Vulnerable seniors, people with special needs, and those recovering from addiction – fifty million Americans in total – need more from their financial institutions. Whether it’s protecting seniors from fraud, helping people with special needs preserve lifesaving medical benefits, or preventing an impulsive cash withdrawal or purchase that could lead to relapse, families turn to True Link when they need a financial partner who can help them navigate life’s challenges.
Our expertise, obsessive service, and unique distribution channels help families keep their loved ones safe. We manage millions of dollars a day in transactions and provide investment services for thousands of people. Our team handles 2.5 million calls a year with a 98% “excellent” satisfaction rating.
We’re a caring, diverse, values-driven company, with customers who say things like, “Your company saved my marriage,” “If not for True Link [__] would have returned to substance use,” and “This is the single best product I have ever experienced.” We’re a fast-growing fintech startup that also gets to provide our customers a life-changing solution to some of the most deeply personal, important problems in their lives.
True Link partners with individuals, families, and organizations that serve treatment programs, elder law attorneys, home care providers, nonprofits, and government programs in all 50 states.
Location: United States, California, San Francisco
Employees: 51-200
Phone: +1 800-299-7646
Total raised: $50M
Founded date: 2012
Investors 12
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Funding Rounds 4
Date | Series | Amount | Investors |
28.07.2020 | Series B | $35M | Khosla Ven... |
11.10.2017 | Series A | $8M | - |
22.11.2016 | - | $3.6M | Aging2.0 |
21.01.2015 | Seed | $3.4M | - |
Mentions in press and media 19
Date | Title | Description | Source |
11.10.2023 | Carefull lands $16.5M to shield seniors from financial fraud | Carefull, a fintech platform that aims to help banks protect older customers from fraud, scams and “... | techcrunch... |
06.04.2023 | How To Protect Aging Parents From The Risks Of Online Shoppi... | Older online shopper (Photo by Tim Boyle/Getty Images)Getty Images For most computer literate elder... | forbes.com... |
28.07.2020 | True Link raises $35 million Series B led by Khosla Ventures... | True Link Financial, a mission-driven financial technology company, announced today that it has rais... | marketscre... |
10.04.2019 | Как эволюционировать от Reddit до Aging Tech... | Рассматриваем продвижение темы технологий для пожилых на примере Алексиса Оханяна из Initialized Cap... | vc.ru/futu... |
20.04.2018 | Claire McDonnell and Jennifer Kim on Building an Inclusive C... | Claire McDonnell is cofounder and COO of True Link Financial (YC S13). True Link is a financial serv... | ycombinato... |
11.10.2017 | True Link Financial Secures $8M Series A | SAN FRANCISCO, CA, Leading financial services provider for seniors, announced today that it has ra... | vcnewsdail... |
11.10.2017 | True Link Financial Secures $8M in Series A Funding Round | True Link Financial, a San Francisco, CA-based financial services provider for seniors, raised $8m i... | finsmes.co... |
22.11.2016 | True Link Financial Raises $3.6M in Funding | True Link Financial, a San Francisco, CA-based financial services provider for seniors, completed a ... | finsmes.co... |
22.11.2016 | Term Sheet — Tuesday, November 22 | ET CETERA A few quick notes on today’s deal bonanza, which we can expect to continue through the en... | fortune.co... |
22.11.2016 | True Link Financial Nabs $3.6M | SAN FRANCISCO, CA,True Link Financial, the leading financial services provider for seniors, today ... | vcnewsdail... |
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