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TruCentive enables organizations to launch highly branded incentive programs that deliver gift cards, Visa cards, or money digitally. We make it easy to enhance existing marketing, sales, and success programs that maximize conversion rates. Whether you're sending one-off meeting thank-you or incentives to thousands of global clinical trials, webinars or survey participants, TruCentive includes advanced features to password protect incentives, automate reminders, and re-coup unused incentives to maximize your program ROI.
Overview
Location
United States, California, San Francisco
Employees
11-50
Founded date
2018
Mentions in press and media 15
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Feb 12, 2026 | TruCentive Brings Real-Time Participation Alerts to Research, Marketing, and Sales Engagement Programs | Get instant notifications when participants engage with rewards and payments Real-time visibility into recipient engagement for clinical trial operations, sales incentive, HR programs and marketing campaigns. These new features represent ou... |
| Aug 12, 2025 | TruCentive Launches Enhanced API to Power Fully Designed Incentive Delivery Experiences | TruCentive empowers developers to seamlessly integrate fully designed, customizable incentive experiences into their applications, with just a few API calls. With this API enhancement, any application—from CRM platforms to research portals—... |
| Jul 2, 2025 | TruCentive Launches Multi-Account Management for Advertising and Marketing Agencies | New Tools Simplify Client Oversight, Fund Transfers, and Tracking With the launch of Multi-Account Management, agencies can now operate across their portfolio of clients with less friction, greater transparency, and total control.” — Lori L... |
| Aug 2, 2024 | The New Wave of Corporate Engagement: On-Demand Swag and Digital Commerce | In the fast-paced world of business, standing out is crucial. Companies are constantly searching for ways to engage employees, customers, and partners. Two recent developments highlight this trend: TruCentive's launch of on-demand branded s... |
| Aug 1, 2024 | TruCentive Adds On-Demand Branded Swag to Boost Corporate Identity | TruCentive Adds On-Demand Swag TruCentive introduces on-demand swag and logowear to its extensive lineup of digitally delivered rewards, gifts, and incentives. Organizations can now create customized branded items for employees, customers, ... |
| Jun 27, 2024 | TruCentive Expands Merchandise Offerings for Organizations to Celebrate Employees, Customers, and Partners | Gifts, Awards, and Incentives for any occasion Organizations can now deliver thoughtful, high-quality gifts for any occasion to employees, customers, and partners, ensuring meaningful recognition and appreciation. PALO ALTO, Calif., June 27... |
| Apr 2, 2024 | TruCentive Enhances Privacy with HIPAA Compliant Personal Information De-identification | TruCentive HIPAA Compliant Compensation and Reimbursements Researchers can now manage subject compensation and reimbursements using de-identified deliveries worldwide. PALO ALTO, Calif., April 2, 2024 /PRNewswire-PRWeb/ -- TruCentive, a lea... |
| Sep 28, 2023 | TruCentive streamlines gift, award, and incentive delivery with one-click project sharing | TruCentive adds gift, reward, and incentive project sharing TruCentive, the All-in-One Incentives and Reward Delivery Platform, has launched Project Sharing, simplifying the replication of successful incentive campaigns and transforming how... |
| Oct 27, 2022 | TruCentive Integrates with Square Gift Card Marketplace API to Offer Organizations more "Shop Local" Options | TruCentive Integrates with Merchant Gift Cards Powered by Square This integration with Square provides our customers with one more way to demonstrate their local community commitment by giving gifts and incentives which support the communit... |
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FAQ about TruCentive
When was TruCentive founded?
TruCentive was founded in 2018.
What has the press written about TruCentive?
Parsers VC has collected 15 articles mentioning TruCentive, among them “TruCentive Brings Real-Time Participation Alerts to Research, Marketing, and Sales Engagement Programs” (Feb 12, 2026) and “TruCentive Launches Enhanced API to Power Fully Designed Incentive Delivery Experiences” (Aug 12, 2025).
Is TruCentive still active?
Yes, TruCentive is active; its latest activity on Parsers VC dates from Oct 13, 2026.