Trustev is a new approach to stopping fraud online, while letting through good customers. It analyzes thousands of datapoints in real time to make an instant decision on each transaction: is it real or fraudulent? With enterprise customers in ecommerce, financial services, virtual goods and other industries, Trustev is the most effective way to analyze online sales, signups and logins, without the high costs of manual review -- and with much greater accuracy. The system is the first "hybrid" approach which combines machine learning with a decision matrix, for the most accurate possible decisions. The analysis includes: --- Behavior --- How did a customer behave on the website? Was it like a "normal" customer or not? --- Device --- Every customer on a site is analyzed across whole visit, not just at checkout. --- IP --- Deep analysis of network, proxy, geo-location. --- Email -- Syntax, ping, known fraud. --- Phone --- Cross-reference phone account number, tenure, network --- History --- Full customer history integration and analysis --- Social --- Does this look like a real person, or not? --- Machine learning --- 1000s of datapoints fed into a feedback loop, to improve continuously over time Trustev is simple to integrate, and produces an ROI in a matter of days, with dramatically lower fraud rates and increased sales. The company has won multiple awards for innovative technology, including SXSW in both 2015 and 2014, Europe's Top Technology Start-up by the European Commission and one of the Top 10 global technology start-up companies by Forbes magazine. In April 2014, Trustev took top prize at SXSW, the world’s largest technology festival.
Location: United States, New York
Member count: 11-50
Total raised: $4.883104M
Founded date: 2012
Investors 2
Date | Name | Website |
- | Greycroft | greycroft.... |
- | Wayra UK | wayra.uk |
Funding Rounds 3
Date | Series | Amount | Investors | Deal News |
17.12.2013 | - | $500K | - | finsmes.co... |
30.10.2013 | Seed | $4.083104M | - | finsmes.co... |
15.02.2013 | - | $300K | - | finsmes.co... |
Mentions in press and media 27
Date | Title | Description | Source |
26.05.2023 | Startup Showcase: Trustev Revolutionizes E-commerce Fraud Pr... | In today’s digital era, online fraud poses a significant threat to e-commerce and financial companie... | eustartup.... |
19.07.2017 | 10 Popular RegTech Startups in Ireland | Share Tweet Share Share Email Between 2009 and 2017, 54,000 regulatory documents have been publ... | techbullio... |
10.05.2016 | Pat Phelan's Big Score With Trustev | Not many entrepreneurs become millionaires by the age of 30. Chris Kennedy, who turned 31 in January... | businesspl... |
13.12.2015 | TransUnion Acquires Trustev | TransUnion (NYSE: TRU), a provider of fraud and identity management solutions, acquired Trustev, a C... | finsmes.co... |
12.12.2015 | M&A roundup - week ending 12/12/15 | Vevo bought Showyou; GrubHub acquired Delivered Dish; Alibaba purchased the South China Morning Post... | vator.tv/n... |
11.12.2015 | TransUnion adquiere Trustev, acelerada por Wayra UK, por $44... | 11/12/2015 TRANSUNION ADQUIERE TRUSTEV, ACELERADA POR WAYRA UK, POR $44 MILLONES. La compañía nort... | webcapital... |
11.12.2015 | Pat Phelan Sells His Business For €40m | Cork entrepreneur Pat Phelan has sold his e-commerce ID and fraud protection startup Trustev in a €4... | businesspl... |
27.10.2015 | Why Apple Pay Is Our Best Hope To Stop Online Fraud | Pat Phelan Contributor Pat Phelan is CEO and co-founder of Trustev. Heists used to be so much effo... | techcrunch... |
03.10.2015 | Data likely stolen from Experian/T-Mobile spotted for sale o... | T-Mobile data stolen from the servers of credit bureau Experian is already showing up for sale on th... | venturebea... |
03.10.2015 | Data likely stolen from Experian/T-Mobile spotted for sale o... | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI an... | venturebea... |
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