org.
Overview
Location
United States, Washington
Employees
51-200
Phone
(202) 454-5555
Founded date
1999
Mentions in press and media 28
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jan 22, 2026 | What to know about FDA’s review of new Zyn advertising proposal | Getting your Trinity Audio player ready... By MATTHEW PERRONE, AP Health Writer WASHINGTON (AP) — Americans who smoke may soon be hearing a lot more about Zyn, the flavored nicotine pouches that have generated billions in sales while going ... |
| Mar 18, 2024 | Tobacco imagery rising in top entertainment, including among the 2024 Best Picture winner and nominees | (BPT) - To find a smoke-free setting among this year’s Oscar Best Picture nominees, you’d have to go to Barbie Land. Of the 10 films nominated for the Oscars top prize — including winner "Oppenheimer" — all except “Barbie” feature... |
| Jun 28, 2023 | Health Health | E-cigs are still flooding the US, addicting teens with higher nicotine doses | Liz Szabo | KFF Health News (TNS) When the FDA first asserted the authority to regulate e-cigarettes in 2016, many people assumed the agency would quickly get rid of vapes with flavors like cotton candy, gummy bears, and Froot Loops that ap... |
| Feb 21, 2023 | Tobacco companies pledge ‘harm reduction’ but are doing the opposite | This year could shape up to be a historic one for tobacco control — or one in which Big Tobacco accelerates its steady transformation into Big Nicotine. We are hoping for the former, but aren’t betting against the latter. For the last few y... |
| Feb 14, 2023 | Vape maker Elf Bar wants to donate to the American Cancer Society, but it doesn’t want tobacco money | WASHINGTON — A popular Chinese vape company says it is donating thousands of dollars to the American Cancer Society in an effort to stop youth vaping, but the cancer organization says it never agreed to the partnership, and it’s ordering th... |
| Jan 18, 2023 | Smoking Cessation Brand Arrives At Major Retailers Across Canada As Non-Smoking Week Kicks Off Nationwide Commitment | Sesh - Nicotine in the nick of time Say Goodbye to Smoke Breaks. Sesh+ nicotine replacement therapy gum now available at Metro, Circle K, Shell, and others Tobacco use seems like such a big problem that it can be difficult to imagine a solu... |
| Jan 18, 2022 | Wholesale Reorders Account for 48% of TAAT™ Sales Volume in the U.S. for Fiscal Q1 2022 | LAS VEGAS and VANCOUVER, British Columbia, Jan. 18, 2022 (GLOBE NEWSWIRE) -- TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that during its fiscal first quarter o... |
| Jan 18, 2022 | Wholesale Reorders Account for 48% of TAAT™ Sales Volume in the U.S. for Fiscal Q1 2022 | LAS VEGAS and VANCOUVER, British Columbia, Jan. 18, 2022 (GLOBE NEWSWIRE) -- TAAT™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that during its fiscal first quarter o... |
| Dec 22, 2021 | Politics Politics | Colorado lawmakers to target flavors in vaping and smoking products in 2022 | On the heels of a defeat to ban flavored smoking and vaping products in Denver, state lawmakers are considering a flavor ban that could be enacted across Colorado. Several cities have passed similar bans, but an attempt to do so in Denver f... |
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FAQ about Truth Initiative
When was Truth Initiative founded?
Truth Initiative was founded in 1999.
What has the press written about Truth Initiative?
Parsers VC has collected 28 articles mentioning Truth Initiative, among them “What to know about FDA’s review of new Zyn advertising proposal” (Jan 22, 2026) and “Tobacco imagery rising in top entertainment, including among the 2024 Best Picture winner and nominees” (Mar 18, 2024).
Is Truth Initiative still active?
Yes, Truth Initiative is active; its latest activity on Parsers VC dates from Aug 30, 2026.