Startups
Growing profitable customer relationships through social behavioral data
TrueLens puts the potential of 2 billion daily social expressions to work, helping individuals and marketers both have more fulfilling relationships. TrueLens offers social behavioral data and predictive modeling solutions to: - Provide customer intelligence for Market Research - Improve personalization for higher engagement and loyalty - Predict customer behavior to drive additional revenue - Acquire profitable new customers TrueLens clients include: Neiman Marcus, Urban Outfitters, Adidas TaylorMade, Sands Casino, Game Show Network and Johnny Cupcakes. Founded 2010 by MIT Media Lab graduates, based in Cambride MA, TrueLens is backed by Google Ventures, Charles River Ventures, 500startups, CommonAngels, Boston Seed, Dharmesh Shah (HubSpot), Nick Ducoff (Infochimps), Waikit Lau (Tremor) and John Simon (General Catalyst).
TrueLens puts the potential of 2 billion daily social expressions to work, helping individuals and marketers both have more fulfilling relationships. TrueLens offers social behavioral data and predictive modeling solutions to: - Provide customer intelligence for Market Research - Improve personalization for higher engagement and loyalty - Predict customer behavior to drive additional revenue - Acquire profitable new customers TrueLens clients include: Neiman Marcus, Urban Outfitters, Adidas TaylorMade, Sands Casino, Game Show Network and Johnny Cupcakes. Founded 2010 by MIT Media Lab graduates, based in Cambride MA, TrueLens is backed by Google Ventures, Charles River Ventures, 500startups, CommonAngels, Boston Seed, Dharmesh Shah (HubSpot), Nick Ducoff (Infochimps), Waikit Lau (Tremor) and John Simon (General Catalyst).
Overview
Employees
1-10
Total raised
$1.2M
Investors 1
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Funding Rounds 1
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Mentions in press and media 4
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| Dec 3, 2012 | SocMetrics Reveals “TrueLens” Marketing Tech and Google VC Round | Share Share on Facebook Share on Twitter LinkedIn Email Reprints It has been interesting to watch the world of social-media analytics evolve over the past few years. Roughly speaking, tech companies have moved from sentiment analysis—gettin... |
| Dec 3, 2012 | Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting | Marketing startup TrueLens announced that it has raised a $1.2 million round of funding. The company is also unveiling its core customer intelligence product, which it calls Socialgraphics. Co-founder and CEO Roy Rodenstein admitted that so... |
| Dec 3, 2012 | Funding Daily: Deal-vember | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! It is the first Funding Daily in December. The ho... |
Reviews 0
FAQ about TrueLens
How much funding has TrueLens raised?
TrueLens has raised $1.2M in total across 1 funding round.
What has the press written about TrueLens?
Parsers VC has collected 4 articles mentioning TrueLens, among them “SocMetrics Reveals “TrueLens” Marketing Tech and Google VC Round” (Dec 3, 2012) and “Google Ventures Leads $1.2M Round For TrueLens, Which Uses Social Data To Improve Customer Targeting” (Dec 3, 2012).
Is TrueLens still active?
Yes, TrueLens is active; its latest activity on Parsers VC dates from Dec 3, 2012.